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1 | Brand | Action | Link | |||||||||||||||||||||||
2 | MID MARCH | |||||||||||||||||||||||||
3 | DISH NETWORK | Free sling TV | https://techcrunch.com/2020/03/18/sling-tv-rolls-out-free-streaming-to-u-s-consumers-stuck-at-home/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADV1dJTYawuqTdCr0KZaAc36CX8i37d980q8OTI6cLa_d6XVsxCnhpVgo_fDAYBEHTLialoPeupBo_n1hvr6WKz65RO_vYLwA5jRLk9v3ZYTh-NZtBhvsAe3RYMuEyq1MXnwSdtkRTrKh16_c7TJx9xdW9PGnRT8IEMmQ7JCPI84 | |||||||||||||||||||||||
4 | POPSUGAR | Free fitness app | https://www.popsugar.com/fitness/active-by-popsugar-launches-free-workouts-amid-coronavirus-47311907 | |||||||||||||||||||||||
5 | ONE MEDICAL | Amping up online offering | https://www.onemedical.com/blog/live-well/what-you-should-know-about-coronavirus | |||||||||||||||||||||||
6 | STARBUCKS | Supporting COVID-19 relief fund | https://stories.starbucks.com/press/2020/what-customers-need-to-know-about-starbucks-response-to-covid-19/ | |||||||||||||||||||||||
7 | &PIZZA | Free pizza for medical workers | https://www.fox5dc.com/news/pizza-moving-mobile-kitchens-to-feed-gw-university-hospital-workers | |||||||||||||||||||||||
8 | JAMESON | Pledged $500,000 to the Bartender's Guild & will match donations through March | https://twitter.com/jameson_us/status/1239210244045262851 | |||||||||||||||||||||||
9 | WIRELESS CARRIERS | Waiving fees, offering free services | https://www.whistleout.com/CellPhones/News/wireless-carriers-offer-unlimited-data-plus-hotspot-during-coronavirus-outbreak | |||||||||||||||||||||||
10 | Offered $100 million in grants for small businesses | https://www.cnbc.com/2020/03/17/facebook-announces-program-for-small-businesses-impacted-by-covid-19.html | ||||||||||||||||||||||||
11 | CHIPOTLE | Virtual lunch parties with celebs with giveaways | https://www.thrillist.com/news/nation/chipotle-together-lunch-parties-zoom | |||||||||||||||||||||||
12 | PORNHUB | Free premium content for Italians on lockdown | https://www.dazeddigital.com/life-culture/article/48344/1/pornhub-is-giving-free-premium-content-to-italians-on-coronavirus-lockdown?fbclid=IwAR0Q8w1m9Ga_tncfgFL7sIJwFam2ov7WEFBmTvFqjKAd-esjDj8oF0OtiQ0 | |||||||||||||||||||||||
13 | LOUIS VITTON | Using factories to make santizer | https://www.bbc.com/news/business-51868756 | |||||||||||||||||||||||
14 | BURGER KING | Giving away 2 kids meals with every takeout adult meal | https://www.bloomberg.com/news/articles/2020-03-17/burger-king-to-give-away-kid-s-meals-in-u-s-amid-viral-crisis | |||||||||||||||||||||||
15 | DUNKIN' | Reward loyalty members who order on-the-go 100 points | https://news.dunkindonuts.com/blog/dunkin-dd-perks-order-ahead-reward | |||||||||||||||||||||||
16 | ABSOLUT | Using distillery to make sanitizer | https://www.foodandwine.com/news/absolut-vodka-making-hand-sanitizer-coronavirus | |||||||||||||||||||||||
17 | DISTILERRIES | Around the globe are using their facilities to make hand santizier | https://www.foodandwine.com/news/distilleries-make-hand-sanitizer-alcohol | |||||||||||||||||||||||
18 | DISNEY | Releases Frozen 2 early on Disney + | https://www.vulture.com/2020/03/disney-frozen-2-release-date-early-disney-plus.html | |||||||||||||||||||||||
19 | NEW YORK TIMES | Free access to COVID-19 related news | https://www.nytimes.com/news-event/coronavirus | |||||||||||||||||||||||
20 | ZOOM | Giving K-12 schools free zoom | https://www.forbes.com/sites/alexkonrad/2020/03/13/zoom-video-coronavirus-eric-yuan-schools/#44b95d0c4e71 | |||||||||||||||||||||||
21 | ADOBE | Free creative suite access for students | https://mymodernmet.com/adobe-covid-19-distance-learning-free/ | |||||||||||||||||||||||
22 | CHOBANI | Donated lunches to children affected by school closings in NY | https://www.linkedin.com/posts/chobani_new-york-is-a-place-we-call-home-so-when-activity-6645757594466074624-DpG1/ | |||||||||||||||||||||||
23 | TEN PERCENT HAPPIER | Created a free guide for mental wellbeing during this time and free access to their app for healthcare workers | https://www.tenpercent.com/coronavirussanityguide | |||||||||||||||||||||||
24 | U-HAUL | Offered free 30-day storage to college students forced to move home | https://www.uhaul.com/Articles/About/20625/College-Students-U-Haul-Offers-30-Days-Free-Self-Storage-amid-Coronavirus-Outbreak/ | |||||||||||||||||||||||
25 | UBER EATS | Free delivery to help out restaurants and encourage ordering takeout | https://twitter.com/UberEats/status/1239690087354363904 | |||||||||||||||||||||||
26 | SWEETGREEN | Free salad for hospital workers | https://twitter.com/sweetgreen/status/1239657618450173952 | |||||||||||||||||||||||
27 | SHEDD AQUARIUM | Streaming videos of penguins exploring aquarium | https://twitter.com/shedd_aquarium | |||||||||||||||||||||||
28 | HEADSPACE | Free subscription to healthcare workers | https://techcrunch.com/2020/03/18/meditation-apps-offer-free-mindfulness-as-social-distancing-takes-a-toll/ | |||||||||||||||||||||||
29 | TIKTOK | Donates $3M to After School All-stars which is helping feed children who no longer are receiving school lunches | https://techcrunch.com/2020/03/19/tiktok-donates-3-million-to-arnold-schwarzeneggers-charity-feeding-kids-affected-by-school-closures/ | |||||||||||||||||||||||
30 | NEXTDOOR | Launches "Help Maps" for neighbors in need | https://techcrunch.com/2020/03/19/nextdoor-adds-help-maps-and-groups-to-connect-neighbors-during-the-coronavirus-outbreak/ | |||||||||||||||||||||||
31 | AMAZON | Donates $1M to 4 D.C. foundations and $5M to Seattle-based foundation | https://techcrunch.com/2020/03/19/nextdoor-adds-help-maps-and-groups-to-connect-neighbors-during-the-coronavirus-outbreak/ | |||||||||||||||||||||||
32 | Partnering ith UNICEF to deliver a hotline, and giving a $1M grant to fact check news being shared on the platform | https://techcrunch.com/2020/03/18/whatsapp-unveils-1m-grant-and-info-hub-to-fight-coronavirus-rumors/ | ||||||||||||||||||||||||
33 | SNAPCHAT | Launches "Here for You" feature in conjunction with a variety of health partners to help with users' mental health and safety during this time | https://www.theverge.com/2020/3/19/21187176/snap-mental-health-coronavirus-anxiety-stress | |||||||||||||||||||||||
34 | NIKE | Donates $15M to food banks and relief funds | https://www.bizjournals.com/portland/news/2020/03/18/nike-phil-knight-philanthropic-response-coronaviru.html | |||||||||||||||||||||||
35 | UNDER ARMOUR | Pledges $2M to Feeding America | https://www.bizjournals.com/baltimore/news/2020/03/19/under-armour-pledges-up-to-2-for-coronavirus.html | |||||||||||||||||||||||
36 | ANHEUSER BUSCH | Beer maker makes Hand Sanitizer | https://nypost.com/2020/03/22/anheuser-busch-and-artisanal-new-york-distilleries-making-hand-sanitizer-during-coronavirus-crisis/ | |||||||||||||||||||||||
37 | BUD LIGHT | Sponsored a virtual concert / encouraged Donations to the Red Cross | https://twitter.com/OneRepublic/status/1241818259508224000 | |||||||||||||||||||||||
38 | TITO's | Tito's Vodka says it will also produce 24 tons of hand sanitizer. | https://abc7ny.com/6041384/ | |||||||||||||||||||||||
39 | HANES | Making masks for health care professionals treating coronavirus | https://abcnews.go.com/Health/hanes-start-making-masks-health-care-professionals-treating/story?id=69729931 | |||||||||||||||||||||||
40 | POPEYES | Giving its Netflix username and password to fans | https://www.thedrum.com/creative-works/project/gut-agency-popeyes-fried-chicken-and-chill | |||||||||||||||||||||||
41 | ZARA | Making masks | https://www.today.com/style/hanes-zara-start-producing-masks-other-supplies-first-responders-t176595 | |||||||||||||||||||||||
42 | WEST ELM, BEHR, INFATUATION | Free zoom backgrounds | https://www.adweek.com/creativity/brands-are-creating-zoom-backgrounds-to-class-up-your-quarantine/ | |||||||||||||||||||||||
43 | UNILEVER | Pledges $108 million, half going to the COVID Action Platform of the World Economic Forum. | https://www.linkedin.com/pulse/protecting-lives-livelihoods-our-stakeholders-alan-jope/?trackingId=%2BKkRc33NIwyx%2BMXtS6ecdw%3D%3D | |||||||||||||||||||||||
44 | MULTIPLE HOTELS (Marriott, Hilton and Red Roof Inn) | Create a "Hotels for Hope" initiative to house health care workers and other first responders. | https://www.kvue.com/article/news/health/coronavirus/coronavirus-hotels-offering-rooms-hospitals-hotels-for-hope/269-c586c32b-72f5-47e9-b11a-f0df6cd38126 | |||||||||||||||||||||||
45 | AVIATION GIN | $15,000 donation to the #tipyourbartenders effort | https://www.instagram.com/p/B-HuWg2JoF0/ | |||||||||||||||||||||||
46 | DANONE | Donates $1.5 to food banks | https://westfaironline.com/122597/danone-north-america-donates-to-help-feed-those-in-need-during-covid-19-crisis/ | |||||||||||||||||||||||
47 | SERTA SIMMONS | Donates 10,000 mattresses to NY hospitals | https://www.prnewswire.com/news-releases/serta-simmons-bedding-to-donate-10-000-mattresses-to-new-york-hospitals-301029832.html | |||||||||||||||||||||||
48 | CROCS | Donating a pair of shoes to health care workers. | https://www.cnn.com/2020/03/26/business/crocs-donation-coronavirus/index.html | |||||||||||||||||||||||
49 | JANSPORTS | Donate 10,000 packs of food to the World Central Kitchen | https://brandingforum.org/featured/jansport-unpack-that-challenge-campaign/ | |||||||||||||||||||||||
50 | QUICKBOOKS | Creates a Small Business Relief Initiative along with GoFundMe & will seed up to $1M | https://quickbooks.intuit.com/smallbusinesshelp/ | |||||||||||||||||||||||
51 | FORD, 3M, GE | Join forces to make respirators and other key supplies | https://twitter.com/Ford/status/1242413383237935104?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1242413383237935104&ref_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fregularly-updated-list-tracking-marketers-response-coronavirus%2F2244251 | |||||||||||||||||||||||
52 | MICHELOB ULTRA | Indoor Open: Post a trick shot video to support COVID-19 relief efforts. MU will donate $1 per hashtag usage up to $500,000 | https://twitter.com/MichelobULTRA/status/1241138557479198721 | |||||||||||||||||||||||
53 | MILLER LITE | In a social post, the brand is supporting USBG National charity foundation. They've donated $1,000,000 and have asked people to click to donate | https://nypost.com/2020/03/26/miller-lite-donating-1-million-to-unemployed-bartenders-amid-coronavirus-outbreak/ | |||||||||||||||||||||||
54 | QUICKBOOKS | Direct consumers to donate to a new Small Business Relief Fund | https://quickbooks.intuit.com/smallbusinesshelp/ | |||||||||||||||||||||||
55 | APPLE | donates 10 million masks | https://techcrunch.com/2020/03/25/apple-will-donate-10m-face-masks-to-healthcare-workers/ | |||||||||||||||||||||||
56 | P&G | Making protective masks and 45,000 liters of hand sanitizer weekly to donate to health workers with a donation totaling $15 million. | https://www.bizjournals.com/cincinnati/news/2020/03/26/p-g-making-hand-sanitizer-face-masks-in-response.html | |||||||||||||||||||||||
57 | Google promises $800 million in aid to small and medium-size businesses, including $340 million in free ad space. | https://blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19 | ||||||||||||||||||||||||
58 | NEIMAN MARCUS + JO ANN FABRICS | Neiman Marcus and Jo-Ann Fabrics are teaming up to make masks, gowns and other personal protective equipment for medical industry | https://www.cnbc.com/2020/03/26/coronavirus-retailers-make-masksgowns-for-healthcare-workers.html | |||||||||||||||||||||||
59 | APPLE | Launches its own screening website | https://techcrunch.com/2020/03/27/apple-launches-covid-19-screening-website/ | |||||||||||||||||||||||
60 | AIRBNB | To house healthcare workers | https://techcrunch.com/2020/03/26/airbnb-to-provide-free-or-subsidized-housing-for-100000-covid-19-healthcare-workers/ | |||||||||||||||||||||||
61 | SPOTIFY | Adds fundraising feature & news hub | https://techcrunch.com/2020/03/25/spotify-adds-fundraising-features-and-a-covid-19-news-hub-to-address-the-health-crisis/ | |||||||||||||||||||||||
62 | Donates $1M to support journalism | https://techcrunch.com/2020/03/24/twitter-is-donating-1m-across-two-foundations-to-support-journalism-during-the-coronavirus-pandemic/ | ||||||||||||||||||||||||
63 | NETFLIX | Creates $100M relief fund for production crews | https://techcrunch.com/2020/03/20/netflix-100-million-fund/ | |||||||||||||||||||||||
64 | KFC | Donated $400,000 to provide pre-packed "Blessings Bags" filled with food for school children to keep them from going hungry during coronavirus pandemic | https://www.prnewswire.com/news-releases/kfc-partners-with-blessings-in-a-backpack-to-prevent-child-hunger-during-school-closures-301027347.html | |||||||||||||||||||||||
65 | APRIL | |||||||||||||||||||||||||
66 | KRAFT HEINZ | To donate $12M to counter COVID-19 effects on communities | https://www.wpxi.com/news/business/kraft-heinz-donate-12m-counter-covid-19-effects-communities/GQMIQPBDURDA3NWA5UWZZJPHSY/ | |||||||||||||||||||||||
67 | LVMH | Converts Perfume Production to Hand Sanitizer | https://www.barrons.com/articles/lvmh-converts-perfume-production-to-hand-sanitizer-01584380869 | |||||||||||||||||||||||
68 | FRESHLY & NESTLE | Freshly and Nestlé partner to donate $500,000 to Meals on Wheels America, supporting their vital work to help vulnerable seniors amid COVID-19 | https://www.prnewswire.com/news-releases/freshly-and-nestle-partner-to-donate-500-000-to-meals-on-wheels-america-supporting-their-vital-work-to-help-vulnerable-seniors-amid-covid-19--301027327.html | |||||||||||||||||||||||
69 | ALLBIRDS | Offering free pairs of shoes to NHS workers on the frontline | https://www.theindustry.fashion/allbirds-offers-front-line-nhs-workers-free-pair-of-shoes/ | |||||||||||||||||||||||
70 | BODYSHOP UK | dropping off care packages to local hospitals for NHS workers | https://www.thebodyshop.com/en-gb/help/company-information/coronavirus-update | |||||||||||||||||||||||
71 | AUDIBLE | offering free streams of children's stories across six languages to kids | https://q13fox.com/2020/03/24/audible-is-now-offering-free-audiobooks-for-kids-stuck-at-home/ | |||||||||||||||||||||||
72 | MERIT | Credentials verification software company Merit is helping states verify the licenses of medical professions so they can work across state lines | https://www.merits.com/blog?source=---------2------------------ | |||||||||||||||||||||||
73 | ESTEE LAUDER | $2 million grant to Doctors Without Borders to support their work around the world and response to coronavirus in highly impacted countries. | https://www.elcompanies.com/en/news-and-media/newsroom/company-features/2020/covid-19-efforts | |||||||||||||||||||||||
74 | MYPILLOW | producing cotton face masks | https://www.foxnews.com/media/mypillow-making-masks-amid-covid-pandemic | |||||||||||||||||||||||
75 | STELLA ARTOIS | pledges to pay for the wedding of a couple who gets engaged during the social distancing era. | https://www.stellaartois.com/en_us/wedding-contest.html | |||||||||||||||||||||||
76 | CHIPOTLE | giving away up to 100,000 burritos to employees at healthcare facilities who register by April 2 to receive a box of 25 burritos. | https://newsroom.chipotle.com/2020-04-01-Chipotle-Thanks-Healthcare-Heroes-And-Gives-Guests-Extended-Free-Delivery-Through-April-And-Queso-Blanco-On-National-Burrito-Day | |||||||||||||||||||||||
77 | AB-INBEV | Diverts sports & entertainment ad spend to American Red Cross | https://adage.com/article/cmo-strategy/ab-inbev-diverts-sports-and-entertainment-spending-coronavirus-aid-releases-one-team-ad/2246381?utm_source=ad-age-news-alerts&utm_medium=email&utm_campaign=20200325&utm_content=hero-headline | |||||||||||||||||||||||
78 | EXCO | Zoom backgrounds | https://ex.co/blog/hide-the-mess-on-point-backgrounds-for-zoom/ | |||||||||||||||||||||||
79 | MINT MOBILE | Ryan Reynolds Left Voicemails for Mint Mobile Subscribers announcing a new Unlimited Data For All plan to help folks out during the coronavirus pandemic. | https://www.adweek.com/brand-marketing/ryan-reynolds-left-voicemails-for-all-mint-mobile-subscribers/ | |||||||||||||||||||||||
80 | TEEN VOGUE | To host a virtual prom for students staying home | https://www.adweek.com/digital/meet-me-under-the-stars-online-teen-vogue-creates-virtual-prom-for-students-staying-home/ | |||||||||||||||||||||||
81 | SXSW & AMAZON | Offers film festival lineup for free on Amazon Prime | https://www.adweek.com/tv-video/sxsws-2020-film-lineup-comes-to-amazon-prime-video-for-free/ | |||||||||||||||||||||||
82 | HBO | To make 500 hours of programming free | https://techcrunch.com/2020/04/02/hbo-makes-some-top-shows-movies-and-documentaries-free-to-stream-on-hbo-now-and-hbo-go/ | |||||||||||||||||||||||
83 | Makes recruiting tools free for "essential" job listings | https://techcrunch.com/2020/04/01/linkedins-making-its-job-listing-tools-free-to-those-recruiting-to-fight-the-coronavirus-pandemic/ | ||||||||||||||||||||||||
84 | TACO BELL | giving away free 'Doritos Locos' tacos to promote COVID-19 safety across America | https://www.fox2detroit.com/news/taco-bell-giving-away-free-doritos-locos-tacos-to-promote-covid-19-safety-across-america | |||||||||||||||||||||||
85 | EBay | offers free services for small businesses eyeing ecommerce | https://martechseries.com/mobile/mobile-marketing/e-commerce-and-mobile-commerce/ebay-launches-running-immediately-bring-small-businesses-online/ | |||||||||||||||||||||||
86 | THE KNOT WORLDWIDE | helping its advertisers—vendors like caterers, flower companies and apparel brands— with financial assistance. | https://www.campaignlive.com/article/movers-shakers-mill-kerry-hill-fcb/1679046 | |||||||||||||||||||||||
87 | IBM, AMAZON, GOOGLE, MICROSOFT | partner with White House to provide compute resources for COVID-19 research | https://techcrunch.com/2020/03/22/ibm-amazon-google-and-microsoft-partner-with-white-house-to-provide-compute-resources-for-covid-19-research/ | |||||||||||||||||||||||
88 | prioritizes blue-check verifications to confirm experts on COVID-19 and the novel coronavirus | https://techcrunch.com/2020/03/21/twitter-prioritizes-blue-check-verifications-to-confirm-experts-on-covid-19-and-the-novel-coronavirus/ | ||||||||||||||||||||||||
89 | Updated its safety policy to prohibit tweets that “could place people at a higher risk of transmitting COVID-19. | https://techcrunch.com/2020/03/18/twitter-coronavirus-covid-19-misinformation-policy/ | ||||||||||||||||||||||||
90 | FACEBOOK, REDDIT, GOOGLE, LINKEDIN, MICROSOFT, TWITTER, YOUTUBE | Jointly combating fraud and misinformation about Corona virus | https://techcrunch.com/2020/03/16/facebook-reddit-google-linkedin-microsoft-twitter-and-youtube-issue-joint-statement-on-misinformation/ | |||||||||||||||||||||||
91 | UBER EATS | Launches in-app donation & pledges to match up to $3M (in addition to their own $2M donation) towards the Restaurant Employee Relief Fund | https://www.theverge.com/2020/4/3/21206197/uber-eats-app-donation-restaurant-coronavirus | |||||||||||||||||||||||
92 | CHRISTIAN SIRIANO & ZIPLOC | Makes & Sends Thousands of Protective Masks to Healthcare Workers with Help from Ziploc | https://www.purewow.com/news/christian-siriano-masks-ziploc | |||||||||||||||||||||||
93 | FANATICS | making masks and gowns | https://www.si.com/mlb/yankees/news/yankees-uniform-coronavirus-protective-gear-fanatics | |||||||||||||||||||||||
94 | EDDIE BAUER | Shifting portions of its production capacity to make N95 and surgical masks to help meet the high demand for personal protective equipment. | https://unofficialnetworks.com/2020/03/27/eddie-bauer-shifting-production-to-medical-masks/ | |||||||||||||||||||||||
95 | RALPH LAUREN | Producing 250,000 masks and 25,000 isolation gowns to aid in the fight against COVID-19 | https://www.newsweek.com/ralph-lauren-fashion-brands-gowns-masks-coronavirus-pandemic-1494623 | |||||||||||||||||||||||
96 | NORDSTROM | TO create masks that will be used and distributed by Providence Health in Seattle. | https://www.kiro7.com/news/local/nordstrom-partners-with-local-furniture-store-produce-face-masks-healthcare-workers/I5OFWVIQGFA3ROUVXLTMERNKEI/ | |||||||||||||||||||||||
97 | NEW BALANCE | Producing masks | https://www.businessinsider.com/new-balance-factory-makes-masks-from-laces-other-sneaker-materials-2020-4 | |||||||||||||||||||||||
98 | BRANDON MAXWELL | Manufacturing personal protective equipments | https://wwd.com/fashion-news/fashion-scoops/fashion-designers-make-masks-hospital-gown-hand-sanitizer-to-fight-coronavirus-1203545006/ | |||||||||||||||||||||||
99 | CHANEL | Pledged to maintain eight weeks of salary for its 8,500 employees in France, | https://wwd.com/business-news/financial/chanel-pledges-to-maintain-employee-salaries-in-france-weeks-1203549125/ | |||||||||||||||||||||||
100 | DOMINOS | Domino's is giving away about 10 million slices of pizza worth 1.25 million | https://www.prnewswire.com/news-releases/feeding-the-need-dominos-is-giving-away-10-million-slices-of-pizza-nationwide-301035529.html |