2018 SourceMedia Universal Specifications
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Digital Display Advertising Creative Specifications and Format Guidelines
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Date: 6/21/2018STANDARD SPECSRICH MEDIA CONTENT SPECS
(See detailed notes at the bottom of this doc)
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ProductAd FormatDevicesAd Unit SizeMax File Size
(GIF, JPG/ HTML5)
File FormatsMax AnimationMax LoopFrames Per Second (FPS)Max Expansion
Dimensions
Polite LoadSubsequent Load
(user initiated)
Max Video LengthAudio or Video InitiationZ-IndexCreative Due
(Business Days)
Control Requirements & Notes
(Pls ensure viewability of entire cell content, especially if you've downloaded this document)
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Digital DisplayFull BannerDesktop
Tablet
468x6040kGIF, JPG, HTML5**, 3rd Party Tags*:15324N/AN/AN/AN/AN/AN/A3 days prior to launch.
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Medium
Rectangle
Desktop
Tablet
Mobile
300x25040k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*:15324N/A100k2.2 MB:15 SecondsUser Initiated
(on click)
N/A3 days prior to launch. Rich media is due 7 days prior. • Control = Click to Open, "Close X" on expanded panel and "Expand" on collapse panel.
• Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output".
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Half PageDesktop
Tablet
300x60040k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*:15324N/A100k2.2 MB:15 SecondsUser Initiated
(on click)
99993 days prior to launch. Rich media is due 7 days prior. • Control = Click to Open, "Close X" on expanded panel and "Expand" on collapse panel.
• Retract feature. = Enable "Click to close" or Enable Mouse-Off retraction.
• Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output".
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LeaderboardDesktop
Tablet
728x9040k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*:15324N/A100k2.2 MB:15 SecondsUser Initiated
(on click)
N/A3 days prior to launch. Rich media is due 7 days prior. • Control = Click to Open, "Close X" on expanded panel and "Expand" on collapse panel.
• Retract feature. = Enable "Click to close" or Enable Mouse-Off retraction.
• Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output".
• Backup GIF/JPEG required for all flash creatives
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PushdownDesktop970x90 expands to 970x25040k GIF/JPG
150k HTML5
Static GIF or JPG,
HTML5**
:15324970x250 Expands Down100k2.2 MB:15 SecondsUser Initiated
(on click)
999910 days prior to launch for 3rd party tags.
15 days prior to launch for SourceMedia to build the pushdown unit
• Auto-Expands for 5 seconds max) and then auto-retracts 1 time per user per day
• After the initial visit the pushdown is user initiated by enabling Click-to-expand and click-to-retract and Control = “Close X” button on expanded panel to close.
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Super LeaderboardDesktop
Tablet
970x9040k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*:15324N/A100k2.2 MB:15 SecondsUser Initiated
(on click)
N/A3 days prior to launch. Rich media is due 7 days prior.
• Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output".
• Backup GIF/JPEG required for all flash creatives
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BillboardDesktop
970x25040k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*:15324N/A100k2.2 MB:15 SecondsUser Initiated
(on click)
N/A3 days prior to launch. Rich media is due 7 days prior.
• Video must include: "Play". "Pause", "Mute", "Volume Contro - zero (0) output".
• Backup GIF/JPEG required for all flash creatives
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Pillars
(only available as a takeover). Confirm with account manager for available for sites
Desktop188x1050 (left panel)40k GIF/JPGGIF, JPG, 3rd Party Tags*N/AN/AN/AN/AN/AN/AN/AN/AN/A7 days prior to launchSee Example For Live Content Layout
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188x1050 (right panel)40k GIF/JPG • Live content area is 110x675 on the top inside corner of each unit
• Each unit (left and right) can have a separate click thru URL
• Only available as part of a home page takeover combo and does not appear on tablet
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Interstitial
Desktop
Tablet
640x48080k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*:08324N/AN/AN/AN/AUser Initiated
(on click)
N/A7 days prior to launch • Ad Unit appears 1x per user per day, for 10 seconds unless user intiates close (button appears on the template, no need to place a "close" button on the creative). Resolves to home or article page if there is no user interaction.
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Video Pre-RollDesktop
Tablet
480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen)2MBMP4N/AN/A24N/AN/AN/A:15N/AN/A7 days prior to launch • Video must be VAST 2.0 Compliant
• Click trackers are optional and can be delivered with pre-roll video
• Pre-Roll can be site served or 3rd party served (Vast 2.0 tags only). 1x1 tracking pixels can not be used to measure impressions. Vast 2.0 tags only to provide 3rd party reporting.
Placement is 100% SOV. Only 1 advertiser at a time.
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OutStream VideoDesktop1280x720
(16:9 aspect ratio, responsive to page level)
10MBMP4 or VPAIDN/AN/A24N/AN/AN/A10-30 secondsDesktop: Audio activated upon mouse over
Mobile: Audio activated up on click
N/A5 days prior to launch• Video tags must be SSL compliant.
• NO flash ads
• Click thru URLs are optional
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Mobile Banner Mobile320x5040kGIF, JPG, PNG, HTML5**, 3rd party tags:15324N/AN/AN/AN/AN/AN/A3 days prior to launch* Html5 site
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LogoDesktop712x43840kSVG, PNGN/AN/AN/AN/AN/AN/AN/AN/AN/A7 days prior to launch • Must be transparent - We do not accept EPS Format. Digital conversion to accepted format is available at a charge of $175
• Wherever possible, logos should be sent in their stacked/square version if client corporate identity system allows for a stated/square version
• Include URL for redirect
• All programs for redesigned sites, please confirm with your account manager.
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Homepage TakeoverDesktop970X90
40k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*N/AN/AN/AN/AN/AN/AN/AN/AN/A7 days prior to launchClick link for visual guidelines
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(2) 300X25040k GIF/JPG
150k HTML5
GIF, JPG, HTML5**, 3rd Party Tags*N/AN/AN/AN/AN/AN/AN/AN/AN/A • Option to include 728x90 leaderboard to run on tablet
• Background wallpaper should not have too many colors/elements so as to work with the SM site design
• Wallpapers should not be too light so as to stand out from the site, and the wallpaper will need to fade into the site background color of #F9F9F9. SM reserves the right to change the fades as needed. See link above for visual guidelines.
• Concentrate imagery in the top 100px of the wallpaper, noting that there will be an ad centered in this space (728x90 or 970x90)
• The background image is scaled to be as large as possible so that the background area is completely covered by the background image. Some parts of the background image, depending on the aspect ratio of a user’s browser, may not be in view within the background positioning area.
• Wallpaper should not include major elements in the non-viewable areas (such as the bottom or the sides)
• Do not include text in the wallpaper
• Wallpaper background image is not clickable
• Display ads (970x90 or 728x90, 300x250) should match the look and feel of the wallpaper, and share elements (images, palette, typography, etc.)
• Do not include connecting imagery between the wallpaper and any ad units on the page. We cannot guarantee that the images will consistently line up on all users screens.
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Wallpaper 1680X9001 MBPNGN/AN/AN/AN/AN/AN/AN/AN/AN/A
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Scroller
(Landscape)
Desktop/Mobile/Tablet700x1400
(16:9 aspect ratio)

Visible Slot 700x700
(responsive to page level)
200KBJPG, PNGN/AN/AN/AN/AN/AN/AN/AN/AN/ASupplied Creative: 10 days prior to launch• Tags must be SSL compliant, 1x1
• Custom Creative Production available (Optional)
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Flex Block

*Additional unit size options available. See notes section
Desktop Only970x25040k Static GIF/JPG
150k HTML5
GIF, JPG, HTML5, 3rd Party Tags:15 Seconds324N/A100k2.2 MB:15 SecondsUser Initiated
(on click)
N/A3 days prior to launch. Rich media is due 7 days prior.
• Backup GIF/JPEG required for all flash creatives
• Option to swap header with 970x90 or 728x90
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300x105080k Static GIF/JPG
150k HTML5
GIF, JPG, HTML5, 3rd Party Tags:15 Seconds324N/A150k2.2 MB:15 SecondsUser Initiated
(on click)
N/A3 days prior to launch. Rich media is due 7 days prior.• Must be sold with a header or a flex block.
• Not a Standalone product
• Option to swap box/right rail with 300x600 or 300x250
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ENEWSLETTERSText AdN/AN/A55-character Headline +
100-character Body
(includes spaces and special characters) + 3-word call-to-action
N/AN/AN/AN/AN/AN/AN/AN/AN/A7 days prior to launch • 3rd party trackers not accepted
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Full Banner468x6040k Static GIF, JPG, PNGN/AN/AN/AN/AN/AN/AN/AN/AN/A7 days prior to launch • 3rd party trackers not accepted
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Medium Rectangle300x25040K Static GIF, JPG, PNGN/AN/AN/AN/AN/AN/AN/AN/AN/A7 days prior to launch • 3rd party trackers not accepted
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GENERAL NOTES & REQUIREMENTS
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1Ad ServingSourceMedia uses DART for Publishers (DFP) to serve ads to its websites. DART for Advertisers clients (DFA) are encouraged to send Internal Redirects to expedite the ad traffic process.
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2One-pixel borderSourceMedia requires a grey one-pixel border around the ads to distinguish it from white or black background areas of the site. Creative pixel size in the specifications include banner and panels.
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3BackgroundCreative must include a solid background. SourceMedia cannot use transparent creative.
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4FilenameAll files should begin with the same file name and may not exceed 12 characters excluding the extension name (ex abc300x250.fla). The following characters should not be included in the filename:
Ampersands: &
Asterisks: *
Slashes: / or \
Spaces:
Question Marks: "
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Referring URL/link and Tracking - SourceMedia will not schedule any campaigns without an active referring URL/link (destination page/site).
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We cannot use shortened URLs such as those provided by bit.ly
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Please provide a static backup GIF or JPG file for all animated files or videos (that can not run on non-rich media enabled browsers). 40K
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We don't currently run any study or survey pixels unless expressly approved by SourceMedia in writing prior to the flight date.For more info, please contact your digital account manager.
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All 3rd Party tags must be SSL compliant. All 3rd party served creative must be SSL secure
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10Please advise SourceMedia in writing if your ad tags include code for ad verification, fraud, or viewability analysis at least 7 business days in advance. Please note that SourceMedia only accepts MONITORING TAGS, not blocking tags, on our sites. Tags with Integral Ad Science, Moat, and/or DoubleVerify are included in this requirement.
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STANDARD BANNER CREATIVE GUIDELINES
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1File Formats:
GIF (static or animated)
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JPG
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3rd party tags from approved vendors
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HTML5 (3rd party served)
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ENEWSLETTER BANNER CREATIVE GUIDELINES
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For e-Newsletters we DO NOT accept 3rd party tags, Rich Media redirect tags, or Flash files . This includes 1x1 impressions pixels.
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We can only serve Static GIF or JPEG file
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e-Newsletters ads are set live for one (1) month
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**Also note while we accept animated .gif files for newsletters, users of Outlook '07 will not be able to view them correctly. We recommend using static images for newsletters.
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We cannot use shortened URLs such as those provided by bit.ly
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RICH MEDIA CREATIVE GUIDELINES (WEB ONLY)
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File weight calculation: All files for the ad, including shared libraries (ie, jss, css, etc) must be included as part of the maximum file weight calculation for all file load limit
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Initial file load: Includes all assets and files necessary for completing first visual display of the ad and requested before DOMContentLoaded browser event
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o Impression must be counted immediately following initial file load
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Ad should not exceed 10 file requests during initial file load
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No polite downloads unless impression is counted immediately following polite download
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Max CPU: Ad cannot exceed 30% CPU usage during host-initiated execution
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Approved Rich Media vendors
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For Banners: DoubleClick, Atlas, Eyeblaster, Mediaplex, PointRoll, Unicast, Viewpoint, BlueStreak, ADTECH IQ, Flashtalking, and Sizmek
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For Expandable/Out-Of-Banner: DoubleClick, Eyeblaster, Linkstorm
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Interstitial Floating Ads: DoubleClick, Eyeblaster, Atlas, Mediaplex
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Hotspot should be clearly defined and not exceed 1/4 of the original ad size (25%). Initiates when cursor rest on hotspot for at least 1-sec. Must not initiate audio. Any audio/video must be user initiated upon click.
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HTML 5 CREATIVE GUIDELINES
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HTML5 creatives are accepted as 3rd party tags and will be served through our ad serving platform, Dart For Publishers Premium
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***HTML5 creatives must be 3rd party served at this time***
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More info on Flash versus HTML5 creatives here:
Source Media HTML5 FAQs
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3RD PARTY TAGS
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Approved 3rd party vendors (please ask about expandable/out-of-banners or floating ads...All IAB Supported and Certified Rich Media Vendors accepted)
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AtlasDoubleClick
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ConversantViewpoint
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Sizmek/MediaMind
ADTECH IQ
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Linkstrom
Flashtalking
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2NOTE: If a third party is serving the ad, please follow that vendor's instructions for coding the Flash click through.
All the aspects of the ad (i.e. file size, animation, etc.) must be in accordance with SourceMedia ad specifications.
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More Information
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General Guidelines & Policies
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Links to Special Sponsorships
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