Ascendance Financial Model

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3	Dec-22 Performance Summary
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8				Ascendance.coach		How to use this document
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11	Bookings and ARR
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14	New Deals and Avg MRR					Annualized Recurring Revenue
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33			Answers the Question(s):				Answers the Question(s):
34			Is our leading indicator of growth increasing?				What is happening to the value of our recurring revenue on an annual basis?
35			How well is our Sales & Marketing function performing?				How does this possibly affect our company valuation using a multiple?
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40	Customer Metrics
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43	Logo Retention and Churn					Avg. Revenue Per User (ARPU)
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62			Answers the Question(s):				Answers the Question(s):
63			How are we achieving our bookings?				Are we acquiring and keeping customers that generate revenue?
64			Are we closing fewer large deals or many small deals?				How many new customers offset churned customers?
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69	MoM Changes to MRR $					LTV to CAC
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88		Answers the Question(s):						Answers the Question(s):
89		How much of our revenue Product line #2 leaves the company each month?						Are we creating value (NPV) with each customer we acquire?
90		Does New revenue offset churn?						Is our growth accretive to shareholder value?
91		Does Expansion revenue offset churn in order to create customer Product line #2 growth?
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96	Gross and Net $ Retention Rate					Gross and Net $ Churn Rate
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