| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Competitive audit goal | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Mobile app Interaction | Mobile app visual design | Mobile app content | |||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | Steam 250 | Direct | Online platform only | Game reviews, and previews | $ | https://steam250.com/ | Small | Every gamers | "Automatically updated at least once a day from live Steam reviews" | Needs work + Easy access to the preview by just one click does not direct to the other page - Random advertisements - Endless scroll without refine results | Needs work + Easy access to the preview by just one click does not direct to the other page - Random advertisements - Endless scroll without refine results | Needs work + One-click content view, no refresh on the web page - Too many lists, hard to viewing through each game listings | Needs work - No features for audio or visual impairments - Only available in English | Needs work + Straightforward user flow - Hard to access each components due to excessive numbers of listings | Needs work + Simple vertical scroll - No other interactions | Needs work - Minimal brand identity | Direct and Informative | Needs work + Short and to the point - Too brief at times - Missing information | |
6 | Itch.io | Direct | San Francisco, CA | Game purchase, reviews, and previews | $ | https://itch.io/ | Small | Specific gamers | "Pay what you want" | Okay + Customized game pages users can feel the mood of the game from the moment they click the game page - Navigating is hard, no home buttons always need to use back button - Cluttered menus too many lists | Okay + Quick load, mostly html, css based + Customized game pages users can feel the mood of the game from the moment they click the game page + Tags are easy to notice - Menu is too cluttered with blog post lists | Good + Quick hover overs easy to look through previews without special actions + Easy to download the games - There is no filter options or hard to find | Okay + Simple and constant layout - No features for audio or visual impairments - Only available in English | Needs work + Straightforward user flow + Order and payment processes are simple - Hard to navigate back and forward | Good + Easy basic navigation - Buttons are not clearly marked | Needs work + Simple and data efficient designs - Minimal brand identity - Not much characteristics - Only uses two colors | Direct, informative, and empathetic | Good + Short and to the point + Focused on info relevant to target audience - Too brief at times - Missing information | |
7 | Game Jolt | Indirect | Seattle, WA | Game purchase, reviews, and previews | $ | https://gamejolt.com/games | Small | Every gamers | "Best place for creators" | Good + Minimal features and visuals - Random advertisements - Game page is hard to view, too much contents on one screen | Good + Easy to check item prices + Easy to understand the tags with icons + Easy to controll and refine multiple results - Hard to navigate around to other page once click the product page. | Okay + Great filter options - Download button is not as standing out | Okay + Big visual blocks of each contents + Simple and constant layout - Only available in English - No features for audio or visual impairments - Some buttons are not enough contrast | Needs work + Straightforward user flow + Order and payment processes are simple, clear, and efficient - Too many contents on the one page, hard to read through | Good + Easy basic navigation + Clear indication of clickable elements - Some contrast doesn't seem enough | Good + Visual design communicates company ethos + Modern and trendy design - Too simple | Engaging, concise, and informative | Good + All key info is present - Too descriptive - Wordy | |
8 | Steam | Indirect | Bellevue, WA | Game purchase, reviews, and previews | $ | https://store.steampowered.com/ | Large | Every gamers | "Access game instanly" | Good + Event section of the home page stands out well, users know what is going on right away + Hover over preview has great interaction with good amount of contents - Cluttered menus too many lists | Good + Consistent navigating experience througout the mobile site, side scrolls by the blocks + Easy to read prices and see sale items - Advertisement on the website was seamless, but mobile is too ovbious doesn't go along with the overall design | Okay + Simple blocks with big images + Simple and each check outs | Good + Available in multiple languages - Tags are too small cannot find features for audio or visual impairments - No features for audio or visual impairments | Needs work + Straightforward user flow + Order and payment processes are simple, clear, and efficient - Too many contents on the one page, hard to read through | Good + Buttons are clearly marked + Easy to switch locations + Easy to switch languages | Outstanding + Strong brand identity including colors, fonts, style, and imagery - It gets too complicated with multi colors | Engaging, concise, and informative | Good + All key info is present - Too descriptive - Wordy | |