Content strategy & story inventory
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Content TypeType Objective1st Priority Content2nd Priority Content3rd Priority ContentForward Paths
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META CONTENT TYPE (the header and footer)Identify Greenpeace as the organization behind this websiteLogo Sharing features Localization featuresRegional site linksPrivacy policy
Terms & Conditions
Code of conduct CC notice
N/A (embedded content type)embedded
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STORY TEMPLATEProvide a structure for webbies to create new pages or postsCharacters
Conflict
Vision
Tactics
Timestamp
Settings / geolocation*N/A (embedded content type)
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IMPACTShowcase progress and help users understand how their actions matterTopic tag
Title
take action statisticsN/A (embedded content type)
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MEDIA (metadata)Provide the user with an interactive and engaging online experienceTopic tag
Title
Summary
AttributionLinksN/A (embedded content type)
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DOWNLOAD Allow users to save GP publications offlineTitle
Summary
PDF linkN/A (embedded content type)
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PAGE SPECIALshare Greenpeace's vision while driving usersCommunity statement
- Featured story
- Excerpts of the issues/campaigns addressed relevant to the page (explore)
- Take Action excerpts (act)
(Blog posts)(About content)
(Newsletter subscription CTA
)
Page, topic, post, take action, map
- Map (offices, ships, victories)
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TOPICEducate the user on the issues GP addresses, show them what they can do to helpTitle
Vision bullets
Problem bullets
Impact link
take action excerpt
Post excerpts
Publication excerpts
how to or topicprimary
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POSTGive timely, new information on campaigns and issues that Greenpeace works onTopic tag
Title
Summary
take action excerptStoryhow to or topic
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PAGE (AKA EVERGREEN)Provide evergreen content about Greenpeace as an organizationTitle
Summary
Storytake action excerpthow to or topic
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FORMCollect information from the user(Topic)
Title
Form field: User name
Form field: Password
Optional Form fields*Page, impact
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PROFILESummarize a users account informationTitle
Following topic tag(s)
Following Take Action
Impact icon
User Settings link
User Settings, topic, take action
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TAKE ACTIONDescribe a series of things users can do to create positive impactTopic tag
Title
Summary
Impact
Tasks
Share / Proof of actionPublications, post, topic, page
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SEARCH RESULTSShow the user appropriate content based on their inquiryTitle
(metadata of categories and tags)
(embedded posts)
(media)
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TOOLKITGive the user assets allowing them to participate in campaignsTopic tag
Title
Summary
Text samples
Graphics
Links
Publication excerpts
Publications, how to, downloadssecondary
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PUBLICATIONProvide the user with detailed information on topics and behaviors that will help protect the planetTopic tag
Title
Summary
take action excerpt
Chapter Navigation
Impact iconHow tos
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UPDATESRemind users to check the site for new information or ask them to perform a IRL activityTopic tag
Title
Summary
Timestamp Geolocation(take action) (Profile)Topic, post, how to
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USER SETTINGSAllow the user control over her Greenpeace accountTitle
Display Name
Email Address
Change Password
Privacy Settings (TBD)
Subscriptions
Biography*
Profile pic*
Address*
Phone*
Profile
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MAPShow users where GP offices and activities are happeningTitle
Location pin
Profile icons/modulesPage, eventtertiary
- Map (offices, ships, victories)
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EVENTGive information on social opportunitiesTitle
Summary
take action excerpt
Date/Time LocationLinkMap, Page
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