Unit Economics calculator for Saas business - Mind Studios

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1	Unit economics calculator for a SaaS business
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3	Unit economics	User acquisition (UA)	First conversion rate (CR1)	Leads	Second conversion rate (CR2)	Conversion rate (CR)	Customers (monthly+annual subscribers)	Average revenue per customer (ARPC)	Average price (AvP)**	Cost of goods sold (COGS)	Average payment count (APC)	Customer acquisition cost (CAC)	Cost per acquisition (CPA)	Average revenue per user (ARPU)	Gross profit (GP)	Contribution margin (CM)	Acqusition costs (marketing budget)	Fixed costs (rent payment, utilities, salaries, taxes, office suppliers, etc.)	Net profit
4	SAMPLE	50,000	33	1,650,000	40%	1320.00%	660000	-$600.00	$0.00	$50.00	12	$0.00	$0.02	-$7,919.94	-$395,996,904.00	-$395,997,904.00	$1,000.00	$2,000.00	-$395,999,904.00
5	Model 1	1,100,000	100	110,000,000	10%	1000.00%	11000000	-$600,000.00	$0.00	$50,000.00	12	$0.00	$0.00	-$6,000,000.00	-$6,599,999,996,904.00	-$6,599,999,997,904.00	$1,000.00	$50,000.00	-$6,600,000,047,904.00
6	Model 2	200	0.15	1,100,000	10%	1.50%	110000	-$599,999.97	$0.00	$50,000.00	12	$0.01	$5.00	-$329,999,984.52	-$65,999,996,904.00	-$65,999,997,904.00	$1,000.00	$50,000.00	-$66,000,047,904.00
7	Model 3	100	0.3	30	10%	3.00%	3	-$598,968.00	$86.00	$50,000.00	12	$333.33	$10.00	-$17,969.04	-$1,796,904.00	-$1,797,904.00	$1,000.00	$50,000.00	-$1,847,904.00
8	Model 4	100	0.15	15	20%	3.00%	3	-$598,968.00	$86.00	$50,000.00	12	$333.33	$10.00	-$17,969.04	-$1,796,904.00	-$1,797,904.00	$1,000.00	$50,000.00	-$1,847,904.00
9	Model 5	100	0.15	15	10%	1.50%	2	-$297,936.00	$172.00	$25,000.00	12	$666.67	$10.00	-$4,469.04	-$446,904.00	-$447,904.00	$1,000.00	$50,000.00	-$497,904.00
10	Model 6	100	0.15	15	10%	1.50%	2	-$1,195,872.00	$172.00	$50,000.00	24	$666.67	$10.00	-$17,938.08	-$1,793,808.00	-$1,794,808.00	$1,000.00	$50,000.00	-$1,844,808.00
11	Model 7	100	0.15	15	10%	1.50%	2	-$597,936.00	$172.00	$50,000.00	12	$333.33	$5.00	-$8,969.04	-$896,904.00	-$897,404.00	$500.00	$50,000.00	-$947,404.00
12	Model 8	100	0.15	15	10%	1.50%	2	-$597,936.00	$172.00	$50,000.00	12	$666.67	$10.00	-$8,969.04	-$896,904.00	-$897,904.00	$1,000.00	$25,000.00	-$922,904.00
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20		fill in with your values				*First monthly subscribers	4		**Monthly plan	$15
21		get calculations				First annual subscribers	2		Annual plan	$99
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