Bob Visse's Moviepass Model - August 31st Ted Fox News .9 Utilization Rate Announcement 3 Movie Limit Day
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Bob Visse's MoviePass Model
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Monthly Cohort2018-July-2018-August-2018-September-2018-October-2018-November-2018-December-2019-January-2019-February-
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Subscribers 3,500,0002,600,0002,700,0002,800,0003,000,0003,200,0003,300,0003,400,000
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Ticket Price $10.25$11.00$11.00$11.00$11.00$11.00$11.00$11.00
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ARPU (Sub)$8.95$9.50$9.75$9.85$9.95$9.95$9.95$9.95
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incremental non-subscription revenue$1.00$1.30$1.33$1.35$1.40$1.45$1.50$1.55
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Utilization Rate1.80.90.90.90.90.90.90.9
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Sub Revenue$31,325,000.00$24,700,000.00$26,325,000.00$27,580,000.00$29,850,000.00$31,840,000.00$32,835,000.00$33,830,000.00
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Incremental Revenue $3,500,000.00$3,380,000.00$3,591,000.00$3,780,000.00$4,200,000.00$4,640,000.00$4,950,000.00$5,270,000.00
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Total Revenue $34,825,000.00$28,080,000.00$29,916,000.00$31,360,000.00$34,050,000.00$36,480,000.00$37,785,000.00$39,100,000.00
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SGA$12,000,000.00$8,000,000.00$8,000,000.00$8,000,000.00$8,000,000.00$8,000,000.00$8,000,000.00$8,000,000.00
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COG's = (Number of Subs x Average Price of Movie Ticket x Utilization Rate)
$64,575,000.00$25,740,000.00$26,730,000.00$27,720,000.00$29,700,000.00$31,680,000.00$32,670,000.00$33,660,000.00
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COG's + SGA
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Gross Margin-$29,750,000.00$2,340,000.00$3,186,000.00$3,640,000.00$4,350,000.00$4,800,000.00$5,115,000.00$5,440,000.00
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Net Profit-$41,750,000.00-$5,660,000.00-$4,814,000.00-$4,360,000.00-$3,650,000.00-$3,200,000.00-$2,885,000.00-$2,560,000.00
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