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Influencer Research Sheet
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Build a list of 30+ influencers. Expect ~25% to say yes (7-8 active). Vet on avg of last 5 posts, exclude outliers. Prioritise engagement over follower count.
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Influencer namePlatformFollower countAvg likesAvg commentsEngagement rateNiche / categoryAudience matchEducator or entertainerPast brand collabsContactStatusComp agreedUnique code / link
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@handle + real nameIG / TikTok / YouTubecurrentlast 5 postslast 5 postsauto-calculatedfit with your brandY / N + notesprefer educatorwho + qualityDM / emailnot contacted / contacted / agreed / declined / posted£ + % + productfor tracking
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