FY 2019/20 VISIT SLO CAL PARTNERSHIP CALENDAR
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Visit SLO CAL Master Partnership Calendar
This is a working document that will continue to be updated as programs develop. Please check back regularly and watch the This Week in SLO CAL newsletter for update alerts.
FY 2019/20
*Partner Key
A: Lodging
B: DMOs
C: Restaurants + Activities
D: All
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JULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARYFEBRUARYMARCHAPRILMAYJUNEHOW TO GET INVOLVED
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SALESCO-OPRVIA California RV Show
October 4-13
Fontana, CA
*Partners: RV Parks
CalSAE Seasonal Spectacular
December 12-13
Sacramento, CA
*Partners: A
Cost: $1,000
Tour & Travel Winter Sales Mission
Dates TBD
Los Angeles
*Partners: A, B
Cost: $250
Meeting Professionals International Northern CA Expo
Feb. 26
San Francisco, CA
Cost: $1000

Tour & Travel Mission
Dates TBD
Los Angeles
*Partners: A
Cost: $250
IPW
May 30-June 3
Las Vegas, NV
*Partners: A,B
Cost: $4,500
If you have questions or would like to attend a trade show with Visit SLO CAL, please contact Michael Wambolt, Director of Travel Trade
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Meeting & Conference Sales Mission
Dates: TBD
Sacramento
*Partners: A
Cost: $250
Meeting & Conference Sales Mission
Dates: TBD
Sacramento
*Partners: A
Cost: $250
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TRADE SHOWS + MISSION PARTICIPATIONVacation Rental Management Association International Conference
October 13-16
New Orleans, LA
World Travel Market
November 5-6
London
National Travel Association Travel Exchange
December 8-12
Fort Worth, TX
Go West Summit
February 25-28
Boise, Idaho

UK Sales Mission
March 15-19
VCA China Asia Sales Mission
Dates TBD
Michael@SLOCAL.com
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EARNEDDOMESTIC MEDIA PITCHESShort Lead: Summer GetawayShort Lead: National Yoga Month (September)Short Lead: Girls Just Wanna Have Fun (Female-Focused Travel) Short Lead: SLO CAL HauntsShort Lead: Holidays in SLO CALShort Lead: SLO CAL CraftedShort Lead: SLO (CAL) in LoveShort Lead: Last-Minute Spring Break GetawaysShort Lead: What’s New Spring/Summer 2020Short Lead: Biking Winery Tours (May is National Bike Month)Short Lead: SLO CAL Cocktail Month (June)Short Lead: 4th of JulyIf you have questions or would like to submit pitch story information (150 words + photos) contact, Haley Cahill, Marketing Coordinator

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Long Lead: Fall HarvestLong Lead: What’s New Fall/Winter 2019Long Lead: Culinary AdventuresLong Lead: Where to Go In 2020Long Lead: Winter Warm UpLong Lead: Highway 1 RoadtripLong Lead: Family-Focused Spring BreakLong Lead: Responsible Wildflower TourismLong Lead: Celebrate Great Outdoors Month (June)Long Lead: Central Coast Weddings & HoneymoonsLong Lead: Last-Minute Summer GetawaysLong Lead: Skip-Gen Grandcation Travel (National Grandparents Day is Sept 9)
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UK-IRELAND MEDIA PITCHESOutdoor AdventureExploring SLO CALWine In SLO CALWildlife WatchingWhat's New 2020SLOw Movement Ahead Of The New YearCulinary Scene
Annual Events For 2020
Wellness/MindfulnessSustainable/Responsible TravelSLO CAL's CommunitiesMultigenerational Travel
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FAM TOURSMedia FAM
October 24-28
Winter Media FAM
January 9-13
UK Media FAM
February 27 - March 2
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MEDIA EVENTSVisit SLO CAL NYC Media Deskside Tour
August 19-22
Visit CA Canada Media Mission
September 23-26
Visit CA Media Bootcamp - AtlantaIMM New York Media Event
January 22-23
UK Media Mission
March 15-19
Visit CA L.A. Media ReceptionIPW Media Marketplace
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PAIDADVERTISING & MEDIAGoogle DMO Partnership
Cost Varies
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SLO CAL Official Visitors Magazine
Cost Varies
*Partners: D
For more information visit https://www.slocal.com/partners/advertise
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SLOCAL.com Paid Listings & Advertising
Cost Varies
*Partners: D
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OWNEDCONTENT STORIES
PARTNERS: ALL
Summer Adventures & EventsOutdoor AdventuresSLO CAL Wine MonthFall/Harvest ActivitiesHolidaysHolidaysRestaurant Month
Deadline to Sign-up: November 15
Spring Break Getaways & DealsWildflower PeepingBike TourismSLO CAL Crafted Cocktails & SpiritsFamily Summer Vacation Ideas & DealsTo submit information for upcoming blog content or to participate in Storyteller trips, contact Jordan Carson, Marketing Coordinator.
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SLO CAL CRAFTEDBrewers & BreweriesOutdoor Gear & AccessoriesWine & WinemakersHarvest Around SLO CALArtist FeaturesSLO CAL Crafted Gift GuideChef & Restaurant FeaturesChocolatiers & SweetsFarms & AgritourismToursSpirits, Mixers and the People Who Make ThemBeach & Summer AccessoriesJordan@SLOCAL.com
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SLO CAL STORYTELLERS
PARTNERS: ALL
Excursion Trip
Sept. 22
Excursion Trip
Date TBD
Excursion Trip
Date TBD
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EVENTSTOURISM INDUSTRY
Destinations International Annual Conference
July 23-25
St. Louis, MO
U.S. Travel ESTO
August 17-20
Austin, TX
Industry Educational Symposium
October 23, 2019
Hotel San Luis Obispo
8:30 am - 12:00 pm
Tickets: http://bit.ly/2019SLOCALEducationalSymposium
"Industry Mixers (4)
September 2019
North County, North Coast, SLO, South County" Visit CA Outlook Forum
February 10-11
San Diego, CA
Destination Capitol Hill
April 2020
Washington D.C.
Visit SLO CAL Destination Summit
May 7, 2020
Location TBD
CalTravel Advocacy Day
June 2020
Sacramento, CA
For more information about the industry facing events contact Derek Kirk, Director of Community Engagement & Advocacy
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CalTravel Summit
September 10-13
Los Angeles, CA
CA Tourism Month
National Travel & Tourism Week
May 5-11
mailto:Derek@SLOCAL.com
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CONSUMER MARKETINGSAVOR - San Diego Bay Wine & Food Festival
November 15-16, 2019
Location San Diego Marina Park North
*Partners: B, C
For more information about the consumer facing events contact Jordan Carson, Brand & Marketing Manager at Jordan@SLOCAL.com
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