Scott_E_SocialMediaCampaignCadence_Sample.xlsx

	A	B	C	D	E
1	Compliance Packages
2	Messaging	Target Audience	Cadence	Sample Paid Ad Text for Graphic (LinkedIn)	CTA Link ("Learn More" )
3	Convenient compliance; relevant content	Compliance Group #2	1x/Nov	Header: Everything you need to meet your MCLE compliance deadline. Description: Curated with California attorneys in mind, get fast, reliable, and in-depth coverage of the latest developments in your practice area.	https://www.ceb.com/products/compliance/
4	Don't delay; convenient compliance; relevant content	Compliance Group #2	1x/Dec	Header: Compliance deadline coming up? CEB’s got you covered. Description: Get your required 25 hours of compliance credit in one high quality, pre-packaged bundle of on-demand CLE content.	https://www.ceb.com/products/compliance/
5	Hurry--time running out; convenient compliance; relevant content	Compliance Group #2	2x/Jan		https://www.ceb.com/products/compliance/
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7	CLEPassport
8	Messaging	Target Audience	Cadence	Sample Paid Ad Text + Graphic (LinkedIn)	CTA Link ("Learn More")
9	invest in yourself ahead of time; it's never too early to start investing in your professional development.	Compliance groups #1 and #3	1x/Dec	Header: Thinking of getting a head start on those compliance credits? Description: Get 24/7 access to over 600 on-demand CLE programs and 900+ hours of content to choose from.	https://www.ceb.com/products/passport/
10	invest in yourself; choose your path; take advantage of CEB's extensive CLE library	Compliance groups #1 and #3	1x/Jan	Header: CLEPassport has everything you need, when you need it. Description: Meet your training and professional development goals with over 600 on-demand programs and 900+ hours of CLE content to choose from.	https://www.ceb.com/products/passport/
11		Compliance groups #1 and #3	1x/Feb		https://www.ceb.com/products/passport/
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13	CoursePass
14	Messaging	Target Audience	Cadence	Sample Paid Ad Text + Graphic (LinkedIn)	CTA Link ("Learn More")
15	convenience; get only the hours you need with CoursePass	Compliance Group #2	1x/Nov	Header: Try CEB’s CoursePass to get those last remaining MCLE credits. Description: Use a 6- or 12-hour pass to access any program in CEB’s extensive CLE library.	https://www.ceb.com/products/coursepass/
16	meet your remaining CLE requirements with CEB's "bite-sized" CoursePass options	Compliance Group #2	1x/Dec	Header: There’s still time to grab those last few MCLE credits! Description: Use a 6- or 12-hour pass to access any program in CEB’s extensive CLE library.	https://www.ceb.com/products/coursepass/
17			2x/Jan		https://www.ceb.com/products/coursepass/
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