Unit economics

	B	C	D	E	F	G	H	I	K	L	M
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2			January	February	March	April	May	June	Month to month growth rate		20%
3	MAU		2,000	2,400	2,880	3,456	4,147	4,977	Content team cost		$1,000.00
4	Leads	pessimistic	10	12	14	17	21	25	CR installs	pessimistic	0.50%
5		realistic	15	18	22	26	31	37		realistic	0.75%
6		optimistic	20	24	29	35	41	50		optimistic	1.00%
7	Clients	pessimistic	3	3	4	4	5	6	CR sales	pessimistic	25%
8		realistic	5	5	6	8	9	11		realistic	30%
9		optimistic	7	8	10	12	15	17		optimistic	35%
10	CPI	pessimistic	$100.00	$83.33	$69.44	$57.87	$48.23	$40.19
11		realistic	$66.67	$55.56	$46.30	$38.58	$32.15	$26.79
12		optimistic	$50.00	$41.67	$34.72	$28.94	$24.11	$20.09
13	CAC	pessimistic	$400.00	$333.33	$277.78	$231.48	$192.90	$160.75
14		realistic	$222.22	$185.19	$154.32	$128.60	$107.17	$89.31
15		optimistic	$142.86	$119.05	$99.21	$82.67	$68.89	$57.41
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17	Total CPI	pessimistic	$60.42		Total CAC	pessimistic	$241.69
18		realistic	$40.28			realistic	$134.27
19		optimistic	$30.21			optimistic	$86.32
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23	Узнать подробнее о том, как пользоваться таблицами, можно в статье-симуляторе про подготовку маркетинга к запуску
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