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Industry Coverage Heat Map
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Actionable Framework: Customer Proof Coverage by Industry
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IndustryCase StudiesTestimonialsVideosLogosCoverage Score
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Healthcare512225✅ Strong
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Fintech2408⚠️ Weak
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Manufacturing0205❌ Critical Gap
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Retail39115✅ Strong
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✅ Strong:
well-covered with diverse proof types
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⚠️ Weak:
needs more content and variety
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❌ Critical Gap:
immediate action required
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How to Use This Template:
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1. Add your industries in the first column
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2. Count your customer proof assets for each industry
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3. Update the Coverage Score based on your assessment:
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- Strong: 3+ case studies OR 8+ testimonials with variety
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- Weak: 1-2 case studies OR 3-7 testimonials, limited variety
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- Critical Gap: 0 case studies AND <3 testimonials
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4. Use this data to prioritize your customer marketing efforts
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