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BrandActionLink
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MID MARCH
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DISH NETWORKFree sling TVhttps://techcrunch.com/2020/03/18/sling-tv-rolls-out-free-streaming-to-u-s-consumers-stuck-at-home/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADV1dJTYawuqTdCr0KZaAc36CX8i37d980q8OTI6cLa_d6XVsxCnhpVgo_fDAYBEHTLialoPeupBo_n1hvr6WKz65RO_vYLwA5jRLk9v3ZYTh-NZtBhvsAe3RYMuEyq1MXnwSdtkRTrKh16_c7TJx9xdW9PGnRT8IEMmQ7JCPI84
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POPSUGARFree fitness apphttps://www.popsugar.com/fitness/active-by-popsugar-launches-free-workouts-amid-coronavirus-47311907
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ONE MEDICALAmping up online offeringhttps://www.onemedical.com/blog/live-well/what-you-should-know-about-coronavirus
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STARBUCKSSupporting COVID-19 relief fundhttps://stories.starbucks.com/press/2020/what-customers-need-to-know-about-starbucks-response-to-covid-19/
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&PIZZAFree pizza for medical workershttps://www.fox5dc.com/news/pizza-moving-mobile-kitchens-to-feed-gw-university-hospital-workers
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JAMESONPledged $500,000 to the Bartender's Guild & will match donations through Marchhttps://twitter.com/jameson_us/status/1239210244045262851
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WIRELESS CARRIERSWaiving fees, offering free serviceshttps://www.whistleout.com/CellPhones/News/wireless-carriers-offer-unlimited-data-plus-hotspot-during-coronavirus-outbreak
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FACEBOOKOffered $100 million in grants for small businesses https://www.cnbc.com/2020/03/17/facebook-announces-program-for-small-businesses-impacted-by-covid-19.html
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CHIPOTLEVirtual lunch parties with celebs with giveawayshttps://www.thrillist.com/news/nation/chipotle-together-lunch-parties-zoom
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PORNHUBFree premium content for Italians on lockdownhttps://www.dazeddigital.com/life-culture/article/48344/1/pornhub-is-giving-free-premium-content-to-italians-on-coronavirus-lockdown?fbclid=IwAR0Q8w1m9Ga_tncfgFL7sIJwFam2ov7WEFBmTvFqjKAd-esjDj8oF0OtiQ0
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LOUIS VITTONUsing factories to make santizerhttps://www.bbc.com/news/business-51868756
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BURGER KINGGiving away 2 kids meals with every takeout adult meal https://www.bloomberg.com/news/articles/2020-03-17/burger-king-to-give-away-kid-s-meals-in-u-s-amid-viral-crisis
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DUNKIN'Reward loyalty members who order on-the-go 100 pointshttps://news.dunkindonuts.com/blog/dunkin-dd-perks-order-ahead-reward
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ABSOLUTUsing distillery to make sanitizerhttps://www.foodandwine.com/news/absolut-vodka-making-hand-sanitizer-coronavirus
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DISTILERRIESAround the globe are using their facilities to make hand santizierhttps://www.foodandwine.com/news/distilleries-make-hand-sanitizer-alcohol
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DISNEYReleases Frozen 2 early on Disney +https://www.vulture.com/2020/03/disney-frozen-2-release-date-early-disney-plus.html
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NEW YORK TIMESFree access to COVID-19 related newshttps://www.nytimes.com/news-event/coronavirus
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ZOOMGiving K-12 schools free zoom https://www.forbes.com/sites/alexkonrad/2020/03/13/zoom-video-coronavirus-eric-yuan-schools/#44b95d0c4e71
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ADOBEFree creative suite access for studentshttps://mymodernmet.com/adobe-covid-19-distance-learning-free/
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CHOBANIDonated lunches to children affected by school closings in NYhttps://www.linkedin.com/posts/chobani_new-york-is-a-place-we-call-home-so-when-activity-6645757594466074624-DpG1/
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TEN PERCENT HAPPIERCreated a free guide for mental wellbeing during this time and free access to their app for healthcare workershttps://www.tenpercent.com/coronavirussanityguide
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U-HAULOffered free 30-day storage to college students forced to move homehttps://www.uhaul.com/Articles/About/20625/College-Students-U-Haul-Offers-30-Days-Free-Self-Storage-amid-Coronavirus-Outbreak/
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UBER EATSFree delivery to help out restaurants and encourage ordering takeouthttps://twitter.com/UberEats/status/1239690087354363904
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SWEETGREENFree salad for hospital workershttps://twitter.com/sweetgreen/status/1239657618450173952
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SHEDD AQUARIUMStreaming videos of penguins exploring aquarium https://twitter.com/shedd_aquarium
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HEADSPACEFree subscription to healthcare workershttps://techcrunch.com/2020/03/18/meditation-apps-offer-free-mindfulness-as-social-distancing-takes-a-toll/
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TIKTOKDonates $3M to After School All-stars which is helping feed children who no longer are receiving school luncheshttps://techcrunch.com/2020/03/19/tiktok-donates-3-million-to-arnold-schwarzeneggers-charity-feeding-kids-affected-by-school-closures/
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NEXTDOORLaunches "Help Maps" for neighbors in needhttps://techcrunch.com/2020/03/19/nextdoor-adds-help-maps-and-groups-to-connect-neighbors-during-the-coronavirus-outbreak/
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AMAZONDonates $1M to 4 D.C. foundations and $5M to Seattle-based foundationhttps://techcrunch.com/2020/03/19/nextdoor-adds-help-maps-and-groups-to-connect-neighbors-during-the-coronavirus-outbreak/
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WHATSAPPPartnering ith UNICEF to deliver a hotline, and giving a $1M grant to fact check news being shared on the platformhttps://techcrunch.com/2020/03/18/whatsapp-unveils-1m-grant-and-info-hub-to-fight-coronavirus-rumors/
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SNAPCHATLaunches "Here for You" feature in conjunction with a variety of health partners to help with users' mental health and safety during this timehttps://www.theverge.com/2020/3/19/21187176/snap-mental-health-coronavirus-anxiety-stress
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NIKEDonates $15M to food banks and relief fundshttps://www.bizjournals.com/portland/news/2020/03/18/nike-phil-knight-philanthropic-response-coronaviru.html
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UNDER ARMOURPledges $2M to Feeding Americahttps://www.bizjournals.com/baltimore/news/2020/03/19/under-armour-pledges-up-to-2-for-coronavirus.html
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ANHEUSER BUSCHBeer maker makes Hand Sanitizerhttps://nypost.com/2020/03/22/anheuser-busch-and-artisanal-new-york-distilleries-making-hand-sanitizer-during-coronavirus-crisis/
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BUD LIGHTSponsored a virtual concert / encouraged Donations to the Red Crosshttps://twitter.com/OneRepublic/status/1241818259508224000
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TITO'sTito's Vodka says it will also produce 24 tons of hand sanitizer.https://abc7ny.com/6041384/
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HANESMaking masks for health care professionals treating coronavirushttps://abcnews.go.com/Health/hanes-start-making-masks-health-care-professionals-treating/story?id=69729931
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POPEYESGiving its Netflix username and password to fanshttps://www.thedrum.com/creative-works/project/gut-agency-popeyes-fried-chicken-and-chill
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ZARAMaking masks https://www.today.com/style/hanes-zara-start-producing-masks-other-supplies-first-responders-t176595
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WEST ELM, BEHR, INFATUATIONFree zoom backgroundshttps://www.adweek.com/creativity/brands-are-creating-zoom-backgrounds-to-class-up-your-quarantine/
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UNILEVERPledges $108 million, half going to the COVID Action Platform of the World Economic Forum.https://www.linkedin.com/pulse/protecting-lives-livelihoods-our-stakeholders-alan-jope/?trackingId=%2BKkRc33NIwyx%2BMXtS6ecdw%3D%3D
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MULTIPLE HOTELS (Marriott, Hilton and Red Roof Inn)Create a "Hotels for Hope" initiative to house health care workers and other first responders. https://www.kvue.com/article/news/health/coronavirus/coronavirus-hotels-offering-rooms-hospitals-hotels-for-hope/269-c586c32b-72f5-47e9-b11a-f0df6cd38126
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AVIATION GIN$15,000 donation to the #tipyourbartenders efforthttps://www.instagram.com/p/B-HuWg2JoF0/
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DANONEDonates $1.5 to food bankshttps://westfaironline.com/122597/danone-north-america-donates-to-help-feed-those-in-need-during-covid-19-crisis/
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SERTA SIMMONSDonates 10,000 mattresses to NY hospitalshttps://www.prnewswire.com/news-releases/serta-simmons-bedding-to-donate-10-000-mattresses-to-new-york-hospitals-301029832.html
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CROCSDonating a pair of shoes to health care workers. https://www.cnn.com/2020/03/26/business/crocs-donation-coronavirus/index.html
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JANSPORTSDonate 10,000 packs of food to the World Central Kitchenhttps://brandingforum.org/featured/jansport-unpack-that-challenge-campaign/
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QUICKBOOKSCreates a Small Business Relief Initiative along with GoFundMe & will seed up to $1M https://quickbooks.intuit.com/smallbusinesshelp/
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FORD, 3M, GEJoin forces to make respirators and other key supplieshttps://twitter.com/Ford/status/1242413383237935104?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1242413383237935104&ref_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fregularly-updated-list-tracking-marketers-response-coronavirus%2F2244251
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MICHELOB ULTRAIndoor Open: Post a trick shot video to support COVID-19 relief efforts. MU will donate $1 per hashtag usage up to $500,000https://twitter.com/MichelobULTRA/status/1241138557479198721
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MILLER LITEIn a social post, the brand is supporting USBG National charity foundation. They've donated $1,000,000 and have asked people to click to donatehttps://nypost.com/2020/03/26/miller-lite-donating-1-million-to-unemployed-bartenders-amid-coronavirus-outbreak/
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QUICKBOOKSDirect consumers to donate to a new Small Business Relief Fundhttps://quickbooks.intuit.com/smallbusinesshelp/
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APPLEdonates 10 million maskshttps://techcrunch.com/2020/03/25/apple-will-donate-10m-face-masks-to-healthcare-workers/
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P&GMaking protective masks and 45,000 liters of hand sanitizer weekly to donate to health workers with a donation totaling $15 million.https://www.bizjournals.com/cincinnati/news/2020/03/26/p-g-making-hand-sanitizer-face-masks-in-response.html
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GOOGLEGoogle promises $800 million in aid to small and medium-size businesses, including $340 million in free ad space.https://blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19
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NEIMAN MARCUS + JO ANN FABRICS Neiman Marcus and Jo-Ann Fabrics are teaming up to make masks, gowns and other personal protective equipment for medical industryhttps://www.cnbc.com/2020/03/26/coronavirus-retailers-make-masksgowns-for-healthcare-workers.html
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APPLELaunches its own screening websitehttps://techcrunch.com/2020/03/27/apple-launches-covid-19-screening-website/
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AIRBNBTo house healthcare workershttps://techcrunch.com/2020/03/26/airbnb-to-provide-free-or-subsidized-housing-for-100000-covid-19-healthcare-workers/
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SPOTIFYAdds fundraising feature & news hubhttps://techcrunch.com/2020/03/25/spotify-adds-fundraising-features-and-a-covid-19-news-hub-to-address-the-health-crisis/
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TWITTERDonates $1M to support journalismhttps://techcrunch.com/2020/03/24/twitter-is-donating-1m-across-two-foundations-to-support-journalism-during-the-coronavirus-pandemic/
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NETFLIXCreates $100M relief fund for production crewshttps://techcrunch.com/2020/03/20/netflix-100-million-fund/
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KFC Donated $400,000 to provide pre-packed "Blessings Bags" filled with food for school children to keep them from going hungry during coronavirus pandemichttps://www.prnewswire.com/news-releases/kfc-partners-with-blessings-in-a-backpack-to-prevent-child-hunger-during-school-closures-301027347.html
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APRIL
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KRAFT HEINZTo donate $12M to counter COVID-19 effects on communitieshttps://www.wpxi.com/news/business/kraft-heinz-donate-12m-counter-covid-19-effects-communities/GQMIQPBDURDA3NWA5UWZZJPHSY/
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LVMH Converts Perfume Production to Hand Sanitizerhttps://www.barrons.com/articles/lvmh-converts-perfume-production-to-hand-sanitizer-01584380869
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FRESHLY & NESTLE Freshly and Nestlé partner to donate $500,000 to Meals on Wheels America, supporting their vital work to help vulnerable seniors amid COVID-19https://www.prnewswire.com/news-releases/freshly-and-nestle-partner-to-donate-500-000-to-meals-on-wheels-america-supporting-their-vital-work-to-help-vulnerable-seniors-amid-covid-19--301027327.html
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ALLBIRDSOffering free pairs of shoes to NHS workers on the frontline https://www.theindustry.fashion/allbirds-offers-front-line-nhs-workers-free-pair-of-shoes/
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BODYSHOP UK dropping off care packages to local hospitals for NHS workers https://www.thebodyshop.com/en-gb/help/company-information/coronavirus-update
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AUDIBLEoffering free streams of children's stories across six languages to kidshttps://q13fox.com/2020/03/24/audible-is-now-offering-free-audiobooks-for-kids-stuck-at-home/
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MERITCredentials verification software company Merit is helping states verify the licenses of medical professions so they can work across state lineshttps://www.merits.com/blog?source=---------2------------------
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ESTEE LAUDER$2 million grant to Doctors Without Borders to support their work around the world and response to coronavirus in highly impacted countries.https://www.elcompanies.com/en/news-and-media/newsroom/company-features/2020/covid-19-efforts
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MYPILLOW producing cotton face maskshttps://www.foxnews.com/media/mypillow-making-masks-amid-covid-pandemic
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STELLA ARTOIS pledges to pay for the wedding of a couple who gets engaged during the social distancing era.https://www.stellaartois.com/en_us/wedding-contest.html
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CHIPOTLEgiving away up to 100,000 burritos to employees at healthcare facilities who register by April 2 to receive a box of 25 burritos.https://newsroom.chipotle.com/2020-04-01-Chipotle-Thanks-Healthcare-Heroes-And-Gives-Guests-Extended-Free-Delivery-Through-April-And-Queso-Blanco-On-National-Burrito-Day
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AB-INBEVDiverts sports & entertainment ad spend to American Red Crosshttps://adage.com/article/cmo-strategy/ab-inbev-diverts-sports-and-entertainment-spending-coronavirus-aid-releases-one-team-ad/2246381?utm_source=ad-age-news-alerts&utm_medium=email&utm_campaign=20200325&utm_content=hero-headline
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EXCOZoom backgroundshttps://ex.co/blog/hide-the-mess-on-point-backgrounds-for-zoom/
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MINT MOBILE Ryan Reynolds Left Voicemails for Mint Mobile Subscribers announcing a new Unlimited Data For All plan to help folks out during the coronavirus pandemic.https://www.adweek.com/brand-marketing/ryan-reynolds-left-voicemails-for-all-mint-mobile-subscribers/
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TEEN VOGUETo host a virtual prom for students staying homehttps://www.adweek.com/digital/meet-me-under-the-stars-online-teen-vogue-creates-virtual-prom-for-students-staying-home/
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SXSW & AMAZONOffers film festival lineup for free on Amazon Primehttps://www.adweek.com/tv-video/sxsws-2020-film-lineup-comes-to-amazon-prime-video-for-free/
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HBOTo make 500 hours of programming freehttps://techcrunch.com/2020/04/02/hbo-makes-some-top-shows-movies-and-documentaries-free-to-stream-on-hbo-now-and-hbo-go/
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LINKEDINMakes recruiting tools free for "essential" job listingshttps://techcrunch.com/2020/04/01/linkedins-making-its-job-listing-tools-free-to-those-recruiting-to-fight-the-coronavirus-pandemic/
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TACO BELLgiving away free 'Doritos Locos' tacos to promote COVID-19 safety across Americahttps://www.fox2detroit.com/news/taco-bell-giving-away-free-doritos-locos-tacos-to-promote-covid-19-safety-across-america
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EBay offers free services for small businesses eyeing ecommercehttps://martechseries.com/mobile/mobile-marketing/e-commerce-and-mobile-commerce/ebay-launches-running-immediately-bring-small-businesses-online/
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THE KNOT WORLDWIDEhelping its advertisers—vendors like caterers, flower companies and apparel brands— with financial assistance. https://www.campaignlive.com/article/movers-shakers-mill-kerry-hill-fcb/1679046
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IBM, AMAZON, GOOGLE, MICROSOFT partner with White House to provide compute resources for COVID-19 researchhttps://techcrunch.com/2020/03/22/ibm-amazon-google-and-microsoft-partner-with-white-house-to-provide-compute-resources-for-covid-19-research/
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TWITTER prioritizes blue-check verifications to confirm experts on COVID-19 and the novel coronavirushttps://techcrunch.com/2020/03/21/twitter-prioritizes-blue-check-verifications-to-confirm-experts-on-covid-19-and-the-novel-coronavirus/
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TWITTER Updated its safety policy to prohibit tweets that “could place people at a higher risk of transmitting COVID-19.https://techcrunch.com/2020/03/18/twitter-coronavirus-covid-19-misinformation-policy/
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FACEBOOK, REDDIT, GOOGLE, LINKEDIN, MICROSOFT, TWITTER, YOUTUBEJointly combating fraud and misinformation about Corona virus https://techcrunch.com/2020/03/16/facebook-reddit-google-linkedin-microsoft-twitter-and-youtube-issue-joint-statement-on-misinformation/
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UBER EATSLaunches in-app donation & pledges to match up to $3M (in addition to their own $2M donation) towards the Restaurant Employee Relief Fundhttps://www.theverge.com/2020/4/3/21206197/uber-eats-app-donation-restaurant-coronavirus
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CHRISTIAN SIRIANO & ZIPLOCMakes & Sends Thousands of Protective Masks to Healthcare Workers with Help from Ziplochttps://www.purewow.com/news/christian-siriano-masks-ziploc
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FANATICS making masks and gownshttps://www.si.com/mlb/yankees/news/yankees-uniform-coronavirus-protective-gear-fanatics
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EDDIE BAUER Shifting portions of its production capacity to make N95 and surgical masks to help meet the high demand for personal protective equipment.https://unofficialnetworks.com/2020/03/27/eddie-bauer-shifting-production-to-medical-masks/
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RALPH LAURENProducing 250,000 masks and 25,000 isolation gowns to aid in the fight against COVID-19https://www.newsweek.com/ralph-lauren-fashion-brands-gowns-masks-coronavirus-pandemic-1494623
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NORDSTROMTO create masks that will be used and distributed by Providence Health in Seattle.https://www.kiro7.com/news/local/nordstrom-partners-with-local-furniture-store-produce-face-masks-healthcare-workers/I5OFWVIQGFA3ROUVXLTMERNKEI/
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NEW BALANCEProducing maskshttps://www.businessinsider.com/new-balance-factory-makes-masks-from-laces-other-sneaker-materials-2020-4
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BRANDON MAXWELLManufacturing personal protective equipments https://wwd.com/fashion-news/fashion-scoops/fashion-designers-make-masks-hospital-gown-hand-sanitizer-to-fight-coronavirus-1203545006/
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CHANEL Pledged to maintain eight weeks of salary for its 8,500 employees in France,https://wwd.com/business-news/financial/chanel-pledges-to-maintain-employee-salaries-in-france-weeks-1203549125/
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DOMINOS Domino's is giving away about 10 million slices of pizza worth 1.25 millionhttps://www.prnewswire.com/news-releases/feeding-the-need-dominos-is-giving-away-10-million-slices-of-pizza-nationwide-301035529.html