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Employer Brand Strategy Plan
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Focus AreaGoal TemplateDetailsInitial ValueTarget ValueUnitStart dateDeadlineOwner
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Building a Positive Employer BrandObjective:Increase Awareness of Brand---1/1/202512/31/2025Joe Briggs
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Action:Develop social media campaigns---1/1/202512/31/2025Jane Smith
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KPI:Increase brand awareness010%1/1/202512/31/2025-
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Objective:Engage Potential Candidates---1/1/202512/31/2025-
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Action:Host virtual job fairs---1/1/202512/31/2025-
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KPI:Increase applications050People1/1/202512/31/2025-
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Enhancing Employee ExperienceObjective:Increase Satisfaction with Benefits---1/1/202512/31/2025-
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Action:Review and update benefits packages---1/1/202512/31/2025-
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KPI:Increase employee satisfaction08$1/1/202512/31/2025-
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Objective:Increase Employee Engagement---1/1/202512/31/2025-
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Action:Offer development opportunities---1/1/202512/31/2025-
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KPI:Increase employee engagement010%1/1/202512/31/2025-
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Improving Company CultureObjective:Increase Team Collaboration---1/1/202512/31/2025-
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Action:Implement team building activities---1/1/202512/31/2025-
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KPI:Increase collaboration05No unit1/1/202512/31/2025-
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Objective:Increase Job Security---1/1/202512/31/2025-
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Action:Develop career progression plans---1/1/202512/31/2025-
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KPI:Increase job security07No unit1/1/202512/31/2025-
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