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THIS FILE IS LOCKED

TO USE CALCULATOR, MAKE A COPY BY CLICKING ON "FILE" THEN "MAKE COPY"
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Challenges on Facebook
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Ad Spend$250,000<-- Adjustable Inputs
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Cost per Lead$5
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ROAS200%
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# of Leads50,000
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Gross Revenue$500,000
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Revenue from Existing Fundraising Programs
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Medium$ per sendAnnual Value of Challenge Leads
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Email$2.70$135,000
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Direct Mail$2.25$112,500
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SMS$0.57$28,500
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Messenger$3.11$155,500
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Gross Revenue$431,500
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True Value of a Challenge Lead
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Gross Revenue$931,500
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ROAS373%
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Net Worth of Challenge Leads for Development
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Wealth TierPercentage of Challenge Leads# of Leads
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 <$1m net worth88.64%44319
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 $1m-$2.5m net worth9.14%4572
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 $2.5m-$5m net worth1.64%818
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 $5m-$10m net worth0.49%246This my dog Winston Cofer Pooh Bear Black ("Winnie") in our favorite place in the NC moutains.
If you're like me and math puts you in a bad mood.. hopefully this makes you smile
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 $10m-$20m net worth0.08%38
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 $20m+ net worth0.01%7
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