GTLF Comms Performance Tracker

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W
1	LinkedIn									Instagram					Website				Handbook (Notion)/Dashboard (Tableau)				Notes
2	Follower Growth and Reach						Engagement			Follower Growth and Reach			Engagement		Traffic
3	Month	Follower count (Goal: 20,000 by 12/31/2025)	Follower growth	Total # of posts	Avg. impressions per post (Goal: 1,750)	Powering Progress LI newsletter subscribers (Goal: 8,000 by 12/31/25)	Avg. engagement rate per post (Goal: 7%)	Post with highest engagement rate	Post with highest total engagements	Follower Count (Goal: 300 by 12/31/25)	Follower growth	Total # of posts	Total interactions	Post with the highest total engagement	Total website traffic (Goal: 5,000 sessions/month)	Total website referrals from social (Goal: 500 sessions/month)	Top three blog posts	Top three website traffic countries	Total Handbook Views	Total Tableau Views	Top 3 Handbook Pages Viewed	Top Tableau View
4	June 2025	15,151	420	13	2,120	4,709	6.50%	Horizons; 10.66%	CodePath rapid results post; 99	94	54	3	N/A (IG displays analytics after you gain 100+ followers)	N/A (IG displays analytics after you gain 100+ followers)	2,700	228	1. AI for Economic Opportunity Announcement 2. Powering Economic Opportunity Announcement 3. AI in Action blog	1. USA (1.9K) 2. Kenya (145) 3. Germany (104)	2,353	11,121	1. Handbook homepage; 753 2. Powering Economic Opportunity Fund; 292 3. Mission, Vision, North Star; 113	Public Impact Dashboard; 9,223
5	July 2025	15,588	437	7	2,795	5,019	8.20%	Comms director hiring; 11.5%	Comms director hiring; 974	110	14	5	72	Impact report post	4,800	1,458	1. Learning for Action Fund Announcement 2. AI Fund Announcement 3. Blog home screen	1. USA (3.6K) 2. Kenya (169) 3. UK (103)	3,766	11,772	1. Homepage; 847 2. Hiring & onboarding; 288 3. 2025 Learning for Action Fund; 276	Public Impact Dashboard; 9,762
6	August 2025	16,111	575	10	2,668	5,267	9.31%	Demo Day recap; 29.2%	Demo Day recap; 1,541	144	34	3	483	Making Space	10,783	3,949	1. AI Fund Cohort 2. POE Grantees 3. POE	1. USA (5.4K) 2. Norway (366) 3. Kenya (127)	4,492	12,477	1. Homepage; 1,168 2. Hiring and Onboarding; 391 3. Values: 264	Public Impact Dashboard; 10,329
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