Spheres of Social Media Expertise
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ABCD
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Any Collegian Can Do ThisYou're Halfway ThereOk, You're an Expert
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PlatformsTwitter, Facebook, LinkedIn, Reddit, YouTube, TripAdvisor, SlideShareYelp, StumbleUpon, Wikipedia, Google Profiles, BlogTalkRadio, Delicious, Tumblr, Facebook AdsQuora, HARO, StackOverflow, Fark, Hacker News, IdeaScale, Ning, AdWords
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TacticsComments that contain obvious SEO anchor text will be deletedIncluding links to images with [img] label increases click-through ratesProfiles with certain headshot angles increase engagement
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PsychologyObvious promotional messaging rarely worksThe shorter the tweet, the higher the click-through rateFemale profiles received lower engagement on women-centric networks like Etsy
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CreativeBrand mascots may outperform brand logos in social profilesFacebook contests with a low barrier to entry work wellVideos from YouTube can be embedded; use XML sitemaps to get GG rich snippets
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AnalyticsTrack clicks with bit.ly; track actions with Google AnalyticsUse custom segments in Analytics to partition social visitsUse "rel-canonical" and landing page code to help track specific CTAs and campaigns
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ToolsTweetdeck, Google Analytics, Bit.ly Pro, Facebook Insights, Unbounce, Tatango, Hoot SuiteStatdash, Trunk.ly, Rowfeeder, Radian6
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