ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
Book Marketing Plan & To-Do List
2
To use and edit this sheet, click "File"--> "Make a Copy" and save it with a new name.
3
Book Marketing Plan
1-touch; ongoing-touch; daily touchTip: double click on the cell in the dates & deadline columns and a calendar will appear!2024-05-09
4
Color
WBS Number
Task name / TitleTouchAssigned toPlanned start datePlanned end dateDeadlineProgress (%)Duration (hours)Estimated hours
Time log (minutes)
StatusPriorityTask descriptionCostActual cost
5
1REQUIRED000
6
1.1WEBSITE1-touch000
7
1.1.1Newsletter list signup (optional)000
8
1.1.2About page: author bio000
9
1.1.3Speaking/ Book club page000
10
1.1.4Book sales page000
11
1.1.5Blog page000
12
1.1.6Other publications000
13
1.1.7Links to social media0
14
1.1.8Contact page0
15
1.1.9Reviews0
16
1.1.10Press Kit
17
1.2AMAZON 1-touch0
18
1.2.1Book page0
19
1.2.2Product description0
20
1.2.3Endorsements and reviews0
21
1.2.4Author Central page0
22
1.2.5Author bio0
23
1.2.6Blog and social media feeds (linked)0
24
1.2.7Videos0
25
1.3GOODREADS1-touch0
26
1.3.1Create book page0
27
Join Author Program
28
BOOKS.BY1-touch
29
Create account
30
1.4BIO1-touch
31
1.4.11–2 sentence bio
32
1.4.2Short bio (50–75 words)
33
1.4.3Medium bio (100–150 words)
34
1.4.4Long bio (250–400 words)
35
2RECOMMENDED0
36
2.1PRESS KIT1-touch0
37
2.1.1Author bio & photos0
38
2.1.2Book blurb, specs, and cover art0
39
2.1.3Media history: include links/clips to pubs and appearances0
40
2.1.4Speaking engagements0
41
2.1.5Endorsements0
42
2.1.6List of potential interview questions0
43
2.2NEWSLETTER | SUBSTACKongoing-touch0
44
2.2.1Automated emails0
45
2.2.2Email list sign-up0
46
2.2.3Lead magnet0
47
2.2.4Custom template0
48
2.3SOCIAL MEDIAdaily-touch0320000
49
2.3.1Choose your platform(s)0800OpenMedium00
50
2.3.2Create a content calendar0800OpenMedium00
51
2.3.3Use a scheduler to set up posts0800OpenMedium00
52
2.3.4Create content (posts, reels, stories)0800OpenMedium00
53
2.4SPEAKING ENGAGEMENTS | LIVE EVENTSongoing-touch0160000
54
2.4.1Speak at conferences, conventions, and festivals0800OpenMedium00
55
2.4.2Sell books at a festival (booth or table), sit at an org.'s table and sign books0800OpenMedium00
56
2.4.3School visits0800OpenMedium00
57
2.4.4Book club visits (online & in-person)0
58
2.4.5Video interviews0
59
2.4.6Donate copies to library/give reading or talk
60
2.51-PAGE SELL SHEET1-touch
61
2.5.1
High-res image of your book cover
62
2.5.2Elevator pitch
63
2.5.3Author bio
64
2.5.4Purchasing info
65
2.5.5Design info into 1 sheet
66
2.6SWAG1-touch
67
2.6.1Design and print postcards, bookmarks, or other promo items
68
2.7BOOK LAUNCH1-touch
69
Set up
70
Create a timeline prior to launch week
71
Plan launch week tasks
72
Follow up
73
3UP TO YOU0
74
3.1BLOG | VLOGongoing-touch0
75
3.1.1Post on your website and/or Medium0
76
3.2PODCASTmulti-touch080000
77
3.2.1Create podcast episodes0800OpenMedium00
78
3.2.2Add you podcast on iTunes0000OpenMedium00
79
3.3ARTICLES & GUEST POSTS/PODCAST GUEST SPOTSongoing-touch0400000
80
3.3.1Pitch articles (newspapers/magazines)0800OpenMedium00
81
3.3.2Pitch to relevant podcasts0
82
3.4BOOK REVIEWSongoing-touch0
83
3.4.1List authors to do trades0
84
3.4.2Ask or incentivize readers to leave 5-star reviews on Amazon & Goodreads0
85
3.4.3Pay for Kirkus & Booklist0
86
3.5VISIT BOOK CLUBSongoing-touch
87
3.5.1Add "Book Clubs" page to your site
88
3.5.2Add "Book Club reader guide" to your site
89
3.5.3Reach out to friends and on social media to let them know you're available for visits (in-person and virtual)
90
3.6RUN AMAZON PROMOTIONSongoing-touch
91
3.6.1Schedule free giveaways
92
3.6.2Organize Kindle promotions
93
3.7IN-PERSON NETWORKongoing-touch0
94
3.7.1Find events/conferences/book launches0
95
3.7.2Practice elevator pitch0
96
3.7.3Hand out postcards/bookmarks0
97
3.8ONLINE NETWORKdaily-touch
98
3.8.1Follow other authors on social media & comment (5 engagements per day)0000OpenMedium00
99
3.8.2Share others posts on your social channels or highlight others' work on your channels
100
3.8.3Give fellow authors 5-star reviews on Goodreads