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attractiveness strength matrix
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Name Your Matrix ===>Strength/Attractiveness Matrix for
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BUSINESS STRENGTH FACTORSName and score up to 10 businesses, brands, SBUs ===>Continue to name and score up to 10 businesses, brands, SBUs ===>
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Enter % weighting, name, score 1-10Repeated Key Factors
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Key FactorsImportance Weighting %Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100
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Brand equity00000Brand equity00000
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Market share00000Market share00000
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Customer loyalty00000Customer loyalty00000
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Innovation + R&D00000Innovation + R&D00000
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Product differentiation00000Product differentiation00000
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Logistics/production expertise00000Logistics/production expertise00000
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Channel relationships00000Channel relationships00000
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Strategic alliances00000Strategic alliances00000
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Strategic/marketing expertise00000Strategic/marketing expertise00000
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Strong capital + cash flows00000Strong capital + cash flows00000
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Big data access + usage00000Big data access + usage00000
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Patents, proprietary software00000Patents, proprietary software00000
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Sub-total0.0%Sub-total
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And/or add your own factors below%'s continueAnd/or add your own factors below
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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TOTAL0.0%0000000000TOTAL0000000000
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NOTE: Total of importance weightings MUST equal 100 for the matrix to work
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MARKET ATTRACTIVENESS FACTORSNow rate how attractive their markets are ===>Now rate how attractive their markets are ===>
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Enter % weighting, name, score 1-10Repeated Key Factors
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Key FactorsImportance Weighting %Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100Score 1-10Weighted Score /100
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Market size00000Market size00000
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Profit margins00000Profit margins00000
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Market growth rate00000Market growth rate00000
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Competitive rivalry (if high, give low score)00000Competitive rivalry (if high, give low score)00000
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Threat of new competition (if high, give low score)00000Threat of new competition (if high, give low score)00000
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Threat of disruption (if high, give low score)00000Threat of disruption (if high, give low score)00000
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Capital cost to enter (high = good barrier)00000Capital cost to enter (high = good barrier)00000
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Technology/R+D costs (high = good barrier)00000Technology/R+D costs (high = good barrier)00000
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Innovation required (high = good barrier)00000Innovation required (high = good barrier)00000
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Power of channel partners (if high, give low score)00000Power of channel partners (if high, give low score)00000
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Macroenvironment change (if high, give low score)00000Macroenvironment change (if high, give low score)00000
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Government regulation (high = good barrier)00000Government regulation (high = good barrier)00000
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Sub-total0.0%Sub-total
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And/or add your own factors below%'s continueAnd/or add your own factors below
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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0.0%0000000000
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TOTAL0.0%00000000000000000000
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NOTE: Total of importance weightings MUST equal 100 for the matrix to work
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NOTE: Total of importance weightings MUST equal 100 for the matrix to work
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