A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | |
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1 | FY 2020/21 | *Partner Key A: Lodging B: DMOs C: Restaurants + Activities D: All | |||||||||||||
2 | JULY | AUGUST | SEPTEMBER | OCTOBER | NOVEMBER | DECEMBER | JANUARY | FEBRUARY | MARCH | APRIL | MAY | JUNE | HOW TO GET INVOLVED | ||
3 | SALES | CO-OP | Meeting & Conference Sales Mission Dates:TBA TBA *Partners: A Cost: $250 | CANCELLED: RVIA California RV Show September 2-- October 11 Fontana, CA *Partners: RV Parks | CalSAE Seasonal Spectacular December 13-16 VIRTUAL *Partners: A Cost: $500 | Tour & Travel Winter Sales Mission Dates: TBA Los Angeles *Partners: A, B Cost: $250 | IPW April 25-29 Chicago, IL *Partners: A,B Cost: $4,500 | Meeting & Conference Sales Mission Dates: TBD TBD *Partners: A Cost: $250 | If you have questions or would like to attend a trade show with Visit SLO CAL, please contact Kyla Boast, Sales Manager | ||||||
4 | Tour & Travel Mission Dates TBD Los Angeles *Partners: A Cost: $250 | VSC Meeting Planner FAM Date: TBA Cost:TBA | |||||||||||||
5 | TRADE SHOWS + MISSION PARTICIPATION | Go West Summit August 31- July 4 Portland, OR | National Travel Association Travel Exchange November 16-19 VIRTUAL | Go West Summit March 1-5 VIRTUAL | Kyla@SLOCAL.com | ||||||||||
6 | EARNED | DOMESTIC MEDIA PITCHES | Short Lead: Summer Getaway | Short Lead: National Yoga Month (September) | Short Lead: Girls Just Wanna Have Fun (Female-Focused Travel) | Short Lead: SLO CAL Haunts | Short Lead: Holidays in SLO CAL | Short Lead: SLO CAL Crafted | Short Lead: SLO (CAL) in Love | Short Lead: Last-Minute Spring Break Getaways | Short Lead: Biking Winery Tours (May is National Bike Month) | Short Lead: SLO CAL Cocktail Month (June) | Short Lead: 4th of July | If you have questions or would like to submit pitch story information (150 words + photos) contact Taylor Grantham Communications Manager& Film Commissions Liason Taylor@SLOCAL.com | |
7 | Long Lead: Fall Harvest | Long Lead: What’s New Fall/Winter 2019 | Long Lead: Culinary Adventures | Long Lead: Where to Go In 2020 | Long Lead: Winter Warm Up | Long Lead: Highway 1 Roadtrip | Long Lead: Family-Focused Spring Break | Long Lead: Responsible Wildflower Tourism | Long Lead: Celebrate Great Outdoors Month (June) | Long Lead: Central Coast Weddings & Honeymoons | Long Lead: Last-Minute Summer Getaways | Long Lead: Skip-Gen Grandcation Travel (National Grandparents Day is Sept 9) | |||
8 | UK-IRELAND MEDIA PITCHES | Outdoor Adventure | Exploring SLO CAL | Wine In SLO CAL | Wildlife Watching | What's New 2020 | Slow Movement Ahead Of The New Year | Culinary Scene | Annual Events For 2020 | Wellness/Mindfulness | Sustainable/Responsible Travel | SLO CAL's Communities | Multigenerational Travel | ||
9 | FAM TOURS | Media FAM October 24-28 | Winter Media FAM January 9-13 | UK Media FAM February 27 - March 2 | |||||||||||
10 | MEDIA EVENTS | Visit SLO CAL NYC Media Deskside Tour August 19-22 | Visit CA Canada Media Mission September 23-26 | Visit CA Media Bootcamp - Atlanta | IMM New York Media Event January 22-23 | UK Media Mission March 15-19 | Visit CA L.A. Media Reception April 28 | IPW Media Marketplace May 30-June 3 | |||||||
11 | PAID | ADVERTISING & MEDIA | Google DMO Partnership Cost Varies | For more information about Google DMO PArtnership and Advertising on SLOCAL.com, contact Ashley Mastako, Partner Engagement Manager | |||||||||||
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14 | SLOCAL.com Paid Listings & Advertising Cost Varies *Partners: D | ||||||||||||||
15 | Ashley@SLOCAL.com | ||||||||||||||
16 | OWNED | CONTENT STORIES PARTNERS: ALL | Summer Adventures & Events | Outdoor Adventures | SLO CAL Wine Month | Fall/Harvest Activities | Holidays | Holidays | Restaurant Month Deadline to Sign-up: November 15 | Spring Break Getaways & Deals | Wildflower Peeping | Bike Tourism | SLO CAL Crafted Cocktails & Spirits | Family Summer Vacation Ideas & Deals | To submit information for upcoming blog content or to participate in Storyteller trips, contact Eric Parker, Digital & Marketing Specialist . |
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18 | SLO CAL CRAFTED | Brewers & Breweries | Outdoor Gear & Accessories | Wine & Winemakers | Harvest Around SLO CAL | Artist Features | SLO CAL Crafted Gift Guide | Chef & Restaurant Features | Chocolatiers & Sweets | Farms & Agritourism | Tours | Spirits, Mixers and the People Who Make Them | Beach & Summer Accessories | Eric@SLOCAL.com | |
19 | SLO CAL STORYTELLERS PARTNERS: ALL | Excursion Trip | Excursion Trip | ||||||||||||
20 | EVENTS | TOURISM INDUSTRY | Destinations International Annual Conference July 23-25 St. Louis, MO | Marketing Workshop (Google My Business) September 11, 2020 Virtual | Trade/Sales Workshop October 29, 2020 Virtual | Destination Capitol Hill April 2020 Washington D.C. | CalTravel Advocacy Day May 13 & 14, 2020 Sacramento, CA | For more information about the industry facing events contact Ashley Mastako, Partner Engagement Manager | |||||||
21 | U.S. Travel ESTO August 17-20 Austin, TX | CalTravel Summit March 8-10 Los Angeles, CA | CA Tourism Month National Travel & Tourism Week May 5-11 | Ashley@SLOCAL.com | |||||||||||
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