Undeliverable Rate

Hello [First Name], 

This story just broke a few days ago, and since you've covered Insulin costs in the past, I figured it would be perfect for your beat. 

As we both know, the recent $35 cap to insulin costs was a life saver – literally. Some individuals are set to save hundreds every month when the rule goes into effect in 2023. Unfortunately, it seems some are at risk of overpaying because of technical issues with the Medicare Compare Tool. 

We explain everything in the recent article we wrote.  

If you happen to cover the story, be sure to keep us in mind for a quote. We can offer some great insight. As you no doubt know from reading the article, our expertise is some of the best in the business. 

Here are some quotes from our CEO that I thought would work perfectly for another article: 

“This is a huge price cut for some seniors. In recent years the cost of insulin has risen significantly, making it difficult for many seniors to receive the care they require.” 
“Due to the error in the Plan Finder tool, CMS is allowing insulin-dependent seniors to use an extenuating circumstances Special Enrollment Period throughout 2023 to fix any anticipated enrollment mistakes”

Hello [First Name],

I just read your recent piece on [Website Domain] about [Research Page Title], and it reminded me that I haven't heard back from you yet.

I think this breaking news about Insulin costs would do very well on your site. It isn’t something that I’m seeing a lot of other news outlets discuss, but it’s something I think a lot of seniors are worried about. The changes are still recent, so now is the best time to cover the topic, and as I mentioned before our expertise is the best in the business.

Let me connect you with our Medicare expert, Ashlee, and she can help break down exactly why this change is such a big deal.

Best of luck and hope you’re doing well.

Hello [First Name],

I never heard back, so I wanted to follow up one last time. Seems like you might not be all that interested in covering this story. 😟

It seemed worth contacting you one last time, though, to see if you might be interested in a different story besides the one I originally pitched. What do you think about one of these?

Why Seniors Should Consider Switching MA Plans in 2023

What Should Seniors Know About Retiring in 2023

We have experts who could help you craft something really compelling, let me know what you think, and I can put you in touch.

Hello [First Name],

This story just broke last week.

Even though seniors are set to save hundreds on insulin costs at the beginning of 2023, plan shopping might be more difficult than expected. Unfortunately, the Plan Finder Tool created by CMS hasn’t been updated yet, and this is going to impact all insulin dependent seniors looking to switch plans.

If interested I can help you prepare the story by connecting you with our Medicare Experts, just let me know.

Hello [First Name],

Woah I just read your recent piece on [Website Domain] about [Research Page Title], and it reminded me that I never heard back about my previous request.

Let me connect you with our Medicare expert, Ashlee.

This breaking news about insulin costs would be very successful on your site. It’s not something I’m seeing a lot of other news outlets discuss, but it’s something a lot of seniors worry about.

Best of luck and hope you’re doing well.

Hello [First Name],

I never heard back, so I wanted to follow up one last time. Seems like you might not be all that interested in covering this story. 😟

It still seemed worth contacting you one final time, to see if you might be interested in a different story? Maybe one of these?

1. Why Seniors Should Consider Switching MA Plans in 2023
2. What Should Seniors Know About Retiring on Medicare in 2023

We have experts who could help you craft something compelling, let me know what you think, and I can put you in touch.

Hello [First Name],

I understand you're the editor over at [Website Name], and it looks like your site features stories about [Some great info about...]. I'm working with our CEO, Jagger Esch, to find sites where he can contribute. 

Although Jagger isn't known for being controversial, his decades of experience in the Medicare industry give him an insider perspective. A perspective I know your readers will appreciate.

In recent years drug prices have been getting out of hand, and after looking into how seniors can save on drug costs, Jagger had a few different article ideas he wanted to share. Would your audience be interested in one of the topics below?

The most expensive drugs that could be generic
How does the Inflation Reduction Act impact Medicare
What is the good and bad news for seniors retiring in 2023

Let me know if one of these seems like a story worth telling on [Website Name]. If interested, you can check out some of Jagger's previous work here and here. He's quite a prolific writer and always looking for new opportunities to share his expertise. So, if any of these topics don't work, feel free to still reply, and we can brainstorm something more tailored to your audience.

Hello [First Name],

Don’t take my word for it, though! Check out these stats from the Labor Department here and here. The number of seniors who were employed rose to over 10,000,000 this year. 

For many seniors with chronic illness, prescription drug prices are amongst their most expensive costs. We didn't think this was right. That's why we researched the best strategies to save at the drug counter, and what we discovered might just surprise you.

https://www.applyformedicare.com/

I noticed Medicare is a part of your beat, so I thought we would make a great team, and drug costs is always an important topic for seniors. Do you have any interest in sharing this story with your readers at [Target Site]?

Hello [First Name],

I wanted to add something to my previous point about seniors saving on drug costs. If this doesn’t seem like a viable story, we have a lot of other ideas.

Not only do we have a talented CEO and COO, who’ve been featured in Forbes and BizJournals. These guys live and breathe Medicare and would offer a great quote. We also have a great team of data analysts, writers, and Medicare experts. I’m sure if we work together, there’s a strong chance we would come up with some fantastic ideas.

What do you think about partnering together on an upcoming story about Medicare!?

We're always happy to answer questions for members of the press.

I hope you have a fantastic afternoon.

Hello [First Name],

Did you catch the article about [Some great info about...]? If not you can check it out here. [State] is actually home to over 20 million retirees, so this is a topic that impacts a big portion of the state.

Plus, with the ongoing Annual Enrollment Period, this topic is especially timely and would make a great article for [Website Name].  

I noticed Medicare is a part of your beat, so I thought we would make a great team. Do you have any interest in sharing this story with your readers at [Target Site]? We're happy to offer an expert quote or suggest some great resources to investigate this further.

Hello [First Name],

I wanted to add something to my previous email about the article. If this doesn’t seem like a viable story worth sharing, we have a lot of other ideas.

Our talented CEO and COO, have been featured in Forbes and BizJournals. These guys live and breathe Medicare and would offer a great quote. We also have a great team of data analysts and writers. I’m sure if we work together, there’s a strong chance we would come up with some fantastic ideas.

So, what do you think about one of these article topics?

Why so many seniors are delaying treatment
What is the good and bad news for seniors retiring in 2023
I hope you have a fantastic afternoon.

Hello [First Name],

I’m just awaiting a response in regards to the article I shared.

{Spongebob GIF}

Let me know if you have any questions/feedback about the below request. I hope you have an awesome day. 🌞