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Copyright 2025. Propl AS - Org. No.: 926 409 263
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From a scale of 1: not so important, to 5: most important. Importance on what we must have to traction: customers and investment. 5: absolute must have, 4: good to have, 3: OK, 2: nice but not needed, 1: can live without. This is applied for startups at an early stage.
What has been done from each founder and results
How would you rate yourself in percentage? Based on contribution to outcome: 0 - no contribution, 5: maximum contribution. For the work that has not been done: rate your future commitments, this will be used as your KPIs for future stock options
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Change the item below based on your companyExplanationWeight - Change the weight here based on what's most important for youCo-founder 1Co-founder 2Co-founder 3Co-founder 1Co-founder 2Co-founder 3Co-founder 1Co-founder 2Co-founder 3
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Security
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UX/ UI2Tasks and KPIsTasks and KPIsTasks and KPIs3.04.01.0682
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TechnologyIdentify technology and competencies required for product development5Tasks and KPIsTasks and KPIsTasks and KPIs2.04.00.010200
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Product visionCreate product vision for the next 5 years5Tasks and KPIsTasks and KPIsTasks and KPIs3.21.63.616818
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Product development5Tasks and KPIsTasks and KPIsTasks and KPIs3.04.53.01522.515
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Product content4Tasks and KPIsTasks and KPIsTasks and KPIs4.01.54.016616
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Customer
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CustomersGet pilot customers with signed letters of intent54.53.53.022.517.515
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Go-to-market strategyCreate go-to-market strategy from MVP to final product in 5 years52.41.63.612818
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Investor
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InvestorNetwork and pitch to investors, find potential investors44.53.03.0181212
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PresentationPrepare presentations: pitch, product, strategy44.04.54.5161818
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Financial modelPrepare financial model44.53.03.0181212
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Executive summaryPrepare executive summary41.62.83.66.411.214.4
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Due diligence dataroomPrepare due diligence dataroom 44.54.54.5181818
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Term sheetInvestment terms and requirements 44.00.04.516018
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Public funding
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Grant 1Prepare application and required documents and apply34.53.54.013.510.512
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Grant 2Prepare application and required documents and apply34.54.54.013.513.512
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OthersIdentify other funding opportunities and apply 34.54.04.513.51213.5
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Partnership
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Distribution partners33.53.53.510.510.510.5
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AdvisorIdentify competencies needed and recruit advisors33.03.01.0993
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Other strategic partnersFind and establish strategic partners 33.53.53.510.510.510.5
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Marketing, PR, branding and research
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Market size and potentialResearch into market potential, growth, size to be used in pitch deck, company materials, grant applications31.00.02.0306
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CompetitionCompetitive landscape: indepth studies of competition, their unique value proposition and pricing to be used in company materials, grant applications, product development41.51.53.56614
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Value propositionWhat is unique about the startup? Results have to be used in company materials, pitch deck, grant applications52.01.04.510522.5
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Branding, design and logoBrand and image. Results have to be used in company materials, pitch deck, grant applications32.01.53.564.510.5
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WebsiteTechnical (Website development & maintenance), content (SEO, SEM), back links32.04.53.0613.59
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Digital marketingSocial media, SEO22.02.53.5457
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PRNews articles, media coverage32.01.02.5637.5
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Content creation/podcastContent to show startup as a thought leader32.51.03.57.5310.5
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Legal
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Intellectual property strategyIdentify strategy to protect ideas and concepts: trademarks, copyright, design, etc43.01.03.512414
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PatentResearch, filing44.01.04.516418
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GDPRData privacy policy44.04.53.0161812
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Legal documents (company registration, contracts, agreements)Prepare necessary documents such as contracts, agreements42.51.02.01048
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Administration
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Accounting32.51.01.07.533
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Annual report Shareholders32.01.52.564.57.5
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Other admin work (company report, etc)VAT, employee, insurance, shareholder, etc, tax32.51.00.07.530
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Technical admin
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ToolingInvestigate, test 31.02.50.037.50
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SecurityMFA, identity access management, data storage protection40.03.50.00140
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Expertise - needed for hands-on work, we cannot rely too much on freelancers or interns. The higher your score, the more you need to be actively involve, doing hands-on work
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Expertise in industry you are operating in (define here)0: zero knowledge, 1: have experienced in a recruitment process, 2: understand the methodology, 3: can navigate research, apply research into the product, 4: formal education and experience, 5: expert, have done research, written journals53.01.03.515517.5
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Data science, AI and ML�0: zero knowledge, 1: understand definition/concept, how they apply in practice, 2: understand methodology, 3: apply methodology into practice, 4: formal education and experience, 5: expert, years of experience, track records53.54.51.017.522.55
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Other areas (define here)0: zero knowledge, 1: know which tools can be used, 2: can operate the tools for quick fixes and editing, 3: use the tools to design, 4: formal education and experience, 5: expert with track records52.03.51.51017.57.5
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HR
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Recruit, onboard and train interns/employees32.52.52.57.57.57.5
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Founder's commitment before we raise enough fund to pay salary
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Number of hours per weekAssuming 40 hours a week = full time43.52.23.0148.812
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Investment to the companyMoney invested to establish company55.00.00.02500
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Coming up the the startup ideaOriginal idea needed to kickstart the startup55.00.00.02500
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Total163129.70104.20115.80500.90390.50436.90
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Ownership split37.71%29.40%32.89%
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Sum weighted1,328.30
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