Proof of work- MLP 12 Kraftshala_Aman Kumar.xlsx

	A	B	C	D	E
1	Google : MLP 12_ Kraftshala Campaign
2
3
4
5		Total Campaign	Total AdGroup	Bidding strategy	Campaign Objective
6		4	8	CPC and TCPA	Lead Generation
7
8			Basic Structure of Campaign
9			Campaign	Adgroup
10			MLP12_Brand_Exact	MLP12_Kraftshala_Brand_Exact
11			MLP12_Brand_Phrase	MLP12_Kraftshala_Brand_Phrase
12			MLP12_Generic_Exact	Course with Certificate_Generic_Exact
13				Digital Marketing course_Generic_Exact
14				Job and internship_Generic_Exact
15			MLP12_Generic_Phrase	Certificate & Course_Generic_Phrase
16				Digital Marketing course_Generic_Phrase
17				Job and internship_Generic_Phrase
18
19		Note: Here I am not targeting my competitors audiences because they are already influenced by other companies or institutions thats why they are searching on google search engines. But I can target by Display Ads, Facebook and other platform.
20		Note: The target audience for this course will be college students aged 18 to 30.
21		Note: I created this project to provide evidence of my work for your company
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100