Social Media Messaging Disaster Specific
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Instructions for using the messages in Hootsuite
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1In column A, set your Date and time for hootsuite either (DD/MM/YYYY 24Hr time) or (MM/DD/YYYY 24hr time)
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2In column B set your message
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3In column C, set a temporary column to calculate the character count. You will delete this column before upload. Use the formula =LEN(B1) to count
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4In column D, add your hyperlinks, if any. Use a URL shortener like bit.ly or other to shorten the links.
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5Before upload ensure the tag(s) you will be using and make sure they are properly referenced in each of your messages.
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6If also posting to Facebook, copy and paste everything, deleting column C, to another worksheet. On this worksheet do a find replace to remove all of the hashtag references. If you've shortened anything that doesn't make sense without a hashtag, go ahead and expand the description here.
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7To upload to Hootsuite, make sure you've removed column C and your weblink column is the new column C. Make sure the page you want to upload is the first tab - hootsuite will only upload the first tab. I start with twitter, then switch to Facebook. Save your file as a CSV (comma separated value)
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8Select your accounts and upload each worksheet. Save the worksheet with a new name as a record of what you've uploaded.
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9Do not assume all messages apply to your organization or timing during an incident. Review twice, send once.
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Read each message to make sure it appropriately suits your agency. Ensure that you change web addresses as appropriate and include the relevant hashtags without exceeding 140 characters.
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Send suggestions for other categories and messaging to @maryjofly or email mjflynn001@gmail.com
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Use the form below to add your messages. I'll incorporate them into the master list.
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