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take actionType Objective1st Priority Content2nd Priority Content3rd Priority ContentForward Paths
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META CONTENT TYPE (the header and footer)Identify Greenpeace as the organization behind this websiteLogo Sharing features Localization featuresRegional site linksPrivacy policy
Terms & Conditions
Code of conduct CC notice		N/A (embedded content type)embedded
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STORY TEMPLATEProvide a structure for webbies to create new pages or postsCharacters
Conflict
Vision		Tactics
Timestamp		Settings / geolocation*N/A (embedded content type)
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IMPACTShowcase progress and help users understand how their actions matterTopic tag
Title		take action statisticsN/A (embedded content type)
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MEDIA (metadata)Provide the user with an interactive and engaging online experienceTopic tag
Title
Summary		AttributionLinksN/A (embedded content type)
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DOWNLOAD Allow users to save GP publications offlineTitle
Summary		PDF linkN/A (embedded content type)
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PAGE SPECIALshare Greenpeace's vision while driving usersCommunity statement
- Featured story
- Excerpts of the issues/campaigns addressed relevant to the page (explore)
- Take Action excerpts (act)		(Blog posts)(About content)
(Newsletter subscription CTA
)		Page, topic, post, take action, map
- Map (offices, ships, victories)
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TOPICEducate the user on the issues GP addresses, show them what they can do to helpTitle
Vision bullets
Problem bullets
Impact link
take action excerpt		Post excerpts
Publication excerpts		how to or topicprimary
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POSTGive timely, new information on campaigns and issues that Greenpeace works onTopic tag
Title
Summary		take action excerptStoryhow to or topic
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PAGE (AKA EVERGREEN)Provide evergreen content about Greenpeace as an organizationTitle
Summary		Storytake action excerpthow to or topic
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FORMCollect information from the user(Topic)
Title
Form field: User name
Form field: Password		Optional Form fields*Page, impact
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PROFILESummarize a users account informationTitle
Following topic tag(s)
Following Take Action
Impact icon
User Settings link		User Settings, topic, take action
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TAKE ACTIONDescribe a series of things users can do to create positive impactTopic tag
Title
Summary		Impact
Tasks 		Share / Proof of actionPublications, post, topic, page
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SEARCH RESULTSShow the user appropriate content based on their inquiryTitle
(metadata of categories and tags)		(embedded posts)
(media)
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TOOLKITGive the user assets allowing them to participate in campaignsTopic tag
Title
Summary
Text samples
Graphics		Links
Publication excerpts		Publications, how to, downloadssecondary
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PUBLICATIONProvide the user with detailed information on topics and behaviors that will help protect the planetTopic tag
Title
Summary		take action excerpt
Chapter Navigation		Impact iconHow tos
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UPDATESRemind users to check the site for new information or ask them to perform a IRL activityTopic tag
Title
Summary		Timestamp Geolocation(take action) (Profile)Topic, post, how to
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USER SETTINGSAllow the user control over her Greenpeace accountTitle
Display Name
Email Address
Change Password
Privacy Settings (TBD)
Subscriptions		Biography*
Profile pic*		Address*
Phone*		Profile
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MAPShow users where GP offices and activities are happeningTitle
Location pin		Profile icons/modulesPage, eventtertiary
- Map (offices, ships, victories)
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EVENTGive information on social opportunitiesTitle
Summary
take action excerpt		Date/Time LocationLinkMap, Page
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