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Feature NameDescriptionResearch supporting it
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P1: Must-HaveAccount CreationUser registration, sign in, and account page so the user can access all their relevant and specific data such as previous purchases.Secondary research, competitor analysis: tool for generating a user base and loyalty
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User Registration and LoginEnables users to create accounts, securely log in, and manage personal profiles for a personalized experience.Secondary research and competitor analysis (GigSalad, Bark.com, WeddingWire, Peerspace) show that a secure and frictionless registration process is essential for building trust and a loyal user base.
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Booking & Payment SystemA streamlined, integrated booking process with secure payment gateways for hassle-free transactions.Analysis of competitors like WeddingWire and Peerspace indicates that advanced filtering greatly improves user engagement and conversion rates by helping users find relevant events faster.
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Event Listings & DetailsDisplays comprehensive event information including venue details, timings, and user reviews to aid decision-making.Secondary research and competitor analysis show that detailed event information—similar to what is offered on WeddingWire and Peerspace—builds credibility and assists users in making informed choices, boosting overall platform loyalty.
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Responsive DesignEnsures the platform works seamlessly across desktops and tablets.Market data from competitors such as GigSalad and Bark.com reveals that a mobile-friendly, responsive design is crucial in today’s environment, where a significant portion of users access services via mobile devices.
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P2: Nice to have
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Personalized RecommendationsUses user behavior data to suggest events that match individual interests, thereby enhancing discovery and engagement.Competitor analysis (WeddingWire, Peerspace) and secondary research suggest that personalization can lead to higher engagement and repeat usage by making the platform more relevant to individual users.
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User Reviews & RatingsAllows users to leave and view feedback on events, fostering a community of trust and informed decision-makingResearch indicates that features like reviews and ratings, as seen on platforms like GigSalad and Bark.com, positively impact user trust and help generate loyalty by guiding user decisions through authentic feedback.
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Social SharingEnables users to share events easily on social media, thereby expanding reach and generating organic traffic.Analysis of competitor features on WeddingWire shows that social sharing mechanisms can boost user acquisition and help in building a vibrant community through organic word-of-mouth marketing.
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Event Organizer DashboardProvides a management portal for event organizers to track bookings, manage listings, and analyze performance, thereby streamlining their operational tasks.Competitor insights from GigSalad and Peerspace reveal that offering dedicated tools for organizers not only attracts high-quality partners but also encourages long-term loyalty through effective management of their events.
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P3: Surprising and delightful
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Virtual Event ToursOffers 360° virtual tours of venues to help users visualize spaces and make more informed decisions.Emerging trends in immersive technology and competitor analysis suggest that virtual tours can significantly enhance user engagement and differentiate the platform, as users are increasingly looking for interactive, high-tech experiences.
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Gamification ElementsIntroduces badges, rewards, and progress indicators to incentivize user engagement and repeat bookings.Secondary research and competitor trends indicate that gamification can boost retention rates by up to 25%—a strategy observed on similar platforms (e.g., WeddingWire’s engagement features) that delight users and foster loyalty.
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Real-Time Event UpdatesProvides push notifications and live updates regarding event changes, promotions, or cancellations to keep users informed.Competitor analysis and industry research confirm that real-time notifications (as seen on platforms like Peerspace) help keep users engaged, reduce uncertainty, and drive timely actions, all of which contribute to a superior user experience and greater trust.
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P4: Can come later
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Multi-Language SupportOffers the platform in multiple languages to cater to a broader, international audience.Secondary research and competitor analysis (WeddingWire, Peerspace) suggest that localization not only increases the potential user base but also enhances user loyalty in diverse markets, paving the way for global expansion.
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Advanced Analytics for UsersProvides users with insights into their event planning behavior, trends, and preferences, thereby enabling more informed decisions.While not an immediate priority, competitor research indicates that offering personal analytics can create additional value for users, enhancing engagement and retention over time by promoting self-awareness and informed planning.
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Third-Party Calendar IntegrationAllows users to sync events directly with external calendars (e.g., Google Calendar, Outlook) to streamline their scheduling process.Insights from competitor platforms, such as GigSalad and WeddingWire, reveal that integrating calendar tools can significantly improve the planning experience, contributing to user satisfaction and long-term loyalty by making event management more convenient.
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