Attribution Modeling Tool
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First TouchLast TouchFirst & LastLinear
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Direct$0.00$0.00$0.00$0.00
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Referral$0.00$0.00$0.00$0.00
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Organic Search$0.00$0.00$0.00$0.00
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Paid Search$0.00$0.00$0.00$0.00
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Email$0.00$0.00$0.00$0.00Attribution Modeling Tool
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Social Network$0.00$0.00$0.00$0.00
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Display$0.00$0.00$0.00$0.00To get started with attribution modeling, log in to Google Analytics and go to Conversions > Multi-Channel Funnels > Top Conversion Paths report. Export the data as a CSV file and open it in Excel. Then, copy and paste the data into cell A2 in the next sheet.

For more details, go to http://lunametrics.co/JL2Tgm
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Other Advertising$0.00$0.00$0.00$0.00
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(Other)$0.00$0.00$0.00$0.00
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TOTAL$0.00$0.00$0.00$0.00
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Attribution Models
MCF Data
FirstTouch
FirstLast
Linear