Bob Visse's Moviepass Model - New Uncapped Model
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Bob Visse's MoviePass Model
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Monthly Cohort2019-February-2019-March-2019-April-2019-May-2019-June-
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Subscribers 750,000775,000800,000850,000900,000
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Ticket Price $9.25$9.25$9.25$9.25$9.25
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ARPU (Sub)$15.00$14.00$13.00$13.00$13.00
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incremental non-subscription revenue$1.50$1.55$1.60$1.65$1.65
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Utilization Rate0.711.11.31.4
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Sub Revenue$11,250,000.00$10,850,000.00$10,400,000.00$11,050,000.00$11,700,000.00
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Incremental Revenue $1,125,000.00$1,201,250.00$1,280,000.00$1,402,500.00$1,485,000.00
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Total Revenue $12,375,000.00$12,051,250.00$11,680,000.00$12,452,500.00$13,185,000.00
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SGA$3,000,000.00$3,000,000.00$3,000,000.00$3,000,000.00$3,000,000.00
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COG's = (Number of Subs x Average Price of Movie Ticket x Utilization Rate)
$4,856,250.00$7,168,750.00$8,140,000.00$10,221,250.00$11,655,000.00
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COG's + SGA
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Gross Margin$7,518,750.00$4,882,500.00$3,540,000.00$2,231,250.00$1,530,000.00
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Net Profit$4,518,750.00$1,882,500.00$540,000.00-$768,750.00-$1,470,000.00
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