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Church Marketing Plan9/16/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Marketing plan9/26/202510/2/20250400000
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1.1The product9/28/202510/2/202504000OpenMedium00
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1.2Unique selling point9/28/202510/2/202504000OpenMedium00
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1.3Current marketing activity9/28/202510/2/202504000OpenMedium00
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1.4Charging policy9/26/202510/2/202504000OpenMedium00
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1.5Local websites9/28/202510/2/202504000OpenMedium00
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2SWOT analysis (example)9/28/202510/30/202502000000
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2.1Strengths9/28/202510/9/20250800000
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2.1.1Unique Selling Point9/28/202510/2/202504000OpenMedium00
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2.1.2
Physical prominence of building
9/28/202510/2/202504000OpenMedium00
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2.1.3Town centre location9/28/202510/2/202504000OpenMedium00
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2.1.4Historic building9/28/202510/2/202504000OpenMedium00
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2.1.5Popular as a music venue10/5/202510/9/202504000OpenMedium00
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2.1.6Space suitable for exhibitions10/5/202510/9/202504000OpenMedium00
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2.1.7Good transport network10/5/202510/9/202504000OpenMedium00
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2.1.8Guiding structure in place10/5/202510/9/202504000OpenMedium00
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2.2Weaknesses10/5/202510/16/20250800000
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2.2.1
Prominent building, but visitors not prominently attracted.
10/5/202510/9/202504000OpenMedium00
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2.2.2No charge for entry10/5/202510/9/202504000OpenMedium00
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2.2.3High maintenance costs10/5/202510/9/202504000OpenMedium00
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2.2.4Poor parking arrangements10/12/202510/16/202504000OpenMedium00
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2.2.5Minimal advertising budget10/12/202510/16/202504000OpenMedium00
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2.2.6Not well signposted10/12/202510/16/202504000OpenMedium00
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2.3Opportunities10/17/202510/23/20250400000
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2.3.1
Cooperation with other heritage sites
10/17/202510/23/202504000OpenMedium00
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2.3.2Range of charging options10/19/202510/23/202504000OpenMedium00
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2.3.3
Build on low base of marketing activity
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2.3.4
Membership of tourism groups
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2.3.5Tourism websites10/19/202510/23/202504000OpenMedium00
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2.3.6Increase in holidays10/19/202510/23/202504000OpenMedium00
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2.3.7Family history connections10/19/202510/23/202504000OpenMedium00
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2.4Threats10/26/202510/30/20250400000
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2.4.1Increased maintenance costs10/26/202510/30/202504000OpenMedium00
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2.4.2Fewer foreign visitors10/26/202510/30/202504000OpenMedium00
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3Target audience10/31/202511/6/20250400000
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3.1Has never or rarely attended church11/2/202511/6/202504000OpenMedium00
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3.2Views church as irrelevant to their lives11/2/202511/6/202504000OpenMedium00
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3.3Has a desire for God but no desire for religion11/2/202511/6/202504000OpenMedium00
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3.4Searching for spiritual answers10/31/202511/6/202504000OpenMedium00
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3.5Seeking a community focused on biblical depth11/2/202511/6/202504000OpenMedium00
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3.6Christian skeptics11/2/202511/6/202504000OpenMedium00
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4Proposed actions11/7/202511/13/20250400000
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4.1Internal communications and report structure11/9/202511/13/202504000OpenMedium00
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4.2Gift Aid11/9/202511/13/202504000OpenMedium00
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4.3Church layout11/9/202511/13/202504000OpenMedium00
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4.4Charging policy options11/7/202511/13/202504000OpenMedium00
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4.5Advertising options11/9/202511/13/202504000OpenMedium00
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4.6The Shop11/9/202511/13/202504000OpenMedium00
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4.7Website11/9/202511/13/202504000OpenMedium00
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4.8Visitor makeup11/9/202511/13/202504000OpenMedium00
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4.9Guiding and group visits11/9/202511/13/202504000OpenMedium00
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5The DNA of Church11/16/202511/20/20250400000
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5.1Poor marketing structure11/16/202511/20/202504000OpenMedium00
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5.2Philosophy11/16/202511/20/202504000OpenMedium00
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5.3Mission11/16/202511/20/202504000OpenMedium00
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5.4Vision11/16/202511/20/202504000OpenMedium00
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5.5Core Values11/16/202511/20/202504000OpenMedium00
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5.6Beliefs11/16/202511/20/202504000OpenMedium00
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6Roles and Responsibilities11/21/202511/27/20250400000
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6.1Lead Teaching Pastor11/23/202511/27/202504000OpenMedium00
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6.2Creative Arts Pastor11/21/202511/27/202504000OpenMedium00
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6.3Logistics and Family Pastor11/23/202511/27/202504000OpenMedium00
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6.4Community Pastor11/23/202511/27/202504000OpenMedium00
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6.5Children’s Ministry Leader11/24/202511/27/202503200OpenMedium00
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6.6Prayer Team11/25/202511/27/202502400OpenMedium00
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7Opening Day11/28/202512/4/20250400000
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7.1Signage11/30/202512/4/202504000OpenMedium00
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7.2Greeters11/28/202512/4/202504000OpenMedium00
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7.3Worship Experience11/30/202512/4/202504000OpenMedium00
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7.4Kids Stuff11/30/202512/4/202504000OpenMedium00
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7.5Next Steps/ Information11/30/202512/4/202504000OpenMedium00
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8Outreach Strategy12/7/20251/1/202601600000
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8.1Member emailing lists12/7/202512/11/202504000OpenMedium00
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8.2Stationary with church logo and name12/7/202512/11/202504000OpenMedium00
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8.3Adopt a local cause/ charity12/7/202512/11/202504000OpenMedium00
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8.4Testimonials12/7/202512/11/202504000OpenMedium00
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8.5New members program12/7/202512/11/202504000OpenMedium00
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8.6Website12/14/202512/25/202508000OpenMedium00
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8.7Word of mouth12/14/202512/25/202508000OpenMedium00
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8.8Brochures12/14/202512/25/202508000OpenMedium00
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8.9Invite cards12/14/202512/25/202508000OpenMedium00
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8.10Social Networking Sites (Twitter, Facebook, Blogging)12/14/202512/25/202508000OpenMedium00
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8.11Portable outdoor signs12/14/202512/25/202508000OpenMedium00
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8.12Participation in local community and civic events12/14/202512/25/202508000OpenMedium00
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8.13Posters12/21/20251/1/202608000OpenMedium00
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8.14Media with church information12/28/20251/1/202604000OpenMedium00
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