Bob Visse's Moviepass Model - 6/27/2018
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Bob Visse's MoviePass Model
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Monthly Cohort2017-September-2017-October-2017-November-2017-December-2018-January-2018-February-2018-March-2018-April-2018-May-2018-June-2018-July-2018-August-2018-September-2018-October-2018-November-2018-December-2019-January-2019-February-2019-March-2019-April-2019-May-2019-June-2019-July-2019-August-2019-September-2019-October-2019-November-2019-December-
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Subscribers 400,000600,000800,0001,000,0001,700,0002,050,0002,400,0002,500,0002,700,0003,150,0003,500,0003,850,0004,050,0004,350,0004,750,0005,100,0005,400,0005,700,0006,000,000630000066000006900000720000075000007800000810000084000008700000
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Ticket Price $8.73$8.73$8.73$11.00$11.00$11.00$11.00$10.75$10.25$10.25$10.25$10.10$10.00$9.90$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75$9.75
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Peak Pricing % of sub base75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%75.00%
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Average Surge Amount$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00$2.00
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ARPU (Sub)$9.95$9.95$8.95$7.95$7.95$8.95$8.95$8.95$9.25$9.50$9.60$9.90$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50
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AD Revenue Per User (MoviFone added April 2018)$1.00$0.05$0.10$0.25$0.50$0.60$0.75$1.00$1.10$1.75$2.00$2.25$2.75$2.75$2.75$2.75$2.75$2.75$2.75$2.75$2.75$2.75$2.75$2.75$2.75
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% of Ticket Rebate & Consessions (Estimate see note)3.00%4.00%5.00%7.00%8.00%8.00%8.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%9.00%
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Total blended ticket rebate revenue & consession sharing revenue$115,500.00$261,800.00$394,625.00$646,800.00$752,500.00$774,900.00$904,050.00$1,130,062.50$1,224,877.50$1,275,750.00$1,356,547.50$1,458,843.75$1,566,337.50$1,658,475.00$1,750,612.50$1,842,750.00$1,934,887.50$2,027,025.00$2,119,162.50$2,211,300.00$2,303,437.50$2,395,575.00$2,487,712.50$2,579,850.00$2,671,987.50
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MP Films / Ventures Revenue$500,000.00$500,000.00$500,000.00$500,000.00$700,000.00$800,000.00$800,000.00$800,000.00$800,000.00$800,000.00$800,000.00$800,000.00$1,000,000.00$1,000,000.00$1,000,000.00$1,000,000.00$1,000,000.00$1,000,000.00
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Sub Revenue$9,950,000.00$16,915,000.00$18,347,500.00$19,080,000.00$19,875,000.00$24,165,000.00$28,192,500.00$31,325,000.00$35,612,500.00$38,475,000.00$41,760,000.00$47,025,000.00$53,550,000.00$56,700,000.00$59,850,000.00$63,000,000.00$66,150,000.00$69,300,000.00$72,450,000.00$75,600,000.00$78,750,000.00$81,900,000.00$85,050,000.00$88,200,000.00$91,350,000.00
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Ticket Rebate & Concessions Revenue $115,500.00$261,800.00$394,625.00$646,800.00$752,500.00$774,900.00$904,050.00$1,130,062.50$1,224,877.50$1,275,750.00$1,356,547.50$1,458,843.75$1,566,337.50$1,658,475.00$1,750,612.50$1,842,750.00$1,934,887.50$2,027,025.00$2,119,162.50$2,211,300.00$2,303,437.50$2,395,575.00$2,487,712.50$2,579,850.00$2,671,987.50
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Peak Pricing Revenue$5,250,000.00$5,775,000.00$6,075,000.00$6,525,000.00$7,125,000.00$7,650,000.00$8,100,000.00$8,550,000.00$9,000,000.00$9,450,000.00$9,900,000.00$10,350,000.00$10,800,000.00$11,250,000.00$11,700,000.00$12,150,000.00$12,600,000.00$13,050,000.00
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Advertisng Revenue $1,000,000.00$85,000.00$205,000.00$600,000.00$1,250,000.00$1,620,000.00$2,362,500.00$3,500,000.00$4,235,000.00$7,087,500.00$8,700,000.00$10,687,500.00$14,025,000.00$14,850,000.00$15,675,000.00$16,500,000.00$17,325,000.00$18,150,000.00$18,975,000.00$19,800,000.00$20,625,000.00$21,450,000.00$22,275,000.00$23,100,000.00$23,925,000.00
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Total Revenue $11,065,500.00$17,261,800.00$18,947,125.00$20,326,800.00$21,877,500.00$26,559,900.00$31,459,050.00$41,705,062.50$47,347,377.50$53,413,250.00$58,841,547.50$66,996,343.75$77,591,337.50$82,108,475.00$86,625,612.50$91,142,750.00$95,659,887.50$100,177,025.00$104,694,162.50$109,411,300.00$113,928,437.50$118,445,575.00$122,962,712.50$127,479,850.00$131,996,987.50
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SGA$6,000,000.00$7,000,000.00$7,000,000.00$8,000,000.00$9,000,000.00$10,000,000.00$12,000,000.00$12,000,000.00$12,000,000.00$12,000,000.00$12,000,000.00$12,000,000.00$13,000,000.00$14,000,000.00$16,000,000.00$16,000,000.00$16,000,000.00$18,000,000.00$18,000,000.00$20,000,000.00$20,000,000.00$23,000,000.00$23,000,000.00$23,000,000.00
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COG's = (Number of Subs x Average Price of Movie Ticket x Utilization Rate)
1.5$16,500,000.00$37,400,000.00$45,100,000.00$52,800,000.00$53,750,000.00$41,512,500.00$64,575,000.00$71,750,000.00$77,770,000.00$81,000,000.00$64,597,500.00$92,625,000.00$74,587,500.00$78,975,000.00$83,362,500.00$87,750,000.00$92,137,500.00$96,525,000.00$100,912,500.00$105,300,000.00$109,687,500.00$114,075,000.00$118,462,500.00$122,850,000.00$127,237,500.00
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COG's + SGA
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Gross Margin-$5,434,500.00-$20,138,200.00-$26,152,875.00-$32,473,200.00-$31,872,500.00-$14,952,600.00-$33,115,950.00-$30,044,937.50-$30,422,622.50-$27,586,750.00-$5,755,952.50-$25,628,656.25$3,003,837.50$3,133,475.00$3,263,112.50$3,392,750.00$3,522,387.50$3,652,025.00$3,781,662.50$4,111,300.00$4,240,937.50$4,370,575.00$4,500,212.50$4,629,850.00$4,759,487.50
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Net Profit-$26,138,200.00-$33,152,875.00-$39,473,200.00-$39,872,500.00-$23,952,600.00-$43,115,950.00-$42,044,937.50-$42,422,622.50-$39,586,750.00-$17,755,952.50-$37,628,656.25-$8,996,162.50-$9,866,525.00-$10,736,887.50-$12,607,250.00-$12,477,612.50-$12,347,975.00-$14,218,337.50-$13,888,700.00-$15,759,062.50-$15,629,425.00-$18,499,787.50-$18,370,150.00-$18,240,512.50
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Note on Ultilization Rate 18
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