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CLIMATE REALITY PROJECT, LOS ANGELES CHAPTER: MARKETING & COMMUNICATIONS COMMITTEE
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AVAILABLE ROLEWHYTASKTIME COMMITMENT (without expectations as we are all volunteers)QUANTITY OF PEOPLE (to serve this role)
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public relationsSan Fernando Valley Chapter asked for our help to create a media list. Los Angeles Chapter will divide the work and conquer.Come up with contacts of bloggers, podcasts, influencers, journalists, reporters, tv interviers, radio hosts. Put into a list. Existing or new relationships with these contacts apply.Flexible- as little as 2 hrs/month or more4
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livestream interviewerEngagement with specific audiences will increase awareness about all the themes tied into climate change solutionsPick a topic, find someone to interview with, set time and day, submit proposal in the Social Media Posts & Events submission google form, prepare "flyers" about event, arrange for access to the chapter's channel, and conduct the interview. Channels include Facebook Live, Instagram Live, Zoom livestream to either Facebook or Youtube.Flexible - as little as 2 hrs/month or more1-2
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graphic designerKrista is our graphic designer who created the chapter's brand guidelines on font, color, images, design, and logo. With the volume of our work coming in for posting on our channels, it would be possible to manage the large load with members taking attempt to make graphics too. Utilize the nonprofit account's access to Canva or use your own existing tools (i.g. Adobe Photoshop). Select photos from Unsplash, Pexels or Pixabay as you make your design with fonts and shapes as needed. Download your design in post, story, or flyer format. It is possible to resize from a Facebook post to a Twitter header if planning to post in more than one platform. If seeking design feedback, please communicate with Krista who would gladly provide input, however your work does not require final approval.Flexible, but would love someone who can commit to at least one post every 2 weeks4-UNLIMITED
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social media takeoverEngagement with specific audiences will increase awareness about all the themes tied into climate change solutions. Perhaps you would serve as the committed liasion and select chapter members to help them go live/takeover.Pick a topic, set time and day, submit proposal in the Social Media Posts & Events submission google form, prepare "flyers" about event, arrange for access to the chapter's channel, and focus on your activity during the takeover. This may include doing lives, responding to comments, tagging other accounts, and sharing your topic through posts and stories. Channels include Twitter, Facebook, Instagram,Youtube and the chapter's website. Flexible - as little as 1 hr/month or more1
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spanish translatorClimate justice is racial justice. According to the Los Angeles Almanac, our county is the largest Spanish-speaking population out of any county in the United States of America. We are going to be radically inclusive starting with our social media posts that already come in English text.Receive the final English written copy, type the Spanish version, then submit translated copy. Focus on the social media content, then aim for the e-newsletter content.Flexible - as little as 30 minutes at 3 times a week or more1-2
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copywriter Often we gather info quickly in English and simplify in 150 characters for social media text description. However further editing work would shine the chapter's voice.Read received submissions from social media posts & events submission google form. Rewrite in English as needed and count the characters for social media. Flexible - as little as 30 minutes at 3 times a week or more1-3
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social media engager / community management People are not commenting on our social media posts. Some people share our post to their stories. We aim to increase the number of our followers organically without paying for advertising/boosts/etc. Engagement with specific audiences will increase awareness about all the themes tied into climate change solutions.Increase received comments by making comments and reponding to comments. Consider a regular engagement frequency on social media channels that works for you, either it be 15 minutes a day or once a week.Flexible - as little as 15 minutes a day, 1 hour a week, or more4-UNLIMITED
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content schedulerGraphics and text descriptions are to go up on our chapter's social media handles. Enter graphics and text descriptions into the Later application and schedule these materials for dissemination.Flexible - as little as 15 minutes a day, 1 hour a week, or more2-UNLIMITED
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co-chair
The committee relies on stable, constant leaders who have oversight and management skills to work with team on projects together.
Show up and lead the monthly call, attend the monthly chapter call, meet with leaders from other committees, monitor social media activities, gather incoming information and submissions of content from inside and outside the chapter.Unknown - depends on the ebb and flow2
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