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KEL HEALTHCARE MEDICAL SERVICES
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90-Day Social Media Content Strategy & Master Calendar — kelhealthcaremedical.com
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PracticeKEL Healthcare Medical Services, P.C. — Woodside, Staten Island, Wading River & Brooklyn, NY
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Services (11)Comprehensive Health Assessments, Chronic Disease Management, Preventative Care, Women's & Men's Health Services, Lifestyle Counseling, Acute Care, Vitamin & Mineral Infusions, Geriatric Care, Diagnostic Testing, Referral Services, IV Drip Bar Therapy
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Platforms (5)Instagram, Facebook, TikTok, YouTube, LinkedIn
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Content volume4,050 content pieces over 90 days — 45 pieces/day, 9 pieces/day/platform, 810 pieces/platform over the full run.
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Production engine270 unique scripts (3/day x 90 days), each with 3 hook variants (A/B/C), each variant cut for all 5 platforms: 270 x 3 x 5 = 4,050.
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Strategic focusPatient acquisition and trust — not vanity metrics. Every piece is tagged to a funnel stage, a KPI, and a business objective so performance can be tied back to bookings, not just views.
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12 Business Objectives (in priority order)
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#Objective
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1Increase local brand awareness
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2Increase awareness of KEL Healthcare's services
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3Build trust with prospective patients
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4Educate patients about preventive healthcare
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5Increase website traffic
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6Increase appointment inquiries
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7Increase calls and booking actions
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8Increase Google Business Profile visibility and reviews
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9Establish KEL Healthcare as a trusted healthcare provider in New York
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10Create a recognizable and trustworthy healthcare brand
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11Generate qualified local patient leads
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12Build long-term organic social growth
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Table of Contents
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▸ 0. Overview
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▸ 1. Audience Personas (12)
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▸ 2. Geographic Strategy
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▸ 3. Strategy, Funnel & KPIs
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▸ 4. Platform Architecture
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▸ 5. Content Pillars
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▸ 6. 90-Day Master Content Calendar (4,050 rows)
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▸ 7. Viral Hook Library (60)
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▸ 8. Viral Format Library (30)
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▸ 9. Script Bank (270 scripts x 3 hooks)
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▸ 10. Hook Split-Test Tracker
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▸ 11. Content Brief Template
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▸ 12. Creator & Provider Roster
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▸ 13. Risk Register & Kill Switches
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▸ 14. Weekly Operating Rhythm
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▸ 15. First 60-Min Protocol
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▸ 16. Launch Readiness Checklist
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▸ 17. Appointment Funnel
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▸ 18. KelHealthCare Sheet — Final Numbers
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This workbook was built to match the structural depth, testing methodology, and production-system rigor of a reference 90-day content operation, rebuilt entirely around KEL Healthcare's real services, real locations, and healthcare-appropriate compliance and trust requirements (no consumer/social-app content was reused).
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