Social Media Competitive Analysis Worksheet
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Competitive Set: Brand ABrand BBrand CBrand DBrand E
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Website Address
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Twitter Presence
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> Voice
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> Followers
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> Following
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> Avg Interactions/Tweet
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> Engagement/Follower Ratio
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> Avg Monthly Growth
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> Content Type
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Facebook Presence
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> Voice
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> Fans
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> Talking About This
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> Avg Interactions/Post
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> Engagement/Fans Ratio
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> Avg Monthly Growth
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> Content Type
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Instagram Presence
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> Photos
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> Followers
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> Following
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> Avg Likes/ Photo
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> Engagement/Follower Ratio
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Tumblr Presence
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> Posts
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> Followers
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> Following
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> Avg Engagement/ Post
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> Engagement/ Follower Ratio
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Pinterest Presence
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> Followers
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> Following
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> Pin Boards
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> Pins
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> Likes
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YouTube Presence
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> Subscribers
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> Video Views
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Google+ Presence
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> # of Circles
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> Content Type
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Website
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> FASS Buttons
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> Blog
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> Authorship
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> Social Rich Snippets
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Paid Media Presence
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> Sponsored Ads
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> Contests, Promos, Giveaways
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