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FB SPENDTotal Ad SpendNorthbeam Data
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DateTOF Ad SpendRTG Ad SpendTotal Ad SpendTOF % Ad SpendSame-Day Accrual RevenueUpdating Accrual RevenueCash RevenueSame-Day Accrual ROASUpdating Accrual ROASCash ROASNet RevenueShopify OrdersShopify Returning CustomersReturning Customer %Shopify AOVFB Spend Efficiency TOF Link CPCRTG Link CPCLink ClicksOverall Link CPC
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Saturday, May 1, $7,700.92$3,709.53$11,410.4567%$41,378.602184219.3%$189.8127.58%$2.04$4.284,640$2.46
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Sunday, May 2, $8,226.23$4,496.95$12,723.1865%$53,294.472766322.8%$193.1023.87%$2.11$4.274,958$2.57
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Monday, May 3, $7,028.98$3,262.85$10,291.8368%$37,252.512124219.8%$175.7227.63%$2.39$3.643,832$2.69
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Tuesday, May 4, $5,978.22$3,718.19$9,696.4162%$51,073.732697728.6%$189.8718.99%$2.04$4.063,841$2.52
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Wednesday, May 5, $8,237.68$4,249.54$12,487.2266%$57,430.732938428.7%$196.0121.74%$1.78$4.045,673$2.20
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Thursday, May 6, $9,208.01$4,099.80$13,307.8169%$44,710.012446125.0%$183.2429.76%$2.35$4.094,914$2.71
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Friday, May 7, $10,735.16$4,843.88$15,579.0469%$55,271.922979833.0%$186.1028.19%$2.28$3.566,059$2.57
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Saturday, May 8, $9,679.85$4,817.07$14,496.9267%$49,914.482444920.1%$204.5729.04%$2.23$3.385,762$2.52
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Sunday, May 9, $12,233.28$6,249.09$18,482.3766%$79,915.183959724.6%$202.3223.13%$1.94$2.928,442$2.19
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Monday, May 10, $5,965.26$5,270.00$11,235.2653%$39,656.802115124.2%$187.9528.33%$1.88$3.614,629$2.43
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Tuesday, May 11, $6,674.51$3,195.11$9,869.6268%$23,391.771492718.1%$156.9942.19%$2.09$3.764,036$2.45
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Wednesday, May 12, $5,113.36$3,245.59$8,358.9561%$26,556.611763620.5%$150.8931.48%$1.87$3.553,646$2.29
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Thursday, May 13, $6,083.45$4,335.60$10,419.0558%$29,231.461914222.0%$153.0435.64%$2.27$3.543,903$2.67
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Friday, May 14, $4,392.01$4,332.70$8,724.7150%$38,182.282336929.6%$163.8722.85%$1.75$3.913,617$2.41
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Saturday, May 15, $7,462.76$4,965.50$12,428.2660%$35,812.202184118.8%$164.2834.70%$1.61$3.236,177$2.01
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Sunday, May 16, $9,162.27$5,015.00$14,177.2765%$45,905.352796322.6%$164.5430.88%$1.40$3.308,058$1.76
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Monday, May 17, $6,740.98$3,394.44$10,135.4267%$21,370.171532818.3%$139.6747.43%$1.58$3.675,181$1.96
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Tuesday, May 18, $4,881.77$3,447.33$8,329.1059%$29,598.641914925.7%$154.9728.14%$1.55$3.834,060$2.05
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Wednesday, May 19, $6,271.28$3,176.34$9,447.6266%$24,319.941682414.3%$144.7638.85%$1.71$3.784,516$2.09
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Thursday, May 20, $11,014.50$2,765.64$13,780.1480%$30,558.001993316.6%$153.5645.10%$1.89$3.326,674$2.06
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Friday, May 21, $12,005.76$2,650.30$14,656.0682%$37,808.242434518.5%$155.5938.76%$2.22$3.586,154$2.38
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Saturday, May 22, $13,349.47$1,962.31$15,311.7887%$36,037.402244218.8%$160.8842.49%$1.78$3.728,034$1.91
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Sunday, May 23, $15,967.20$3,104.50$19,071.7084%$55,147.303336018.0%$165.6134.58%$1.43$2.9712,181$1.57
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Monday, May 24, $15,561.61$2,364.33$17,925.9487%$36,575.622533815.0%$144.5749.01%$1.41$2.9311,857$1.51
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Tuesday, May 25, $13,922.20$2,070.47$15,992.6787%$37,418.972423112.8%$154.6242.74%$1.90$4.927,767$2.06
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Wednesday, May 26, $14,512.77$1,261.10$15,776.7892%$33,666.792233013.5%$150.9746.86%$1.83$3.738,249$1.91
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Thursday, May 27, $23,519.08$2,117.39$25,636.4792%$34,936.25243239.5%$143.7773.38%$1.97$3.8412,517$2.05
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Friday, May 28, $29,112.30$3,579.46$32,691.7689%$65,573.764094511.0%$160.3349.85%$1.99$4.7015,408$2.12
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Saturday, May 29, $27,996.95$4,949.80$32,946.7585%$67,872.90424429.9%$160.0848.54%$1.83$4.6616,351$2.01
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Sunday, May 30, $32,912.10$6,279.45$39,191.5584%$81,118.514925110.4%$164.8848.31%$1.52$4.7723,040$1.70
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Monday, May 31, $19,665.47$2,582.76$22,248.0588%$64,788.304084912.0%$158.7934.34%$1.38$4.4614,854$1.50
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MONTHLY REPORT$371,315.39$115,512.02$486,827.4176%$1,365,768.898,1101,53218.9%$168.4135.64%$1.87$3.81239,030$2.04
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Tuesday, June 1$12,304.48$2,288.27$14,592.7584%$36,747.522693312.3%$136.6139.71%$1.29$4.799,982$1.46
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Wednesday, June 2$8,132.23$3,248.61$11,380.8471%$41,545.902724115.1%$152.7427.39%$1.16$4.847,698$1.48
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Thursday, June 3$8,021.42$2,148.22$10,169.6479%$32,275.402163114.4%$149.4231.51%$0.97$3.168937$1.14
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Friday, June 4$6,395.20$1,926.66$8,316.2577%$25,514.001772916.4%$144.1532.59%$1.15$2.776,270$1.33
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Saturday, June 5$6,459.94$2,770.04$9,242.7770%$26,828.101723017.4%$155.9834.45%$1.02$3.217,175$1.29
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Sunday, June 6$6,282.22$2,408.64$8,760.7272%$30,755.801913317.3%$161.0328.48%$1.09$2.756,713$1.30
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Monday, June 7$6,237.45$2,617.56$8,857.6770%$34,992.662585922.9%$135.6325.31%$1.15$3.156,233$1.42
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Tuesday, June 8$6,064.13$2,815.72$8,879.7668%$25,003.521832010.9%$136.6335.51%$1.23$2.995855$1.52
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Wednesday, June 9$8,624.31$3,169.47$11,793.7873%$32,842.532404920.4%$136.8435.91%$1.26$3.187,828$1.51
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Thursday, June 10$7,842.73$2,972.06$10,814.5373%$30,051.152153516.3%$139.7735.99%$1.20$3.327,428$1.46
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Friday, June 11$9,720.15$3,116.82$12,836.9676%$38,065.402563212.5%$148.6933.72%$1.85$3.426,155$2.09
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Saturday, June 12$11,060.21$3,262.71$14,322.7477%$38,820.252668331.2%$145.9436.90%$2.91$3.154837$2.96
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Sunday, June 13$15,706.98$4,016.80$19,723.6480%$42,241.302875418.8%$147.1846.69%$2.07$3.218,837$2.23
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Monday, June 14$18,301.16$4,922.67$23,223.6979%$48,971.243776617.5%$129.9047.42%$1.34$3.5515,036$1.54
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Tuesday, June 15$21,033.27$5,698.22$26,731.4379%$60,129.854326114.1%$139.1944.46%$1.46$4.1215,838$1.69
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Wednesday, June 16$17,786.94$4,435.79$22,222.2980%$48,328.52348308.6%$138.8845.98%$1.41$4.1613,687$1.62
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Thursday, June 17$14,587.90$5,147.95$19,734.9274%$55,708.4957418331.9%$97.0535.43%$1.56$4.0710,610$1.86
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Friday, June 18$15,082.57$5,734.71$20,878.5072%$50,228.043699024.4%$136.1241.57%$1.56$3.9911,132$1.88
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Saturday, June 19$12,019.12$5,435.73$18,915.0564%$42,721.452945719.4%$145.3144.28%$1.49$3.8710,451$1.81
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Sunday, June 20$11,116.08$4,964.79$16,080.3869%$47,324.253358324.8%$141.2733.98%$1.35$3.539,631$1.67
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Monday, June 21$8,608.68$3,058.29$11,666.9774%$31,651.0024216869.4%$130.7936.86%$1.67$4.355,870$1.99
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Tuesday, June 22$11,198.06$3,721.96$14,920.0275%$43,399.9730511638.0%$142.2934.38%$1.63$3.737,872$1.90
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Wednesday, June 23$14,097.34$3,571.16$17,666.7580%$52,003.373516017.1%$148.1633.97%$1.55$3.899,992$1.77
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Thursday, June 24$9,681.37$2,236.60$11,917.8681%$29,407.952284720.6%$128.9840.53%$1.47$3.587,195$1.66
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Friday, June 25$12,565.47$2,447.58$15,012.7084%$29,377.322264118.1%$129.9951.10%$1.63$3.268482$1.77
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Saturday, June 26$13,208.75$3,134.32$16,342.9581%$40,574.502905217.9%$139.9140.28%$1.55$3.449446$1.73
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Sunday, June 27$11,546.72$4,539.06$16,083.6072%$50,453.153615415.0%$139.7631.88%$1.36$2.6410227$1.57
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Monday, June 28$8,891.34$3,155.88$12,045.0174%$44,656.7233317352.0%$134.1026.97%$1.18$4.228307$1.45
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Tuesday, June 29$11,510.40$4,804.80$16,314.7771%$60,858.6247515031.6%$128.1226.81%$1.52$2.709335$1.75
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Wednesday, June 30$8,733.27$3,334.82$12,067.2772%$56,316.7039211729.8%$143.6721.43%$1.99$2.645663$2.13
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MONTHLY REPORT$332,819.89$107,105.91$441,516.2175%$1,227,794.678,9342,07723.2%$137.4335.96%$1.47$3.52262,722$1.68
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Thursday, July 1$12,173.17$5,054.76$17,227.3771%$53,003.964409020.5%$120.4632.50%$1.30$2.6811,214$1.54
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Friday, July 2$10,340.47$4,898.83$15,238.6668%$58,510.7548411824.4%$120.8926.04%$1.36$3.009232$1.65
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Saturday, July 3$13,292.96$5,497.76$18,790.7071%$56,934.904608819.1%$123.7733.00%$1.36$3.0811543$1.63
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Sunday, July 4$11,863.52$5,234.78$17,098.2469%$67,131.3554110820.0%$124.0925.47%$1.29$2.9410987$1.56
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Monday, July 5$9,049.23$3,408.83$12,458.0073%$42,380.003456218.0%$122.8429.40%$1.28$3.238148$1.53
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Tuesday, July 6$5,577.70$2,269.40$7,847.0371%$18,861.391703621.2%$110.9541.60%$1.42$4.064495$1.75
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Wednesday, July 7$6,295.84$2,652.09$8,947.7570%$30,193.952133616.9%$141.7629.63%$1.37$3.155425$1.65
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Thursday, July 8$5,875.64$2,630.08$8,505.6869%$26,343.251943719.1%$135.7932.29%$1.42$1.424922$1.73
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Friday, July 9$6,066.35$3,179.81$9,246.0166%$26,465.821804022.2%$147.0334.94%$1.37$2.865552$1.67
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Saturday, July 10$7,329.62$3,371.99$10,705.4168%$31,370.402103818.1%$149.3834.13%$1.21$2.777,269$1.47
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Sunday, July 11$5,015.68$3,089.42$8,104.9562%$28,898.551864725.3%$155.3728.05%$1.03$2.905932$1.37
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Monday, July 12$4,430.52$1,821.26$6,251.7271%$25,414.841873920.9%$135.9124.60%$1.13$3.904388$1.42
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Tuesday, July 13$6,120.26$1,920.13$8,040.3876%$28,299.581844524.5%$153.8028.41%$1.24$3.665464$1.47
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Wednesday, July 14$6,700.44$1,849.58$8,549.9578%$24,638.121752212.6%$140.7934.70%$1.29$3.275748$1.49
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Thursday, July 15$7,164.34$1,964.83$9,129.0878%$30,768.512103215.2%$146.5229.67%$1.29$3.296145$1.49
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Friday, July 16$7,673.39$2,271.36$9,944.2477%$29,947.152082612.5%$143.9833.21%$1.27$3.376723$1.48
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Saturday, July 17$8,228.85$2,344.58$10,572.7278%$28,983.301952010.3%$148.6336.48%$1.33$3.476,852$1.54
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Sunday, July 18$7,805.86$1,831.64$9,636.5781%$29,530.402033617.7%$145.4732.63%$1.12$3.487514$1.28
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Monday, July 19$6,699.58$1,463.95$8,157.8582%$22,845.761632515.3%$140.1635.71%$0.96$3.437,419$1.10
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Tuesday, July 20$6,112.12$1,022.87$7,134.9586%$32,678.972316929.9%$141.4721.83%$0.91$3.197029$1.02
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Wednesday, July 21$7,992.14$1,341.89$9,328.2886%$33,817.212253917.3%$150.3027.58%$1.06$3.357938$1.18
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Thursday, July 22$9,795.74$1,528.03$11,321.4787%$35,256.452413313.7%$146.2932.11%$1.12$3.419184$1.23
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Friday, July 23$12,528.33$1,601.87$14,130.0689%$42,480.552873311.5%$148.0233.26%$1.07$3.5812132$1.16
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Saturday, July 24$10,718.09$1,799.22$12,517.3186%$36,256.752502811.2%$145.0334.52%$0.98$3.4211,413$1.10
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Sunday, July 25$10,130.83$1,521.39$11,652.1287%$35,906.852303716.1%$156.1232.45%$1.00$3.1010,609$1.10
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Monday, July 26$9,555.29$1,821.43$11,376.6784%$30,027.352152511.6%$139.6637.89%$1.06$3.979,488$1.20
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Tuesday, July 27$8,715.86$1,651.38$10,367.1384%$26,887.211902312.1%$141.5138.56%$1.16$3.687896$1.30
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Wednesday, July 28$8,769.75$1,531.85$10,301.5285%$28,699.072033416.7%$141.3735.89%$1.33$3.667015$1.47
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Thursday, July 29$7,680.16$1,826.21$9,506.1781%$28,158.632053215.6%$137.3633.76%$1.19$3.307,012$1.36
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Friday, July 30$12,312.25$1,786.04$14,097.6087%$35,031.172372711.4%$147.8140.24%$1.18$3.6010,970$1.29
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Saturday, July 31$8,496.04$1,774.08$10,270.1183%$24,986.651683923.2%$148.7341.10%$1.51$3.206167$1.67
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MONTHLY REPORT$260,510.02$75,961.34$336,471.3677%$1,050,708.847,6301,36417.9%$137.7132.02%$1.21$3.27241,825$1.39
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Sunday, August 1$10,272.00$1,751.65$12,048.3285%$39,630.152594316.6%$153.0130.40%$1.08$2.7310,163$1.19
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Monday, August 2$9,120.36$1,586.05$10,725.9485%$30,488.902103215.2%$145.1935.18%$1.12$2.848,743$1.23
100
Tuesday, August 3$8,017.62$1,876.71$9,910.7581%$31,726.372014019.9%$157.8431.24%$1.15$3.007,625$1.30