ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
MARKETING CAMPAIGN STRATEGY TEMPLATE
https://www.smartsheet.com/try-it?trp=11921&utm_source=template-google-sheet&utm_medium=content&utm_campaign=Marketing+Campaign+Strategy-google-sheet-11921&lpa=Marketing+Campaign+Strategy+google-sheet+11921
3
CAMPAIGN NAME
STRATEGY CREATION DATE
4
NAMEMM/DD/YY
5
PREPARED BY
CAMPAIGN START DATE
6
NAMEMM/DD/YY
7
1. CAMPAIGN OVERVIEW
8
Provide a brief description of the marketing campaign, its purpose, and key goals.
9
2. CAMPAIGN OBJECTIVES
10
Define specific and measurable objectives that the campaign aims to achieve, aligning them with overall marketing goals.
11
3. TARGET AUDIENCE
12
Identify the primary and secondary target audiences for the campaign, including demographics, psychographics, and any unique characteristics.
13
4. KEY MESSAGES AND VALUE PROPOSITION
14
Clearly outline the core messages and unique value propositions that will resonate with the target audience.
15
5. CAMPAIGN TACTICS AND ACTIVITIES
16
List the specific marketing tactics and activities that will be employed, such as content marketing, email marketing, social media advertising, etc.
17
6. CONTENT STRATEGY
18
Describe the content plan, including types of content, topics, and distribution channels.
19
7. MARKETING CHANNELS
20
Specify the marketing channels and platforms to be used, both online and offline.
21
8. BUDGET ALLOCATION
22
Allocate a budget for each marketing tactic or activity, including advertising spend and creative costs.
23
9. CAMPAIGN TIMELINE
24
Create a detailed timeline that outlines key milestones, deadlines, and the campaign launch date.
25
10. KEY PERFORMANCE INDICATORS (KPIs)
26
Define the specific metrics and KPIs that will be used to measure the success of the campaign, such as conversion rates, ROI, click-through rates, etc.
27
11. TESTING AND OPTIMIZATION
28
Plan for A/B testing and optimization strategies to improve campaign performance.
29
12. RESOURCE ALLOCATION
30
Identify the team members or resources required for each campaign activity and specify roles and responsibilities.
31
13. RISK ASSESSMENT AND CONTINGENCY PLANS
32
Identify potential risks or challenges and outline contingency plans to address them.
33
14. MONITORING AND REPORTING
34
Describe how data will be collected and analyzed to evaluate campaign progress and create a reporting schedule.
35
15. COMPLIANCE AND LEGAL CONSIDERATIONS
36
Ensure the campaign complies with relevant laws and regulations, including data privacy and advertising standards.
37
16. ETHICAL GUIDELINES
38
Commit to ethical standards in all campaign activities, including transparency, honesty, and responsible marketing practices.
39
17. CONCLUSION AND NEXT STEPS
40
Summarize key points and outline the next steps for launching and monitoring the campaign.
41
18. APPENDICES
42
Include any additional documentation or resources that support the campaign strategy, such as market research, competitive analysis, or creative briefs.
43
44
CLICK HERE TO CREATE IN SMARTSHEET
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100