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DANH MỤC SÁCH MỚI THÁNG 03-2023
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STTMã vạchNhan đềLink truy cập
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1085093Concepts in bioinformatics and genomics / Jamil Momand, Alison McCurdyhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=t:Concepts%20in%20bioinformatics%20and%20genom
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2085094Consumer behaviour / Leon G Schiffman; Joseph Wisenblithttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=t:Consumer%20behaviour&dmd_id=33397
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3085703Services marketing : integrating customer focus across the firm / Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremlerhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Services%20marketing%20:%20%20integrating%20customer%20focus%20across%20the%20firm%20/%20%20Valarie%20A%20Zeithaml;%20Mary%20Jo%20Bitner;%2
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4085704Managing human resources : productivity, quality of work life, profits / Wayne F Casciohttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Managing%20human%20resources%20:%20%20productivity,%20quality%20of%20work%20life,%20profits%20/%20%20Wayne%20F%20Cascio&dmd_id=37853
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5085705Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridharhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Marketing%20strategy%20:%20%20based%20on%20first%20principles%20and%20data%20analytics%20/%20%20Robert%20W.%20Palmatier,%20Shrihari%20Sridhar&dmd_id=40506
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6085706Fundamentals of risk management : understanding, evaluating and implementing effective risk management / Paul Hopkin; Clive Thompsonhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Fundamentals%20of%20risk%20management%20:%20%20understanding,%20evaluating%20and%20implementing%20effective%20risk%20management%20/%20%20Paul%20Hopkin;%20Clive%20Thompson&dmd_id=32402
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7085707Econometric analysis / William H Greenehttp://elib.ntt.edu.vn/Opac/ExpertSearch.aspx?mnuid=143&user_query=aw%3aEconometric+analysis+%2f++William+H+Greene
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8085708Business research methods / Christina Quinlan...[et al]http://elib.ntt.edu.vn/Opac/ExpertSearch.aspx?mnuid=143&user_query=aw%3aBusiness+research+methods+%2f++Christina+Quinlan...%5bet+al%5d
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9085709Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera (editor)http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=t:Applied%20social%20marketing%20and%20quality%20of%20life%20:%20%20case%20studies%20from%20an%20international%20perspective%20&dmd_id=40504
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10085710100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world / Martin Newman, Malcolm McDonaldhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=t:100%20practical%20ways%20to%20improve%20customer%20experience&dmd_id=40503
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11085711Creating customer loyalty : build lasting loyalty using customer experience management / Chris Daffyhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=t:Creating%20customer%20loyalty%20:%20%20build%20lasting%20loyalty%20using%20custome r%20experience%20management%20&dmd_id=40502
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12085712Disruptive branding : how to win in times of change / Jacob Benbunan, Gabor Schreier, Benjamin Knapphttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Disruptive%20branding%20:%20%20how%20to%20win%20in%20times%20of%20change&dmd_id=40501
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13085713Presentation skills for managers / Kerri Garbishttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Presentation%20skills%20for%20managers&dmd_id=32388
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14085714AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentschhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:AI%20in%20marketing,%20sales%20and%20service%20:%20%20how%20marketers%20without%20a%20data%20science%20degree%20can%20use%20AI,%20big%20data%20and%20bots&dmd_id=40500
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15085715Managing sustainable business : an executive education case and textbook / Gilbert G. Lenssen and N. Craig Smith editorshttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Managing%20sustainable%20business%20:%20%20an%20executive%20education%20case%20and%20textbook&dmd_id=21348
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16085716Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior / Michael Eugene Smithhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Inspiring%20green%20consumer%20choices%20:%20%20leverage%20neuroscience%20to%20reshape%20marketplace%20behavior&dmd_id=40498
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17085717How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwoodhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:How%20to%20write%20a%20marketing%20plan%20:%20%20define%20your%20strategy,%20plan%20effectively%20and%20reach%20your%20marketing%20goals&dmd_id=40497
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18085718Participation marketing : unleashing employees to participate and become brand storytellers / Michael Britohttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Participation%20marketing%20:%20%20unleashing%20employees%20to%20participate%20and%20become%20brand%20storytellers&dmd_id=40496
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19085719Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamouhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Games%20and%20gamification%20in%20market%20research%20:%20%20increasing%20consumer%20engagement%20in%20research%20for%20business%20success&dmd_id=40495
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20085720Green branding : basics, success factors and instruments for sustainable brand and innovation management / Oliver Carlo Errichiello, Arnd Zschieschehttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Green%20branding%20:%20%20basics,%20success%20factors%20and%20instruments%20for%20sustainable%20brand%20and%20innovation%20management&dmd_id=40494
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21085721Introduction to social media marketing : a guide for absolute beginners / Todd Kelsey, Brandon Lyon http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Introduction%20to%20social%20media%20marketing%20:%20%20a%20guide%20for%20absolute%20beginners&dmd_id=38894
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22085722Social customer relationship management : fundamentals, applications, technologies / Rainer Alt; Olaf Reinholdhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Social%20customer%20relationship%20management%20:%20%20fundamentals,%20applications,%20technologies&dmd_id=32506
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23085723Market research : the process, data, and methods using Stata / Erik Mooi; Marko Sarstedt; Irma Mooi-Recihttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Market%20research%20:%20%20the%20process,%20data,%20and%20methods%20using%20Stata&dmd_id=21383
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24085724Exploring public relations and management communication / Ralph Tench, Stephen Waddingtonhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Exploring%20public%20relations%20and%20management%20communication&dmd_id=40544
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25085725Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwickhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Digital%20marketing%20:%20%20strategy,%20implementation%20and%20practice&dmd_id=40541
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26085726Consumer behavior : building marketing strategy / David L Mothersbaugh; Del I Hawkins; Susan Bardi Kleiserhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Consumer%20behavior%20:%20%20building%20marketing%20strategy&dmd_id=33394
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27085727ABC's of relationship selling through service / Charles M. Futrell, Raj Agnihotri, Michael T. Krush, http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:ABC%27s%20of%20relationshi
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28085728Selling : building partnerships / Stephen B Castleberry; John F Tannerhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Selling%20:%20%20building%20partnerships&dmd_id=32410
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29085729Marketing : an introduction / Gary Armstrong; Philip Kotlerhttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Marketing%20:%20%20an%20introduction&dmd_id=33779
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30085730Consumer behavior / Leon G Schiffman; Joseph Wisenblithttp://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:Consumer%20behavior&dmd_id=17145
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31085731Value-added selling : how to sell more profitably, confidently, and professionally by competing on value, not price / Thomas P Reilly; Paul Reilly, (Sales training consultant)http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?mnuid=143&user_query=aw:how%20to%20sell%20more%20profitably,%20confidently,%20and%20professionally%20by%20competing%20on%20value,%20not%20price&dmd_id=32416
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