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FY 2020/21
*Partner Key
A: Lodging
B: DMOs
C: Restaurants + Activities
D: All
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JULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARYFEBRUARYMARCHAPRILMAYJUNEHOW TO GET INVOLVED
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SALESCO-OPMeeting & Conference Sales Mission
Dates:TBA
TBA
*Partners: A
Cost: $250
CANCELLED: RVIA California RV Show
September 2-- October 11
Fontana, CA
*Partners: RV Parks
CalSAE Seasonal Spectacular
December 13-16
VIRTUAL
*Partners: A
Cost: $500
Tour & Travel Winter Sales Mission
Dates: TBA
Los Angeles
*Partners: A, B
Cost: $250
IPW
April 25-29
Chicago, IL
*Partners: A,B
Cost: $4,500
Meeting & Conference Sales Mission
Dates: TBD
TBD
*Partners: A
Cost: $250
If you have questions or would like to attend a trade show with Visit SLO CAL, please contact Kyla Boast, Sales Manager
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Tour & Travel Mission
Dates TBD
Los Angeles
*Partners: A
Cost: $250
VSC Meeting Planner FAM Date: TBA Cost:TBA
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TRADE SHOWS + MISSION PARTICIPATIONGo West Summit
August 31- July 4
Portland, OR
National Travel Association Travel Exchange
November 16-19
VIRTUAL
Go West Summit
March 1-5
VIRTUAL

Kyla@SLOCAL.com
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EARNEDDOMESTIC MEDIA PITCHESShort Lead: Summer GetawayShort Lead: National Yoga Month (September)Short Lead: Girls Just Wanna Have Fun (Female-Focused Travel) Short Lead: SLO CAL HauntsShort Lead: Holidays in SLO CALShort Lead: SLO CAL CraftedShort Lead: SLO (CAL) in LoveShort Lead: Last-Minute Spring Break GetawaysShort Lead: Biking Winery Tours (May is National Bike Month)Short Lead: SLO CAL Cocktail Month (June)Short Lead: 4th of JulyIf you have questions or would like to submit pitch story information (150 words + photos) contact Taylor Grantham Communications Manager& Film Commissions Liason

Taylor@SLOCAL.com
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Long Lead: Fall HarvestLong Lead: What’s New Fall/Winter 2019Long Lead: Culinary AdventuresLong Lead: Where to Go In 2020Long Lead: Winter Warm UpLong Lead: Highway 1 RoadtripLong Lead: Family-Focused Spring BreakLong Lead: Responsible Wildflower TourismLong Lead: Celebrate Great Outdoors Month (June)Long Lead: Central Coast Weddings & HoneymoonsLong Lead: Last-Minute Summer GetawaysLong Lead: Skip-Gen Grandcation Travel (National Grandparents Day is Sept 9)
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UK-IRELAND MEDIA PITCHESOutdoor AdventureExploring SLO CALWine In SLO CALWildlife WatchingWhat's New 2020Slow Movement Ahead Of The New YearCulinary SceneAnnual Events For 2020Wellness/MindfulnessSustainable/Responsible TravelSLO CAL's CommunitiesMultigenerational Travel
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FAM TOURSMedia FAM
October 24-28
Winter Media FAM
January 9-13
UK Media FAM
February 27 - March 2
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MEDIA EVENTSVisit SLO CAL NYC Media Deskside Tour
August 19-22
Visit CA Canada Media Mission
September 23-26
Visit CA Media Bootcamp - AtlantaIMM New York Media Event
January 22-23
UK Media Mission
March 15-19
Visit CA L.A. Media Reception
April 28
IPW Media Marketplace
May 30-June 3
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PAIDADVERTISING & MEDIAGoogle DMO Partnership
Cost Varies
For more information about Google DMO PArtnership and Advertising on SLOCAL.com, contact Ashley Mastako, Partner Engagement Manager
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SLOCAL.com Paid Listings & Advertising
Cost Varies
*Partners: D
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Ashley@SLOCAL.com
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OWNEDCONTENT STORIES
PARTNERS: ALL
Summer Adventures & EventsOutdoor AdventuresSLO CAL Wine MonthFall/Harvest ActivitiesHolidaysHolidaysRestaurant Month
Deadline to Sign-up: November 15
Spring Break Getaways & DealsWildflower PeepingBike TourismSLO CAL Crafted Cocktails & SpiritsFamily Summer Vacation Ideas & DealsTo submit information for upcoming blog content or to participate in Storyteller trips, contact Eric Parker, Digital & Marketing Specialist .
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SLO CAL CRAFTEDBrewers & BreweriesOutdoor Gear & AccessoriesWine & WinemakersHarvest Around SLO CALArtist FeaturesSLO CAL Crafted Gift GuideChef & Restaurant FeaturesChocolatiers & SweetsFarms & AgritourismToursSpirits, Mixers and the People Who Make ThemBeach & Summer AccessoriesEric@SLOCAL.com
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SLO CAL STORYTELLERS
PARTNERS: ALL
Excursion TripExcursion Trip
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EVENTSTOURISM INDUSTRY
Destinations International Annual Conference
July 23-25
St. Louis, MO
Marketing Workshop (Google My Business)
September 11, 2020
Virtual
Trade/Sales Workshop
October 29, 2020
Virtual
Destination Capitol Hill
April 2020
Washington D.C.
CalTravel Advocacy Day
May 13 & 14, 2020
Sacramento, CA
For more information about the industry facing events contact Ashley Mastako, Partner Engagement Manager
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U.S. Travel ESTO
August 17-20
Austin, TX
CalTravel Summit
March 8-10
Los Angeles, CA
CA Tourism Month
National Travel & Tourism Week
May 5-11
Ashley@SLOCAL.com
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SLOCAL.com/partners for more details
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