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The Cognitive Overload Marketing Funnel
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JanFebMarQ1AprMayJunQ2JulAugSepQ3OctNovDecQ42022
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Web page views1013451280341174563468351210451457431579354247231348951549851734564633361437261840041967235244531759347
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Web unique visitors67333857147312522617375000103571106667285238750651033331093752877081035711233331083333352381134357.143
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Names125313041427398414971523170547251789203422276050196721832386653621295
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Verified names114711971345368913261498165244761748181220825642195020872254629120098
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Leads103410541245333311961345148740281578171219235213184520752234615418728
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MQLs872951104828719951087123033121375158317434701168519771934559616480
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Appointments562687845209470285699725551184124516014030148716871585475913438
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Meetings 502612794190862576881022031075112315123710130215651387425412075
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Sales qualified lead (SQL)3253754011101302348335985525623658180650451560216215513
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Sales accepted oppties (SAO)
252323335910234252266752415497512142440145349013444430
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Demos212275265752175180212567323398408112933539841611493597
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Short list1752212106071351351544242222512557282012212336552414
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Proposal1652112055811171221453842122362456931912142296342292
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Legal1591801675061121171373662012112256371752032185962105
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Closed/won85112105302657275212107125112344851031123001158
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Rates
AverageStdevJan-DecQ1-Q4
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Name -> verified name91.54%91.79%94.25%92.60%88.58%98.36%96.89%94.73%97.71%89.09%93.49%93.26%99.14%95.60%94.47%96.25%94.38%94.24%0.03495016391-2.93%-3.66%
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Verified name -> lead90.15%88.05%92.57%90.35%90.20%89.79%90.01%89.99%90.27%94.48%92.36%92.40%94.62%99.43%99.11%97.82%93.18%92.59%0.03682068794-8.96%-7.47%
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Lead -> MQL84.33%90.23%84.18%86.14%83.19%80.82%82.72%82.22%87.14%92.46%90.64%90.18%91.33%95.28%86.57%90.93%88.00%87.41%0.04523911073-2.24%-4.79%
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MQL -> appointment64.45%72.24%80.63%72.94%70.55%78.75%81.06%77.14%86.11%78.65%91.85%85.73%88.25%85.33%81.95%85.04%81.54%79.99%0.07829450953-17.50%-12.11%
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Appointment -> meeting89.32%89.08%93.96%91.12%89.03%89.72%81.24%86.22%90.79%90.20%94.44%92.06%87.56%92.77%87.51%89.39%89.86%89.64%0.034816898751.82%1.73%
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Meeting -> SQL64.74%61.27%50.50%57.70%48.32%45.31%41.36%44.71%48.84%55.48%43.52%48.68%38.71%32.91%43.40%38.11%45.66%47.86%0.0917443425721.34%19.60%
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SQL -> SAO77.54%86.13%83.54%82.65%77.48%72.41%79.40%76.35%79.05%79.78%77.81%78.85%79.56%87.96%81.40%82.91%80.36%80.17%0.0417094891-3.86%-0.26%
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SAO -> demo84.13%85.14%79.10%82.64%74.79%71.43%79.70%75.40%77.83%80.08%79.69%79.28%83.54%87.86%84.90%85.49%81.20%80.68%0.04695321172-0.77%-2.85%
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Demo -> shortlist82.55%80.49%79.43%80.70%77.12%75.16%72.45%74.75%68.68%65.34%62.45%64.45%60.01%58.17%56.12%57.05%67.11%69.83%0.093041462126.43%23.65%
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Shortlist -> proposal94.29%95.33%97.39%95.74%86.69%90.18%94.40%90.60%95.57%94.02%96.16%95.24%95.01%96.83%98.09%96.72%94.95%94.50%0.03182760172-3.80%-0.98%
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Propsoal -> legal96.36%85.31%81.46%87.09%95.73%95.90%94.48%95.31%94.81%89.41%91.84%91.92%91.62%94.86%95.20%94.01%91.84%92.25%0.046959347561.17%-6.92%
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Legal -> closed/won53.46%62.22%62.87%59.68%58.04%61.54%54.74%57.92%53.23%59.24%49.78%54.00%48.57%50.74%51.38%50.34%55.01%55.48%0.051057247462.08%9.35%
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Demandgen spend5826248578886023302042842527904674856479066168182695367013200329210883194790929472120362190748030405739960031
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Cost/MQL668.15902.09574.74711.54530.56620.84389.48507.80693.58833.88528.45679.60551.62608.81469.22543.35604.37
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New ARR ($K)2983.503718.403412.5010114.402197.002268.002265.006730.003220.703600.003102.409923.102337.502595.602889.607822.7034590.20
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