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Budget Breakdown for Northumberland County ARPA funds
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CategoryActivity DescriptionTimelineFunding Amount
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Paid MediaBillboard lease in MD2 billboards will be leased during the shoulder seasonOctober 2023 $ 5,000.00
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Paid MediaPrint advertisingWaterway Guide, 1/2 page ad, Virginia Living ad 1/2 pageNovember 2023 $ 6,000.00
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Paid MediaEmail marketingParticipation in 5 issues of Virginia.org's e-newsletterOctober 2023 $ 8,000.00
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Marketing ProductionVideo production Hire a company to curate and produce 2-3 short videos July 2023 $ 5,000.00
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Marketing ProductionPrinting of kayak brochure5000 copies of county kayak brochure March 2023$2,500.00
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Marketing ProductionSocial media servicesHire a consultant to manage digital and social media outreach on added waterfront amenitiesNovember 2023$2,500.00
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Tourism Product DevelopmentPublic waterfront access improvementsVir-Mar Beach - adding picnic tables, signage, and safety measuresMarch 2023$2,000.00
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Tourism Product DevelopmentPublic waterfront access improvementsGlebe Point - improve picnic tablesMarch 2023$2,000.00
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Tourism Product DevelopmentPublic waterfront access improvementsFishing Pier at Great Wicomico River - kayak launch improvements & signage at only public fishing pier in County May 2023$15,000.00
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Tourism Product DevelopmentPublic waterfront access improvementsLodge Landing - kayak launch & signageApril 2023$10,000.00
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Tourism Product DevelopmentPublic waterfront access improvementsRowe's Landing - kayak launch & signageApril 2024$6,000.00
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Tourism Product DevelopmentPublic waterfront access improvementsInterpretive signage for Story Walk among public access sitesJuly 2023$6,000.00
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Total budget: $ 70,000.00
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