Strategic Plan - Q2 2018
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
$
%
123
 
 
 
 
 
 
 
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAK
1
2
3
4
5
ONE PAGE STRATEGIC PLAN (STRONGMINDS)
6
YEAR: 2018QUARTER: Q2 2018
7
Problem We Are SolvingOur Company PurposeAnnual ThemeAnnual Financial PlanQuarterly Financial PlanQuarterly ThemeQuarterly Departmental Goals
8
(Our Contribution)(Our Deeper Why)(The Big Hill We're Taking)(Quantitative Targets)(Quantitative)(The Hill We're Taking!)(Most Important Goal For Each Department)
9
Addressing the mental health issue in AfricaEnable women, their families, and communities to carry out a healthy quality life. Women and children will be able to attend school and work. Women can become employeed and self-sufficientTreating Depression in AfricaRevenue$2 million+Revenue500,000+Healthy Lifestyle Living for Ugandan Communities!Development DepartmentInterview 5-10 potential donors, Secure $500,000 in donations, Review 2 grant applications for submission, Establish relationships with community stakeholders in Uganda for program expansion, create 2-3 new jobs
10
11
Profit$1 million+Profit$250,000+
12
Deadline2/27/2019OperationsComplete one 12-week cycle of therapy
13
Our HowAnnual Theme TargetAnnual Top PrioritiesQuarterly Top PrioritiesOwnerQuarterly Theme Target
14
(How Will We Achieve Our Purpose?)(The Critical Number)
15
Providing community based pyschotherpay to Women in Uganda; Increasing mental health services by providing treatment for Depression; Fundraising and Generating funds to support the organizationAnnual Theme MetricDonations and People served in Uganda1Treat about 285,715+ women in Uganda1Treat about 71,429+ womenGQuarterly Theme Metric# of secured donationsHRTraining and Onboarding of new employees, Employee Recruitment
16
17
18
2Raise $2 million+2Raise $500,000+BQuarterly Theme GoalResearching and establishing relationships prospective donorsFinanceReview and monitor budget and quartely fundraising goals, begin tax planning
19
Annual Theme GoalRestore Communities in Uganda

20
21
3Research and Interview 24-36 investors. Secure 12-15 investors3Cultivate investor relationships MReward
22
Who Are We Solving This3 Year Key GoalsHow Will We Wow Our Customer?(If we hit quarterly hill goal)
23
Problem For?Reward for the Leadership TeamSummer Friday's, Flexibility to work from home, Travel to Uganda for program site visits
24
African women, Ugandan women and children1Treat 857,145 women1Community-Based Approach4To build stronger communities in Kampala4Research and Interview 6-8 investors that can invest $10,000-$50,000 and 6-8 investors that can invest $100,000-$500,000G
25
26
27
2Raise $6 million+2Assessments conducted 6 and 8 months post-psychotherapy intervention program5Expand StrongMinds Staff Team5M
28
Reward for All StaffCompany Outtings, Lunch and Dinner, Bonuses. Company site visits to Uganda or new site
29
30
3Expand psychotherapy interventions to cities that surround Kampala3Evaluated, Evidence Based Results66G
31
32
33
Company ValuesSandbox We Play In3 Year BHAGHow We Make MoneyOpportunites to Exceed Quarterly PlanCompany Quarterly KPIsRedYellowGreenSupergreen
34
1. Having a Strong Healthy Mind
2. Community Based Approaches
3. Leadership
4. Goal-Oriented
5. Healthy Lifestyle Practices
IndustrySocial EnterpriseTreat 857,145+ women; Raise $6+ millionBy receiving donations from individual and foundation donors 1Attend conferences and networking events, expand range of services1Results from evaluations and assessments- Decreased Depressive Symptoms; about 75% of the women should still be attending gatherings post-intervention<$20k$20k$30k>$30k
35
36
37
Product(s)Interpesonal Psychotherapy 2Apply for grants2# of donors met with (about 6-8)<303045>45
38
39
Our Brand PromiseOur Top Customers
40
GeographyDeliver quality mental health services for women suffering from depression in AfricaUgandan Women diagnosed with clinical depression3Attend online training about maximizing fundraising goals3Did the company reach its quarterly fundraising goals?20%30%40%50%
41
Kampala, Uganda
42
43
Product DifferentiationWhat We Can Be Best in the World AtWhat We're Passionate About44# of donors screened (about 12-16)<$2k (SEO)
$10k (MFA & SMA)

$2k (SEO)
$10k (MFA & SMA)
$3k (SEO)
$15 (MFA & SMA)
>$2k (SEO)
$10k (MFA & SMA)
44
Community Based Approach, Utilizing a Ugandan Woman to deliver psychotherapy, Opportunities for peer group psychotherapyAlleviating African women from depressive symptoms Improving the lives of Ugandan women and their community
45
46
55<150150300>300
47
Current Market Share (%)
48
n/a
49
6Conduct Informational Interviews with Investors, program officers, philanthropist. Develop a StrongMinds app and collect donations. Planned Gifts, monthly giving programs, social media 6<101015>15
50
51
Company StrengthsCompany WeaknessesCompany OpportunitiesCompany ThreatsNeeded Hires
52
53
One of few organizations scaling solutions for depression for women in AfricaResearcher, Program developer, Grants Officer
54
Partnered with well-known organizations
Reached 35,000 women and children within 3 years
Utilizing group therapy
Community Based Approach for treatment with Ugandan Women
Research and evidence based practice
Cross collaboration with NGO's, National Institute of Mental Health, American Psychological Association, World Psychiatric Association, World Health Organization
Mental Health Advocate (Athlete) Social Media
Based in one country and one communnity
Expand services in other communities in Uganda and Africa, design educational programs for women and girls, group therapy with women and girls. Hire interns and additional staff, fellowship programs, development of social innovation/enterpise online courses, employment services and courses for women that enroll in psychotherapy programs, utilize storytelling and narrative therapy, create a blog, develop an app that gives information on mental health prevention and promotion, documentaries, engage in community organizing in Uganda
Because there is a great need for mental health services in Uganda and other African countries other competing social enterprises may be established based on this social problem.
Larger mental health corporations or social enterprises can by out the company
55
Partnered with Massachusetts Institute of Technology
56
Peer Group Therapy
57
The company is contiuing to grow by hiring additional staff and seeking additional funding
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu