ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAE
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< Team Name >
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<Team members>
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<In support of this higher OKR or strategic theme>
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ObjectiveDate TargetKey ResultProgress (current expectation)Delta from last weekNotesRelated activities, work, hypotheses
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Become the primary destination for online grocery shopping and delivery in SpainDec 31, 202125% of all online grocery shopping flows through our site14.7% (13.0%)1.025Last updated Nov 4, 2021. Shipping new lower prices widget at the end of the week. "Customers also bought" widget launching Dec 1, 2021
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33% of new customer acquisition comes through word of mouth referral9.2% (15.8%)-0.25%
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12% increase in average order value5.6% (6.4)0.06
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65% of customers buying at least once a week34% (29%)0.98
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Become the primary destination for online grocery shopping and delivery in SpainDec 31, 202125% of all online grocery shopping flows through our site14.7% (13.0%)1.025Last updated Nov 4, 2021. Shipping new lower prices widget at the end of the week. "Customers also bought" widget launching Dec 1, 2021
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33% of new customer acquisition comes through word of mouth referral9.2% (15.8%)-0.25%
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12% increase in average order value5.6% (6.4)0.06
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65% of customers buying at least once a week34% (29%)0.98
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