Film Rubric.xlsx

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3	Howard County Film Festival Film Rubric
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7	CATEGORY	5 Stars	4 Stars	3 Stars	2 Stars	1 Star
8	Storytelling	The film has an exceptional understanding story structure with identified conflict, character development, pacing, and resolution of conflict. The storytelling was superb and compelling, with a unique theme or message.	The film demonstrates a thorough understanding of story structure with identified conflict, character development, pacing, and resolution of conflict.	The film demonstrates a good understanding of story structure with identified conflict, character development, pacing and resolution of conflict.	The film is missing some element of story structure, character development, conflict, pacing or resolution of conflict.	The film lacks an understanding of story structure, or is weak in identifying the conflict or characters. Pacing and conflict resolution may also need work.
9	Originality/Creativity	The film features a unique and creative idea that is expertly executed throughout and is exceptional.	The film features a unique and creative idea that is well executed throughout.	The film presents an idea that is good although it may not be completely original or unique.	The film presents an idea that needs improvement to make it more original or unique.	The film lacks creativity or originality. This story has been told before.
10	Engagement including acting and extras	The film is extremely engaging. It keeps the audience's attention throughout. Actors create believable, compelling characters who enhance the film. Costumes, props and location are chosen carefully and enhance the film.	The film is engaging. It keeps the audience's attention throughout. Actors create compelling characters who enhance the film. Costumes, props and location are appropriate for the film.	The film engages the audience but may lose the audience's attention in parts.	The film has some engaging moments, but overall lacks engagement enough to lose audience attention.	The film is not engaging and the audience loses interest.
11	Sound and Lighting	The sound and lighting is excellent. No fluxuation in sound. Lighting is excellent and fits the mood of the film.	The sound and lighting is good. No fluxuation in sound. Lighting and sound fit the mood of the film.	The sound and lighting is good, but there are a few problems.	The lighting and sound need improvement in order for the audience to appreciate the film.	There are many problems with the sound and/or lighting.
12	Camerawork	The film demonstrates a excellent use of camera shots and angles that enhance the film. There are a wide variety of camera shots framed well and movements are steady.	The film demonstrates a wide use of camera shots and angles that enhance the film. There is a variety of camera shots that are framed well and movements are steady.	Uses three or more camera shots. Shots are framed but sometimes too light or dark. Camera movement is mostly smooth.	Uses two or three shots and some are too light or too dark; the zoom function is poor or the camera movement is shaky at times.	Uses one or two continuous shots. The lighting is poor. Camera movement is shaky and zooming is poor.
13	Editing	Film has exceptional transitions, music, titles and credits. Editing choices create a distinctive flow and flavor.	Film has transitions, music, titles and credits, but struggles to have a continuous flow to it.	Film has transitions, music, titles and credits, but struggles to have a continuous flow to it.	Film has an incomplete feel with no transitions or music. It showed different clips but it lacked finishing touches of editing.	Film has little or no apparent editing.
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