| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit goal | |||||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | ||||||||||||||||
4 | Logo | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | Fafelle | Direct | Stockholm, Sweden | Few plant based and vegan bowls and wrap options along with drinks | $$ | https://www.fafelle.com/ | Small | Vegans and Working Professionals | Plant based, healthy, sustainable and completely vegan food taking private and buiness orders | Outstanding + Visually appealing imagery + Clear Branding - Not many food variety | Outstanding + Fully responsive + Smooth interaction on mobile | Good + Both, Pick up and Delivery online ordering feature + Become a member feature | Okay + Images of menu items are clear and legible - Website is only available in English | Outstanding + Fun to use, easy to find key info - Seasonal and holiday times are not clear | Outstanding + Very Easy to navigate - Some elements seem clikable but are not | Outstanding + Strong brand identity, Great use of imagery and photography + Clear font, color scheme | Fun and direct | Good + All key information is present | ||
6 | Holy Greens | Direct | Stockholm, Sweden | Various healthy, gluten free salad and bowl options with lots of smoothies and Juices | $$$ | https://holygreens.se/ | Large | Local millennials | Fun, colorful and friendly branding with lots of vegetarian and non- vegetarian Varitey | Outstanding + Easy to navigate and find information - Font size not too readable | Good + Fully Responsive | Outstanding + Uber Eats + Store locator feature - Only take away option available | Good + Ingrediants details are both in Swedish and English - Images of the menu are clear and legible | Good + Easy to find all key info like menu, location, opening hours - Logo is not linked to the homepage | Good + Easy to navigate - Some elements seem clikable but are not | Good + Clear color scheme and imagery - Font size is too small, thus not readable | Fun, interactive and friendly | Okay - Too descriptive, way too many topping options | ||
7 | Reload Superfood Bar | Direct | Stockholm, Sweden | Lots of variety of hot dishes and drinks | $ | https://reloadsuperfood.order.leeroy.se/reloadsuperfood/ | Small | Local millennials, Families | Pick and Mix saladbar with affordable healthy meals | Okay + Easy to navigate and find information - Visually too simple | Okay + Free Coffee on every 10th order - Missing Imagery of many dishes | Needs work + Store locator feature - Imagery missing | Okay - Website is only available in English | Good - Seasonal and holiday times are not clear | Okay - Unfamiliar way to navigate | Okay - Branding needs work, inconsistent font, photography | Friendly | Outstanding + Clear descrption and recommended dressing along with dishes | ||
8 | Maha Food | Direct | Stockholm, Sweden | Signature healthy bowls from different continents along with build your own bowls and smoothies | $$$ | https://mahafood.se/home | Small | Local millennials | Healthy fast food from different continents of the world | Good + Warm and clean Design | Good + Free Coffee on every 10th order + Warm experience | Good + Allergy information available on website + Online ordering feature | Needs work - Website is only available in English | Okay + Easy to find key information | Good + Easy to navigate | Good + Warm colors and branding, imagery | Warm tone | Outstanding + Short + Focused on info related to target audience | ||