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2 | Product Page Elemets Analysis | optional - depends from product specific | Inspiratinon for the created prototype | Can be proposed to the clients as additional feature | |||||||||||||||||||||||
3 | Personas and Job Stories | nice to have - good UX practice | |||||||||||||||||||||||||
4 | Competitors Benchmarking | ||||||||||||||||||||||||||
5 | Summary (mind map) | ||||||||||||||||||||||||||
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7 | Competitor name | Brand e-store | Multy-brands e-stores | Applicable UX requirements / best practices for the "nice to have" and required elements | Related Personas | ||||||||||||||||||||||
8 | hm | zara | next | uniqlo | gap | vip | asos | macys | wildberries | zozo | |||||||||||||||||
9 | Rank in the category | 1 | 4 | 5 | 9 | 10 | 2 | 3 | 5 | 6 | 7 | ||||||||||||||||
10 | Reference to a product page | product page | product page | product page | product page | product page | product page | product page | product page | product page | product page | ||||||||||||||||
11 | Element | Optionality | |||||||||||||||||||||||||
12 | Layout | has different laouyts for the different regions (or maybe redesign is in progress on uk site) | mixed page layout | 2 columns and section below | 1 colunm with sidebar and sections below (witout wrapper) | 1 colunm with sidebar and sections below | sections | 1 colunm with sidebar and sections below | 3 columns and sections below | 3 columns and sections below | 1 colunm with sidebar and sections below | ||||||||||||||||
13 | Product Images | ||||||||||||||||||||||||||
14 | Product gallery (slider, popup, just on a page) | required | yes slider + popup | yes images on page | yes slider (tiles on the left) | yes slider (tiles on the left) | yes slider (tiles on the left) | yes slider (tiles on the bottom) | yes slider (tiles on the left) | yes slider (tiles on the left) | yes slider (tiles on the left) | yes slider (tiles on the bottom) | Image gallery truncation | All Personas | |||||||||||||
15 | Provide users with big image sizes (Show big images or allow to zoom) | required | yes zoom on click in same block + icon to popup with big image | yes full sceen popup + photo with details | yes zoom on click in other block + full screen preview option ('superzoom') | yes full sceen popup + photo with details | - medium images incl. details | yes zoom on hover in same block | yes cool zoom with mouse | yes zoom on hover in same block | yes zoom on hover in other block | - medium images incl. details | provide users with image sizes | All Personas | |||||||||||||
16 | "In Scale" product image (Show real item size, for inst. on model) | required | yes clothes on a model | yes clothes on a model + HEIGHT OF MODEL: 179 cm. / 5′ 10″ | yes clothes on a model | yes clothes on a model | yes + message Model is wearing a regular Gap size S | yes clothes on a model | yes clothes on a model | yes clothes on a model | yes clothes on a model | yes clothes on a model | "In scale" product images | Main Personas [1, 2] Secondary Persona [1] | |||||||||||||
17 | Product Video & 360-View | optional | - | - | yes video in slider | - | yes video in slider | - | yes video in slider | - | yes video in slider | - | Main Personas [1, 2] Secondary Persona [1] | ||||||||||||||
18 | Allow users to upload images (Customers' Product Photos) | nice to have | - | - | - | - | - | - | #ASSEENONME Get inspired by how other customers have styled this item | yes section on the bottom | - | yes, section below the gallery (shop staff and users) | Not allowing user-uploaded images | Secondary Persona [2] | нет в магазинах брендовых, но встречаются в мультибрендовых магазинах | ||||||||||||
19 | Additional features | / | - | - | Lookbook below photos and Featured withinSmart + link | Lookbook | - | Big product display block on th bottom | - | - | - | 1) Model parameters below photos 2) color names below photo | The Good: Bigger Product Images | Main Personas [1, 2] Secondary Persona [1] | |||||||||||||
20 | Product Info | ||||||||||||||||||||||||||
21 | Item info (product name, brand / collection) | required | product name only | product name only | product name + image of the product | product name only | product name only | product name, collection | brand, product name | brand, product name | brand, product name | brand, product name with links to brand info and shop | All Personas | ||||||||||||||
22 | Provide visualisation of included items | nice to have | - | - | - | - | - | - | - | - | - | Not providing an ‘Included Accessories’ image | Main Personas [1, 2] | ||||||||||||||
23 | Details and characteristics | reqired | tabs (4) in fixed height text area | short model description + well structured Category-Specific Attributes in materials overview | short materials overview | tabs (3) short overview, materials, shipping & returns | accordion (3) product details, fabric & care, shipping & returns | tabs (3) in section below product details Product Advisory about us | 3 col with overlay | accordion (3) product details, special offer, shipping & returns | short and long | tabs (2) detailed overview, size info | Product description | Main Personas [1, 2] | Universal Attributes are essential to virtually all products throughout the site and include: Price (and Price Per Unit for multi-quantity units), Product thumbnails, Product title or type, Product variations (colors, sizes, materials, capacity), and User ratings. | ||||||||||||
24 | Shipping info | nice to have | yes shipping info near with buttons | info on the bottom FREE SHIPPING FOR ORDERS OVER 50 GBP FREE RETURNS | - | yes + additional shipping options This item does not ship to Australia | Shipping info | provide shipping information, including costs | Main Personas [1, 2] Seconday Personas [1,3] | ||||||||||||||||||
25 | Returns info | nice to have | display or link to return information (10) | Main Personas [1, 2] | |||||||||||||||||||||||
26 | Price (original and sale prices) and additional relevant information related to cost | required | seems only final price | seems only final price | seems only final price | original & sale prices | Price range (min - max) + or.&sale prices per variant | original & sale prices | original & sale prices | original & sale prices | only final price | full price description ¥ 6,480 ↓ ¥ 3,888 Tax included You can pay Tsutomu Details Payment is OK on January 7th 40% OFF (discount amount: ¥ 2,592) | How and where to show price | Main Personas [1, 2] Secodary Personas [3,1] | |||||||||||||
27 | Enter promo-code | optional | - | - | - | - | - only small link to gift card page | yes | - | - | yes | - | The Good: Coupons You Can Use | Secodary Persona [3] | |||||||||||||
28 | Free shipping label | nice to have | unclear | yes on the botton | unclear | - | page banner, FREE SHIPPING ON ORDERS OF $50 OR MORE DETAILS | yes near with shipping cost | yes banner + label near with price | in accordion + banner + label near with price | yes near with shipping cost | unclear ( | Free Shipping’ label | Main Personas [1, 2] Secodary Personas [3,1] | |||||||||||||
29 | Separated product SKU/product code | optional | - in product details | yes | yes | yes | - in product details | yes | yes | - in product details | yes | - in product details | - | ||||||||||||||
30 | Product Reviews (read/add), Product Q&A/Comments | nice to have | - | - | yes raiting on top + popup | yes link on description and section on the bottom | yes raiting on top + section on the bottom | - | - | yes raiting on top + section on the bottom | yes link on description and section on the bottom | - | 5 Requirements for the ‘Ratings Distribution Summary’ | Main Personas [1, 2] Secodary Personas [2,3] | |||||||||||||
31 | Additional features | / | - | - | - | - | - | return/exchange promise: The goods support replacement, the receipt of the order within 7 days can apply for replacement | - | - | - | 1) Staff wear review section (※ Individual impressions are displayed.) 2) Trade-in service (/it may be a killer feature) 3) Some kind of balls that can be used for the feature purchase 4) It is safe for first-time users If you pay for it, payment can be made after receiving the item and checking its contents. 5) Keywords for this item - good for SEO | Secodary Personas [1, 2,3] | ||||||||||||||
32 | Product Variations | ||||||||||||||||||||||||||
33 | Sizes | required | Select control | Select list | Dropdown list | Dropdown list | Tiles picker | Select control description tooltip | Dropdown list | Select control | Select control | list each of the option has photo, size info and add 2 cat button | All Personas | ||||||||||||||
34 | Help to select size | required | Size chart (table) | We help you find the right size widget | Women sizing guide on separated page | Size chart (table) | Size chat in popup + Fit&Sizing short description | Enter height, weight, shoulder width, measurements for you to recommend the right size, enter once you can save long-term | Size chart (table) + Widget: Find out what size people like you bought. | Find Your True Fit widget | Size chart (table) | Size chart (table) | Main Personas [1, 2] | ||||||||||||||
35 | Addition size option: how it should fit option | optional | yes | - | - | - | - | - | - | - | Main Personas [1, 2] Secodary Persona [1] | ||||||||||||||||
36 | Select color | required | Tile (photo) picker | - | Dropdown list | Dropdown list | Tiles picker | Tile (photo) picker | Tile (photo) picker | Tiles picker | Tile (photo) picker | list each of the option has photo, size info and add 2 cat button | All Personas | ||||||||||||||
37 | Select quantity | optional | - | - | Dropdown list | Dropdown list (max 5) | Dropdown list (max 5) | - | yes -+ | Dropdown list (max 6) | - | - | Secodary Persona [3] | ||||||||||||||
38 | Select shipping options (region, lead time) | optional | - | - | - | - | - | yes | - | - | - | - | Main Personas [1, 2] | ||||||||||||||
39 | Option to check whether item can be shipped? | optional | - | - | - | - | - | yes | - | banner on top | - | - | Main Personas [1, 2] | ||||||||||||||
40 | Availability info | required | yes disabled sizes | CHECK IN-STORE AVAILABILITY widget in popup | yes, With availiability info in size dropbox | Size & colors;availability; Check availability in store | Reserve in Store + Check availability in store | yes incl. sold label on item tile | - | unlear | unlear | yes info specified in the list | Main Personas [1, 2] | ||||||||||||||
41 | Additional features | - | - | - | how it should fit option | - | - | - | - | - | - | - | - | ||||||||||||||
42 | Navigation (Cross Navigation) | ||||||||||||||||||||||||||
43 | Navigation (breadcrumbs) | nice to have | - | - | yes | yes | - | yes | yes | - | only back link | yes | Main Personas [2] | ||||||||||||||
44 | Viewed items (navigation) | nice to have | - | - | yes horizontal slider section on bottom | - | yes 5 items section on bottom | - | yes horizontal slider section on bottom | yes horizontal slider section on bottom | yes 12+ items horizontal slider | Main Personas [1, 2] Secodary Persona [2] | |||||||||||||||
45 | Additional features | / | - | Search control | - | - | Search control | - | - | - | - | - | - | ||||||||||||||
46 | Buy section (save/select/share and etc.) | ||||||||||||||||||||||||||
47 | Add to cart button | required | yes, add to shopping bag | yes add | yes add to bag | yes add to bag | yes add to bag | yes | yes add to bag | yes add to bag | yes | per option | All Personas | ||||||||||||||
48 | Add to cart notification | nice to have | yes alert popup | yes alert popup | yes alert popup | yes alert popup | yes full screen popup | yes full screen popup | yes alert popup | - just rediraction to checkout | add2cart is replaces with checkout link | - just rediraction to checkout | All Personas | ||||||||||||||
49 | Item is in cart notification | nice to have | - | yes if item is on card apperas addition button "process order" | - | - | - | unclear registration required to add an item in cart | - | - | - | The Bad: Adding Items to the Cart | All Personas | ||||||||||||||
50 | Add to wishlist / favorites | required | yes button with icon and text | yes heart icon | no availible without registration | yes heart icon | - | yes star icon | yes heart icon | - | yes heart icon | yes heart icon + Do you like this brand? than Register this brand as favorite | “Wishlist” or “Save” features without account | Main Persona [1] Secodary Persona [2] | |||||||||||||
51 | Temporarily out of stock products handling | nice to have | unclear | - Allows subscribe to email when avalible | yes (notification about delay with delivery + label sold out | - Allows subscribe to email when avalible | unclear | - Come next time message | - Boo! Looks like they're all gone Bad luck. But we have loads more just like it... | unclear | unclear | - just sold out message | handle temporarily out of stock products | Main Persona [1] Secodary Persona [1] | |||||||||||||
52 | Share in socials | required /optinal | - | yes, small buttons | - | yes hidden with link to share | yes, small buttons | yes hidden with link to share | yes share button | yes, small buttons | yes, small buttons | yes, small buttons | Secodary Persona [2] | ||||||||||||||
53 | Additional features | / | - | chat widget | - | - | - | - | - | - | - | 1) Show recommended items when the item added to the faworites 2) Number of favorite items: XX (registered people) | Secodary Persona [2] | ||||||||||||||
54 | Suggestions (Cross-Sells) | ||||||||||||||||||||||||||
55 | People who are watching this item are also viewing items like this | nice to have | OTHERS ALSO BOUGHT horizontal slider section on bottom | - | - | - | yes horizontal slider section on bottom | - | - | yes 2 times: block and section | yes horizontal slider section on bottom | yes 12+ items gallery and show more link | Cross-Sells & Cross-Navigation | Main Persona [1] Secodary Persona [2] | |||||||||||||
56 | RELATED ITEMS | optinal | STYLE WITH horizontal slider section on bottom | WEAR WITH tiles | yes (style with) horizontal slider section on product section | - | - | yes horizontal slider section on bottom | customers also loved horizontal slider section on bottom | yes | yes 8 items gallery | Main Personas [1,2] Secodary Persona [2] | |||||||||||||||
57 | Similar items (Recommended for those viewing this item) | nice to have | - | - | - | - | - | - | yes horizontal slider section on bottom | - | yes horizontal slider section on bottom | yes 12+ items gallery and show more link | Main Persona [1] Secodary Persona [2] | ||||||||||||||
58 | You may also like | nice to have | - | - | yes horizontal slider section on product section | yes (4 item from the same collection) | - | This product is still not available for purchase, you may also like | This product is still not available for purchase, you may also like | - | - | yes 12+ items gallery and show more link | Main Persona [1] Secodary Persona [2] | ||||||||||||||
59 | Additional features | / | - | - | - | - | - | - | Buy the look section MORE FROM: (categories) | sponsored items | link to brand category | - | - | ||||||||||||||
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