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MARCH 2015
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SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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WEEK ONE1234567
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Cuba/Baseball show promotion on Facebook and TwitterFull show release: send eblast, post episode announcement to FB, post individual links to website, PRI, and Souncloud throughout the day via Twitter Tweak yesterday's Twitter posts linking to website, PRI, and Soundcloud and post throughout the day.Article #1 (Colin Cosler on Ethiopian Priests): post article link to FB, post individual links to website, PRI, and Soundcloud throughout the day via TwitterCosier video promoted on Facebook and Twitter
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WEEK TWO891011121314
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FB and Twitter: Graphic of quote from episode.Facebook and Twitter: Request to sign up for AAM email list.Article #2 (Emily Johnson on FGM): post article link to FB, post individual links to website, PRI, and Soundcloud throughout the day via TwitterFB and Twitter: Graphic of quote from Article #2.#ThrowbackThursday: revisit show from archive with current relevance --post link to FB and share via Twitter Audience query about Burma show on Facebook and Twitter.Promote main episode on Twitter.
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Article #3 (Tennessee Watson on Difret): post article link to FB, post individual links to website, PRI, adn Soundcloud throughout the day via TwitterFB and Twitter: Graphic of quote from Article #3.Promote main episode on Twitter.#ThrowbackThursday: revisit show from archive with current relevance --post link to FB and share via Twitter Article #4 (Q&A with Mabel von Oranje): post article to FB, post individual links to website, PRI, and Soundcloud throughout the day via TwitterFB and Twitter: Graphic of quote from Article #4.
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WEEK FOUR22232425262728
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Promote main episode on Twitter.Facebook and Twitter: Request to sign up for AAM email list.Article #5 (Pakistan/Nepal story): post article to FB, post individual links to website, PRI, and Soundcloud throughout the day via Twitter#ThrowbackThursday: revisit show from archive with current relevance --post link to FB and share via Twitter FB and Twitter: Graphic of quote from Article #5.Promote main episode on Twitter.
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Preview next month's show: post image to FB, announce topic via Twitter
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GOALSOPPORTUNITIESSAMPLE TWEET (link to website)SAMPLE TWEET (link to PRI)SAMPLE TWEET (link to Soundcloud)
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(1) Tap new audiences to boost listens and pageviews (2) Brand posts related to Child Marriage show to maintain relevance throughout the month(1) Tweet show and article announcements that include links to reporters and distribution channels to access their audiences and earn new followers (2) Use hashtag to group show content -- here #SavingInnocenceThis month's episode #SavingInnocence looks at efforts to end child marriage around the world. Listen here: http://americaabroadmedia.org/what-we-do/us-public-radio-seriesFull text of @TheMadBrand's interview with @MabelvanOranje about @GirlsNotBrides now up on @PRI! http://www.pri.org/programs/america-abroad #savinginnocenceNow streaming on @Soundcloud: The director of @difretfilm talks about her #Sundance-winning movie soundcloud.com/americaabroad #SavingInnocence
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GOALSOPPORTUNITIESSAMPLE TWEET (quote)SAMPLE TWEET (e-newsletter)SAMPLE TWEET (archive)
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(1) Beef up content between article postings to maintain awareness throughout the month (2) Encourage sign-ups to e-newsletter (3) Connect current issues to previous shows(1) Create NPR-style quote images to post between shows (2) Direct followers to e-newsletter (3) Share archived episodes to show breadth and depth of coverage"If we succeed in empowering girls, we'll succeed in everything else." -Desmond Tutu #SavingInnocenceBe the first to know when new episodes air and live events are scheduled. Join our mailing list! http://americaabroadmedia.org/Today the president vetoed the Keystone XL bill. We examined this contentious issue back in October. Listen now: http://americaabroadmedia.org/radio/keystone-xl-pipeline-international-town-hall
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