Annie Cushing's Audit Checklist
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
Still loading...
ABC
1
2
Annielytics.com
3
@AnnieCushing
4
5
NOTES ABOUT THIS WORKBOOK
6
7
PLEASE DO NOT REQUEST ACCESS TO THIS GDOC. MY COPY IS ALREADY IN YOUR GDOCS AS SOON AS YOU OPEN IT, WHICH IS WHY BOTH GOOGLE DOCS START WITH MY NAME - SO YOU KNOW WHICH IS MINE (WHICH WILL BE UPDATED REGULARLY). IF YOU WANT YOUR OWN COPY TO EDIT, LOG IN AND CHOOSE FILE > MAKE A COPY. I WON'T BE ABLE TO REPLY TO FURTHER REQUESTS TO SHARE THE DOC B/C IT'S GETTING TOO TIME-CONSUMING. THANK YOU FOR YOUR UNDERSTANDING.
8
9
This audit list, though thorough, is not exhaustive. If you'd like to suggest a checkpoint or suggest a correction, please email me at annie@annielytics.com.
10
11
Want more? You can now buy my site self-guided audit template here. 90+ explainer graphics, boilerplate text explaining all 18 sections, 140 pages, 156 checkpoints.
12
And my self-guided analytics audit: 146 pages, 45 checkpoints, 6 sections, 84 explainer graphics
13
14
If a cell has an orange triangle in the upper-right corner, hover over it to see a comment.
15
16
You can sort or order tables by choosing options from the drop-down menu in each heading cell. I tried to make each checkpoint a stand-alone element, so they could be reordered.
17
18
I also have a Tools for Marketers Google Doc with an extensive list of tools, which you can use as a complement to this doc.
19
http://bit.ly/tools-galore
20
21
Learn to create sexy, dynamic dashboards using the Google Analytics API.
22
23
See Spanish translation
24
Read more about the fab guy who translated this doc!
25
26
27
28
29
30
31
32
33
34
35
Loading...
 
 
 
Read This First
Initial Data Pulls
Indexing
Accessibility
Architecture
Links
On Page
Content
Keywords
Analytics
Ecommerce
Mobile
International
Semantic Markup
PPC
Video
Business Strategy
Social
Design
Branding