ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
CHECKLIST - BOOK PUBLICATION
2
3
NOTES:
4
Whilst you are writing your book, and beginning your jouney into becoming a full-time author, it's good to continue to hone your craft and to set reasonable expectations.
5
As with any new business venture, you may wish to have a full or a part time job so that you have cashflow ready to promote your writing sideline until it becomes commerically viable.
6
7
Checklist : 2 years to 2 months Before Book Launch
8
○ Create a clean website, to include author bio, a newsletter and put all your social media profiles at top right hand side of page.
9
○ Create social media profiles on Instagram, Facebook, 1 - 3 other social media profiles, Bookbub and GoodReads
10
○ Post to social media profiles to gain followers using hashtags, and like and comment on other people's profiles
11
○ Add a Linktr.ee link to your Instagram page listing all website, social media links
12
○ Aim for a minimum of 10K followers on Instagram
13
14
Checklist : 6 months Before Book Launch
15
○ Treat book publishing as a business - learn business finance, marketing and sales methods
16
○ Do business related startup activities such as incorporating, etc
17
○ Plan business strategy, goals, KPIs, and pricing points
18
19
Checklist : 2 months Before Book Launch
20
○ Create media such as a book trailer, book interview and Press Release Kit
21
22
Checklist : 6 weeks Before Book Launch
23
○ Finalize the e-Book copy.
24
○ Send advance copies to “Beta readers”.
25
○ Prepare blogs/articles about the new book.
26
○ Prepare interview Q&As.
27
28
Checklist : 4 to 5 weeks Before Book Launch
29
○ Buy advertisements and schedule during launch week.
30
○ Final check on the printed books and giveaways.
31
○ Contact 10 bloggers with interest in reading/publishing book promotion on their blog & a mailing list of people to promote your book to
32
○ Send interview Q&As and schedule live interview on launch week.
33
○ Create and schedule 20 social media updates regarding your new book.
34
35
Checklist : 2 Weeks Before Book Launch
36
○ Contact 10 bloggers with interest in reading/publishing book promotion on their blog & a mailing list of people to promote your book to
37
○ Send interview Q&As and schedule live interview on launch week.
38
○ Schedule print version book giveaway(s).
39
○ Prepare your own website blog posts and mailing list mentions
40
○ Buy advertisements for “free promo” and schedule during launch week.
41
42
Checklist : 1 Week Before Book Launch
43
○ Review marketing/launch plan
44
○ Review guest post publish dates (mark them on calendar)
45
○ Review/confirm interview appointments/posts
46
○ Send “launch week” email to mailing list
47
○ Create tracking/sales spreadsheet
48
49
Checklist : Launch Week!
50
○ Personal email to friends and family (let them know book is ready to buy!)
51
○ Send email updates to the mailing list (launch announcement)
52
○ Schedule follow-up update to mailing list for end-of-week (“Hurry! Sale ends this week…”)
53
○ Respond to comments and discussion on blog tour posts
54
○ Interviews
55
○ Send updates to beta readers (“Now’s the time to post your review!”)
56
○ Begin Facebook posts to “word of mouth” audience
57
58
Checklist: 1-2 Weeks After Book Launch
59
○ Acquire 100 good reviews on Amazon
60
○ Review first-week sales; alter/redo advertisements,
61
○ Respond to blog tour and interview comments
62
○ Send final follow-up email to beta readers (beginning of 2nd week)
63
○ Solicit requests for in-person appearances (use reviews as social proof)
64
65
Checklist : 3-4 Weeks After Book Launch
66
○ First “free promo” on Amazon (5-day)
67
○ Run “free promo” ads
68
○ Twitter, Facebook, social media mentions of free promo
69
○ Final giveaway of swag/hard copy book
70
○ Invite your fans to a Facebook Group where you can continue to sell your existing and future books to them
71
72
For help with your book marketing or other business ventures, please contact us at www.snapdynamic.net
73
www.snapdynamic.net
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100