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A Basic Quota Attainment Model
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Scenario 1Scenario 2Scenario 3Scenario 4Scenario 5Scenario 6Scenario 7
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Rep IdQuotaSales% QuotaSales% QuotaSales% QuotaSales% QuotaSales% QuotaSales% QuotaSales% Quota
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Rep 1 1,000 300 30% 300 30% 250 25% 800 80% 1,800 180% 400 40% 1,000 100%
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Rep 2 1,000 650 65% 800 80% 650 65% 800 80% 350 35% 500 50% 1,000 100%
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Rep 3 1,000 1,500 150% 800 80% 4,000 400% 800 80% 250 25% 700 70% 300 30%
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Rep 4 1,000 1,050 105% 850 85% 250 25% 800 80% 500 50% 750 75% 1,000 100%
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Rep 5 1,000 950 95% 1,125 113% 650 65% 800 80% 900 90% 250 25% 1,000 100%
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Rep 6 1,000 900 90% 325 33% 750 75% 800 80% 700 70% 500 50% 1,000 100%
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Rep 7 1,000 850 85% 900 90% 750 75% 800 80% 500 50% 150 15% 1,200 120%
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Rep 8 1,000 1,250 125% 1,100 110% 250 25% 800 80% 1,400 140% 850 85% 1,000 100%
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Rep 9 1,000 2,250 225% 1,000 100% 250 25% 800 80% 1,200 120% 300 30% 1,000 100%
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Rep 10 1,000 300 30% 800 80% 200 20% 800 80% 400 40% 600 60% 300 30%
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Total 10,000 10,000 100% 8,000 80% 8,000 80% 8,000 80% 8,000 80% 5,000 50% 8,800 88%
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Percent below 50%20%20%50%0%50%60%20%
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Percent at 80%+70%80%10%100%40%10%80%
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Percent at 100%+40%30%10%0%30%0%80%
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Realization of assigned quota
100%80%80%80%80%50%88%
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Percent of plan achieved
125%100%100%100%100%63%110%Cushion20%
= productivity / quota
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Characterizations
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Scenario 1
Crush plan with 3 stars and 1 superstar
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Scenario 2
Hit plan with healthy distribution, most normal and realistic in good company
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Scenario 3
Hit plan on the back of 1 super-duperstar and 5 strugglers
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Scenario 4
Hit plan with everyone at 80%
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Scenario 5
Hit plan with 3 stars, 1 close to quota, and 5 strugglers
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Scenario 6
Miss plan by a mile with 0 stars, 6 strugglers and 1 at 80%
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Scenario 7
Beat plan with 80% at 100% of quota
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Notes
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The purpose is to allow you to compare sales scenarios and then see the distribution of attainment summarized by % below 50% (strugglers), % at or above 80% (healthy), and % at or above 100% (stars)
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At means at or above
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Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
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