Redpoint Metrics Template Public
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1
Quarter1/31/20194/30/20197/31/201910/31/20191/31/20204/30/2020
2
People
3
Target headcount
4
Current headcount
5
6
Attrition, regretted
7
Attrition, not-regretted
8
9
Total candidates in hiring pipeline
10
Candidates close rate
11
12
Glassdoor score
13
Employee satisfaction score
14
Bookings & Revenue
15
ARR planned, $k
16
ARR actual, $k
17
18
ACV Bookings planned, $k
19
ACV Bookings actual, $k
20
21
MRR planned, $k
22
MRR actual, $k
23
24
PS planned, $k
25
PS actual, $k
26
27
Gross Margin
28
PS Gross Margin
29
Cash
30
Burn planned, $k
31
Burn actual, $k
32
Operational months
33
Sales
34
Total AEs
35
Fully ramped AEs
36
Bookings capacity
37
Avg Quota per AE, ARR
38
39
Quota Attainment % by $
40
Quota Attainment % by people
41
Pipeline to Quota Ratio for next quarter
42
43
Target # of Leads Generated by Sales
44
Actual # of Leads Generated
45
Lead Conversion Rate
46
47
Total SDRs
48
SDR/AE Ratio
49
SDR Target (meetings or dollars)
50
SDR Attainment
51
52
Total PS Headcount
53
54
Sales efficiency
55
Sales cycle, days
56
57
ARPC Overall, $k
58
ARPC New Customers, $k
59
Marketing
60
Cost per Lead
61
Lead Velocity Rate
62
63
Target # of Leads Generated by Marketing
64
Actual # of Leads Generated
65
Lead Conversion Rate
66
67
CAC, fully burdened
68
Months to Repay CAC, GM Burdened
69
CS
70
Net Dollar Retention
71
Logo Retention
72
73
Customers expanded, count
74
Customers expansion, $k
75
76
Customers churned, count
77
Customers churned, $k
78
79
Customers downgrade, count
80
Customers downgrade, $k
81
82
Total Customers
83
84
Engineering
85
86
Reliability
87
Availability
88
Incident Rate
89
90
91
92
93
94
95
96
97
98
99
100
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