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DSMC Social Media Calendar Proposal Template
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Purpose: This workbook helps students propose a full August 2026 social media calendar for a client. The calendar is a proposal, so students must justify the strategy before designing the final content.
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Campaign Period1 August – 31 August 2026
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Calendar Finalisation10 June 2026, Wednesday
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Design StartStart designing after the calendar is approved/finalised
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Proposal MindsetAct as a social media manager + designer: plan content logic, explain platform choice, propose visual direction, and prepare production workflow.
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How to UseComplete sheets 01–04 first, then fill the August calendar and monthly view, then check design tracker and KPI plan.
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Recommended Working Flow
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1Understand client briefClarify brand, target audience, problem, objective and campaign period.
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2Set content strategyDefine content pillars, platforms, posting frequency, tone of voice and weekly logic.
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3Plan the calendarFill in date, platform, content type, topic, objective, CTA, caption and visual direction.
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4Prepare design directionTranslate the calendar into visual style, sample mockups and production tasks.
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5Present to clientExplain why the calendar works, not just what will be posted.
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