Church Marketing Plan
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Church Marketing Plan6/16/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Marketing plan6/26/20207/2/20200400000
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1.1The product6/28/20207/2/202004000OpenMedium00
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1.2Unique selling point6/28/20207/2/202004000OpenMedium00
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1.3Current marketing activity6/28/20207/2/202004000OpenMedium00
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1.4Charging policy6/26/20207/2/202004000OpenMedium00
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1.5Local websites6/28/20207/2/202004000OpenMedium00
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2SWOT analysis (example)6/28/20207/30/202002000000
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2.1Strengths6/28/20207/9/20200800000
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2.1.1Unique Selling Point6/28/20207/2/202004000OpenMedium00
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2.1.2
Physical prominence of building
6/28/20207/2/202004000OpenMedium00
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2.1.3Town centre location6/28/20207/2/202004000OpenMedium00
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2.1.4Historic building6/28/20207/2/202004000OpenMedium00
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2.1.5Popular as a music venue7/5/20207/9/202004000OpenMedium00
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2.1.6
Space suitable for exhibitions
7/5/20207/9/202004000OpenMedium00
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2.1.7Good transport network7/5/20207/9/202004000OpenMedium00
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2.1.8Guiding structure in place7/5/20207/9/202004000OpenMedium00
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2.2Weaknesses7/5/20207/16/20200800000
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2.2.1
Prominent building, but visitors not prominently attracted.
7/5/20207/9/202004000OpenMedium00
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2.2.2No charge for entry7/5/20207/9/202004000OpenMedium00
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2.2.3High maintenance costs7/5/20207/9/202004000OpenMedium00
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2.2.4Poor parking arrangements7/12/20207/16/202004000OpenMedium00
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2.2.5Minimal advertising budget7/12/20207/16/202004000OpenMedium00
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2.2.6Not well signposted7/12/20207/16/202004000OpenMedium00
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2.3Opportunities7/17/20207/23/20200400000
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2.3.1
Cooperation with other heritage sites
7/17/20207/23/202004000OpenMedium00
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2.3.2Range of charging options7/19/20207/23/202004000OpenMedium00
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2.3.3
Build on low base of marketing activity
7/19/20207/23/202004000OpenMedium00
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2.3.4
Membership of tourism groups
7/19/20207/23/202004000OpenMedium00
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2.3.5Tourism websites7/19/20207/23/202004000OpenMedium00
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2.3.6Increase in holidays7/19/20207/23/202004000OpenMedium00
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2.3.7Family history connections7/19/20207/23/202004000OpenMedium00
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2.4Threats7/26/20207/30/20200400000
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2.4.1
Increased maintenance costs
7/26/20207/30/202004000OpenMedium00
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2.4.2Fewer foreign visitors7/26/20207/30/202004000OpenMedium00
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3Target audience7/31/20208/6/20200400000
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3.1Has never or rarely attended church8/2/20208/6/202004000OpenMedium00
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3.2Views church as irrelevant to their lives8/2/20208/6/202004000OpenMedium00
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3.3Has a desire for God but no desire for religion8/2/20208/6/202004000OpenMedium00
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3.4Searching for spiritual answers7/31/20208/6/202004000OpenMedium00
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3.5Seeking a community focused on biblical depth8/2/20208/6/202004000OpenMedium00
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3.6Christian skeptics8/2/20208/6/202004000OpenMedium00
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4Proposed actions8/7/20208/13/20200400000
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4.1Internal communications and report structure8/9/20208/13/202004000OpenMedium00
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4.2Gift Aid8/9/20208/13/202004000OpenMedium00
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4.3Church layout8/9/20208/13/202004000OpenMedium00
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4.4Charging policy options8/7/20208/13/202004000OpenMedium00
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4.5Advertising options8/9/20208/13/202004000OpenMedium00
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4.6The Shop8/9/20208/13/202004000OpenMedium00
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4.7Website8/9/20208/13/202004000OpenMedium00
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4.8Visitor makeup8/9/20208/13/202004000OpenMedium00
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4.9Guiding and group visits8/9/20208/13/202004000OpenMedium00
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5The DNA of Church8/16/20208/20/20200400000
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5.1Poor marketing structure8/16/20208/20/202004000OpenMedium00
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5.2Philosophy8/16/20208/20/202004000OpenMedium00
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5.3Mission8/16/20208/20/202004000OpenMedium00
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5.4Vision8/16/20208/20/202004000OpenMedium00
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5.5Core Values8/16/20208/20/202004000OpenMedium00
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5.6Beliefs8/16/20208/20/202004000OpenMedium00
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6Roles and Responsibilities8/21/20208/27/20200400000
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6.1Lead Teaching Pastor8/23/20208/27/202004000OpenMedium00
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6.2Creative Arts Pastor8/21/20208/27/202004000OpenMedium00
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6.3Logistics and Family Pastor8/23/20208/27/202004000OpenMedium00
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6.4Community Pastor8/23/20208/27/202004000OpenMedium00
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6.5Children’s Ministry Leader8/24/20208/27/202003200OpenMedium00
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6.6Prayer Team8/25/20208/27/202002400OpenMedium00
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7Opening Day8/28/20209/3/20200400000
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7.1Signage8/30/20209/3/202004000OpenMedium00
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7.2Greeters8/28/20209/3/202004000OpenMedium00
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7.3Worship Experience8/30/20209/3/202004000OpenMedium00
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7.4Kids Stuff8/30/20209/3/202004000OpenMedium00
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7.5Next Steps/ Information8/30/20209/3/202004000OpenMedium00
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8Outreach Strategy9/6/202010/1/202001600000
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8.1Member emailing lists9/6/20209/10/202004000OpenMedium00
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8.2Stationary with church logo and name9/6/20209/10/202004000OpenMedium00
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8.3Adopt a local cause/ charity9/6/20209/10/202004000OpenMedium00
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8.4Testimonials9/6/20209/10/202004000OpenMedium00
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8.5New members program9/6/20209/10/202004000OpenMedium00
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8.6Website9/13/20209/24/202008000OpenMedium00
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8.7Word of mouth9/13/20209/24/202008000OpenMedium00
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8.8Brochures9/13/20209/24/202008000OpenMedium00
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8.9Invite cards9/13/20209/24/202008000OpenMedium00
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8.10Social Networking Sites (Twitter, Facebook, Blogging)9/13/20209/24/202008000OpenMedium00
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8.11Portable outdoor signs9/13/20209/24/202008000OpenMedium00
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8.12Participation in local community and civic events9/13/20209/24/202008000OpenMedium00
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8.13Posters9/20/202010/1/202008000OpenMedium00
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8.14Media with church information9/27/202010/1/202004000OpenMedium00
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