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Example2.comExample3.comExample4.comExample5.comExample6.comExample7.comExample8.comExample9.comExample10.comExample11.comProposed action
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GENERAL DATADomain Rating72636731294359485660See On-Site SEO, Off-Site SEO & Backlink Profile Analysis chapters in the Growth Engine Blueprint.
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Monthly Organic Traffic (estimate)260019005400715561436130062714001300
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Monthly Organic Traffic Value (estimate)22,200$9,100$8,700$8,200$2,700$853$1,500$1,100$1,100$1,100$
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Top keywords by traffic (and current position)magento pricing, magento ecommerce developers, magento ecommerce pricing, fedex address validation, magento developerdhcp failed polycom, bottlestore, facebook the page you requested was not found, skis photo, magento consultingprevnext, related products, varien inc, magento 2 robots.txt, magento connect managermagento prices, magento pricing, magento cost, how much does magento cost, magento ecommerce pricetopps contact, la cresuet, nascar garage cam, sensei blue, signiture hardwaremagento google analytics, internet explorer 8 for mac, magento category attributes, magento administrator login, magento 1 vs magento 2roas calculator, ecommerce consulting, xchair, gahh, calculate roas$args, stock up express, gradus group, shopify plus vs shopify, magento couponsjuvenile planet, aida marketing, google maps api error missingkeymaperror, missingkeymaperror, prestashop 1.6 vs 1.7nike ecommerce, bank loyalty program, e commerce trends 2015, the pwa, pimp your ideSee Content Gap Analysis chapter in the Growth Engine Blueprint.
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Top pages (by type)product pages and knowledge baseblog postsblog postsproduct & portfolio pagesblog postsblog postsstories (case studies) as blog postsblog posts and portfolio (case study) pagesblog postsblog posts
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FrameworkPHPPHPPHPN/AN/AN/APHPN/APrestashopPHP
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CMSMagentoWordpressWordpressWordpressN/AWordpressWordpressWordpressWordpressWordpress
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Mobile-friendlinessYes, but only 20/100 speed score.Not mobile-friendly, 15/100 speed score.Yes, 62/100 speed score.Yes, but only 33/100 speed score.Not mobile-friendly, 72/100 speed score.Yes, but only 49/100 speed score.Yes, but only 29/100 speed score.Not mobile-friendly, 10/100 speed score.Not mobile-friendly, 7/100 speed score.Yes, but only 32/100 speed score.See On-Site SEO in the Growth Engine Blueprint.
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TOFUKnowledge hubYesNoNoNoNoNoNoNoNo"Yes, in the form of downloadable contentCreate a Knowledge Base / Content Hub where potential customers can find niche-relevant information to answer their questions and solve their problems.
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BlogYesYes, with many optimized posts, but currently mostly inactiveYes, active with detailed, well-edited long-format articlesYes, active with optimized and well-edited articlesYes, active with optimized and well-edited articlesYes, active with optimized and well-edited articlesYes, active with optimized and well-edited articlesYes, activeYes, active with well-optimized, and edited postsYes, active with well-optimized, and edited postsCreate a blog based on the Blog Design Best Practices Guide by ROI Foundry
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Educational videosYes, located on the YouTube channelYes, but hard to find (on personal YouTube channel)NoNoNoNoNoNoYes, available on the YouTube channelYes, available on YouTube channelCreate videos that can expand on the topic of the skyscraper articles, explain certain processes or just relay information in a simpler way.
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How-to videosNoNoNoNoNoNoNoNoYes, available on the YouTube channelNoSee above.
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FAQNoNoNoNoNoNo, but basic descriptions available on service pageNoNoNoNoCreate a page where you answer the most common questions of leads (about the company, processes, services, solutions, etc.)
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Press (PR)NoNoNoNoNoNoNoNoNoNoCreate original research (see below) and reach out to niche magazines, news sites, influencer blogs to promote your content. Write guest posts for sites with high Domain Rating.
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Original researchNoNoNoNoNoNoNoNoNoNoGather data and create original research in the form of case studies, industry reports, best practice guides etc.
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Expert interviewsNoNo (one interview available from 2017)Yes, several long-form interviews available on blogNoNoNoNoNoNoNoInterview industry experts, niche influencers and professionals whose opinions, experiences or personal stories might be interesting for your target audience.
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SOCIALYouTube channelYes, but contains only 10 videosNo (videos available on a personal channel)Yes, but mostly inactiveNoYes, but inactiveYes, but inactiveYes, but inactiveYes, but currently inactiveYes, activeYes, activeMaintain a Facebook page where the newest tools, content and events can be posted and promoted. Some of this can be automated. Maintain at least an automated Twitter channel. Ask employees to post content, tools and relevant pages on their personal accounts on Twitter and LinkedIn. Maintain an Instagram account, in order to give a more personal face to the brand. Create and maintain a Facebook group. Create a YouTube channel and post all videos on it.
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InstagramYes, but mostly inactiveNoYes, activeNo (existing but completely inactive)Yes, activeNoYes, activeYes, but mostly inactiveYes, but mostly inactiveNo, completely inactive
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Facebook pageYes, activeYes, active but no follower activityYes, activeYes, active but minimal follower activityYes, but mostly inactiveYes, activeYes, active, with a chatbotYes, active but no follower activityYes, active with chatbot, but minimal follower activityYes, active, with a chatbot
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TwitterYes, but mostly inactiveYes, but inactiveYes, activeYes, activeYes, activeYes, activeYes, activeYes, activeYes, activeYes, active
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LinkedInYes, somewhat activeNoYes, activeNoYes, activeYes, but no activityYes, activeNoYes, but currently inactiveYes, active
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MOFUPromotionsYes, different promotion and coupon campaings being ran at the same timeYes, discounts for products but no site-wide promotionsNone apparent on the siteOnly discounts and seasonal salesNone apparent on the siteYes, seasonal promotion and discountsOnly discounts and seasonal salesNone apparent on the siteYes, seasonal promotion and discountsNone apparent on the siteCreating promotions with more specific messages that could differentiate Cthe brand could be effective. These could be based on current events, trends, they could target specific sengments of the target audience (demographically or geographically for example).
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WishlistYes (available after registration)NoYes (available after registration)Yes (available without registration)Yes (available without registration)Yes (available after registration)Yes (available without registration)Yes (available after registration)NoYes (available after registration)No action needed at this point.
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User accountYes, users can track projects, products, orders and subscriptionsNoNoNoNoNoNoNoNoNoOffer visitors a chance to register on the site and create a user account in exchange for something that they might perceive as valuable (restricted content, exclusive access, notifications, etc.).
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"Thank you" (/welcome) emailYes, short and informativeNoYes, simple confirmation after newsletter subscriptionNoNoNoNoNoNoYes, after newsletter subscription with content suggestionsCreate automated, trigger-based sequences, so when a user requests a lead magnet or creates an account an email immediately gets sent out to their address.
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ChatNoNoNoNoNoNoNoNoYesNoInclude a chat option on the new site to increase the chance of conversion.
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Other contact optionsYes, contact form on websiteYes, contact form available on siteYes, contact form available on siteYes, contact form available on site with call optionYes, contact form available on siteYes, contact form available on siteYes, contact form available on siteYes, more complex contact form available on siteYes, contact form available on siteYes, contact form available on siteInclude various contact options on the site so every user can find the most convenient way to get in touch (email, chat, phone, Facebook, etc.)
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Pop-upsNoNoNoNoNoNoNoNoNoNoUse pop-ups to promote new content and lead magnets.
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NewsletterYes, but sent only to registered usersYes, the site only asks for email addressYes, the site only asks for email addressNoNoYes, the site only asks for email addressYes, the site only asks for email addressYes, the site only asks for email addressNoYes, the site only asks for email addressOffer users a chance to subscribe to a newsletter and communicate how this would provide them value. Create automated sequences so that those who subscribe receive at least a thank you email immediately.
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Downloadable content (e.g. ebooks)NoYes, code audit tool available for downloadNoYes, ebooks and white papers available, but datedYesNoNoNoNoYes, several guides and studies available for downloadCreate content for the site that the users can download (bait) in exchange for providing personal and contact information. Create landing pages for all of the baits and automate thank you emails and further sequences to communicate with the leads.
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Quiz (/survey)NoNoNoNoNoNoNoNoNoNoCreate a quiz for the site where users can fill in information about their comapny, their needs, their contact information etc. so you can send personalized messages or book meetings for them.
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Interactive toolsNoNoNoYes, Conversion Rate Calculator and AMP validator toolsNoNoNoNoNoNoCreate simple interactive tools for the site where users can learn valuable information about their business. Offer them a chance to follow up on the results (personalized offers, tips on solving their problems, etc.).
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DemoYesNoNoNoNoNoNoNoNoNoOffer potential customers an option to request a demo or book a short meeting to increase the chance of conversion.
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User-generated content (on website)NoNoNoNoNoNoNoNoNoNoNo action needed.
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Case studieshttps://www.iwdagency.com/portfolio","Yes, but not in-depthYes, but short and sketchyYes, detailed case studies on site availableYes, basic case studies available on siteYes, several detailed case studies available for downloadYes, very basic success stories available in portfolioYes, detailed case studies availableYes, detailed case studies availableYes, detailed case studies availableYes, semi-detailed case studies availableCreate long-form, detailed case studies that explain the internal processes of projects and elaborate on the achieved results.
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User reviews, testimonials & ratingsYes, ratings and reviewsYes, reviews available on the siteNoNoNoYes, testimonials on siteNoNoNoNoAsk past and current clients for ratings and testimonials. Place the testimonials on the site (on the main page, landing pages, offer pages, etc.) to reinforce trust and provide social proof.
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Comparison page/toolNoNoNoNoYes, basic comparison with competitorsNo, but price match option availableNoNoNoNoCreate a page where prices of identical products are compared to cpompetitors' prices (and explain why prices are higher or lower).
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BOFUAppNoNoNoNoNoNoNoNoNoNoNo action needed at this point.
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Reward/loyalty programNoNoNoNoNoNoNoNoNoNoNo action needed at this point.
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Affiliate/partner programYes, partner program with access to advanced support & developmentYes, simple referral optionNoNoNoNoNoNoNoNoCreate an affiliate program to encourage past clients referring new ones.
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Automated email sequence(s), workflowsNoNoNoNoNoNoNoNoNoNoCreate automated email sequences so users who give their email address to you receive marketing and later on sales messages (2-3/month), increasing the chance of conversion.
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Facebook groupNone apparentNone apparentNone apparentNone apparentNone apparentNone apparentNone apparentNone apparentNone apparentNone apparentCreate a Facebook group, invite past and current clients and maintain activity with daily posts about topics relevant to the members.
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