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Landing Page Variations
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Audience: Small Business Advertisers
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Landing Page V1Landing Page V2Landing Page V3
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CONTEXT OF EVALUATIONEVALUATION SUCCESSCONTEXT OF EVALUATIONEVALUATION SUCCESSCONTEXT OF EVALUATIONEVALUATION SUCCESS
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CONVERSIONSign UpSign UpSign Up
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Success Level26%Success Level39%Success Level47%
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REACTIONEmotional ReceptionEmotional ReceptionEmotional Reception
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Net Positive Alignment207%Net Positive Alignment200%Net Positive Alignment193%
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Motivating45%Helpful43%Helpful41%
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Clear59%Inviting64%Inviting66%
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Interesting55%Detailed49%Detailed45%
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Simple65%Motivating58%Motivating56%
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Discouraging1%Irrelevant4%Irrelevant5%
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Confusing4%Exclusive5%Exclusive3%
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Indifferent7%Vague3%Vague7%
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Complicated5%Discouraging2%Discouraging0%
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NPSOverall Experience ScoreOverall Experience ScoreOverall Experience Score
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NPS Score31NPS Score37NPS Score40
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PARTICIPANT QUOTES"Often you learn a lot from a video in a short time. You can hear/see what would be written in a Learn More section while also seeing and feeling the brands energy, professionalism, creativity, and overall attention to detail."

"Simple - The message the company wants to convey is in easy to understand terms"

"it seems more globalized and official then other sites"

"Simplicity makes it understandable and not intimidating, while strength in capability makes them motivating"
"I always tend to watch videos that are provided on the website, in order to check how the website and service work"

"The bullet point in the Why Advent? section seem simple/clear as to what Advent offers me as a client."

"It seems like the video would give me the information I was looking for."

"[Interesting] Because I have two online brands and I would like to sell more with advertising"
"The page highlights how Advent can help (develop/track/measure) and I like the companies they have helped before."

"It's pretty straightforward on what it does and the copy leaves no room for misunderstandings"

"The page is well organized and coloured. Everything is brief as well"

"It reaches the goal very quickly, it is not a complicated site, easy to handle."
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SOURCE LINKhttps://my.helio.app/report/01ECKCKCNVCNN1ZGRNZ882N3Q4/section/61324/variation/70338?i=703https://my.helio.app/report/01EDAK0H9SW5F1BYVW40Y4BHH0/section/61543/variation/70572?i=711https://my.helio.app/report/01EDAK4YBZVHAY49Q8796F21SG/section/61548/variation/70577?i=719
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