USPA25 Category Criteria

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1	Category & Judging Criteria - US Partnership Awards, 2025
2	IMPORTANT ⚠️ Eligibility: The work must have been carried out between 1st January 2024 and the Last Chance Deadline 29th January 2025. Word Count: There is a maximum word count of 250 words per piece of criteria and 200 per executive summary, unless specified otherwise below. North America: Although the work may have been planned outside of the US, the work must have targeted consumers in North America. Executive Summaries: Please note that Executive Summaries are not Judges Eyes Only (JEO). They will be reviewed by the Hello Partner team and used to help craft your winners' article and ceremony bio. Avoid including any information in the Executive Summary that you don’t want publicly shared. Criteria Updates: Several categories have revised criteria compared to previous years. Judges will be seeking a holstic blend of best practice, innovation and creativity in addition to the set judging criteria. Careful consideration should be given to ensure that each of the headings in the judging criteria is considered and completed in full to avoid losing marks.
3	Section	Category	Description	Criteria
4	Channel & Campaign Awards
5	Channel & Campaign Awards	Best Content Partnership	This category seeks to reward a content campaign (editorial, mass media, affiliate, short or long form video, content commerce or creator based) that’s funded by a brand whether it's based on performance or for a fixed or hybrid fee. The content should drive desired actions or hit KPIs as determined by the client. The content partnership could help guide consumers along the purchasing funnel, or via commerce content or social commerce to drive sales or leads for a brand. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
6	Channel & Campaign Awards	Best Brand Awareness Campaign	For this category judges are looking to reward campaigns which have successfully utilized partner, performance or creator marketing to drive awareness and help consumers engage with a brand. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
7	Channel & Campaign Awards	Best Performance PR Campaign	This category celebrates an expertly executed digital PR campaign that has successfully boosted brand awareness, enhanced media share of voice, improved brand reputation, and ultimately driven sales. Judges will be looking for a well-rounded strategy that delivers measurable impact and achieves key performance outcomes. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
8	Channel & Campaign Awards	Best Use of Data and Insights	For this award, entrants should highlight how the use of data and insights has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
9	Channel & Campaign Awards	Best Performance-Based Partnership	For this award, judges are seeking the best examples of partnerships that prioritize return on investment (ROI) and demonstrate measurable outcomes. These partnerships could involve performance media, influencer collaborations, or traditional cost per action (CPA) models. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
10	Channel & Campaign Awards	Best Full Funnel Strategy	Partnership marketing can drive influence and conversions at all stages of the purchasing funnel. Judges will be seeking a standout campaign or strategy that has fueled growth for a brand by adopting a full funnel approach to their partnership marketing strategy. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
11	Channel & Campaign Awards	Best Cross-Channel Strategy	This award recognizes a standout strategy where multiple teams and channels collaborated to deliver exceptional results for a brand. Judges will be looking for examples of how various team - such as affiliate marketing, influencer, performance media, and PR worked together seamlessly to achieve significant growth or success on a specific initiative. The winning campaign should showcase the power of cross-channel teamwork in driving measurable outcomes. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
12	Channel & Campaign Awards	Best Affiliate Programme Optimisation	Judges will seek to reward outstanding management of a brand's affiliate program that has leveraged data-driven insights or creative strategies to optimise and significantly enhance the affiliate programme's growth, profitability, or efficiency. Who should enter: Agencies / OPMs Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives & Strategic Vision Present evidence of well-defined, measurable objectives for the affiliate programme. These should include specific goals related to growth, efficiency, ROI, partner engagement, or other relevant metrics. b) Smart Execution Detail the execution of the affiliate programme optimisation, focusing on how the strategy was structured to achieve the set objectives. Explain how key tactics were deployed to enhance programme performance, partner relationships, collaborations, and overall efficiency. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your programme management was more than best practice. d) Results and Programme Performance Provide clear, quantifiable data showing how the optimization met or exceeded the initial objectives. This should include improvements in key performance indicators such as revenue growth, partner activation, conversion rates, or overall ROI.
13	Channel & Campaign Awards	Partnership for Good	The winner of this award will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Examples could include partnerships that encourage sustainability, health and purpose, social good or green initiatives. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
14	Channel & Campaign Awards	Best Use of a Small Budget	This award celebrates the most effective strategy or campaign executed on a limited budget (Under $25k for the campaign) - Judges will be looking for innovative strategies that demonstrate how creativity, resourcefulness, and smart planning delivered exceptional results despite financial constraints. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
15	Channel & Campaign Awards	Best DTC Campaign	Judges are seeking a well rounded, executed and efficient DTC campaign that has driven exceptional results for the e-commerce brand. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
16	Channel & Campaign Awards	Best Influencer Marketing Partnership	This award honors the most successful influencer marketing partnership that drove meaningful results for a brand. Judges will look for campaigns where brands and influencers collaborated seamlessly to create authentic, engaging content that resonated with the target audience. The winning entry should demonstrate how the partnership effectively met key performance indicators (KPIs), whether through increased brand awareness, engagement, or sales, while showcasing the unique value of influencer marketing in achieving the brand's goals. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
17	Agency and Team Awards
18	Agency and Team Awards	Together - We Solved That!	Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) The Problem Detail to judges what the problem or challenge was and why it needed to be overcome. b) The Solution How was the problem solved? - What technology was used and how did it make a difference? c) The Team Demonstrate to judges how the team(s) collaborated to drive success and tackle the problem. d) Results What material impact did the solution to the problem have on the business?
19	Agency and Team Awards	One to Watch (Submission, Interview + Industry Vote)	Celebrating an individual who has made a real impact on their company, team or the industry. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges. 60% Judge's Score: The judges will evaluate the nominee's qualifications and achievements. 40% Public Vote: Industry peers will have the opportunity to vote for their favorite nominee. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Entering One to Watch Nominations can be from either the nominees employer or client describing in no more than 500 words why they should be shortlisted for the One to Watch award. The essay should cover how they have made a difference (to their team, clients and/or the industry) during the last 2 years. The shortlists will be interviewed by a panel of 4 industry dragons via a video interview. The candidate must have less than 5 years industry experience.
20	Agency and Team Awards	Industry Legend - NEW	The Industry Legend Award is your chance to nominate someone from the industry with over 15 years of experience. The amount of nominations a person receives doesn't affect the result. The responsibility for deciding the winner rests solely with the judges - regardless of how many times they have been submitted. There is no fee for this category! Word limit: 1000 words	Nominations for the Industry Legend The 'Industry Legend' award honors an individual who has made significant contributions to the industry. The entry should include industry impact, leadership, innovation, and fostering collaboration. The award celebrates long-term success, transformative contributions, and influence in advancing industry growth. This individual should have a minimum of 15 years experience.
21	Agency and Team Awards	Best Partnerships Team	This category aims to recognise a superb team within a company who collaborate effectively to drive exceptional outcomes for their company, partners and clients. This could be the publisher support, agency development, client-side or creator management team amongst others Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (not scored, not JEO, 200 words) Please note that this should include an overall description of the entry. a) Team Dynamics and Culture Describe your teams culture, what makes them effective and efficient? b) Collaboration and Execution What processes/tech/mechanisms have you put in place to help the team over-deliver for clients? Provide an example of when your team has worked together to drive exceptional results for a client. c) Team Development What type of support and processes are in place for the team to develop their skills and talent? d) Your Final Say Please provide a closing argument for your entry. Include your USPs and any other points not covered in the sections above or client testimonials that support your entry. This section must be completed to gain maximum marks.
22	Agency and Team Awards	Best Affiliate & Partner Marketing Agency - Boutique	This award honors an outstanding agency that consistently delivers exceptional results for its clients within the affiliate and partner marketing industry. A boutique agency is defined as one with less than 20 full-time employees. Judging criteria seeks to uncover: Company growth and profitability Client wins and retention Company culture and employee development Smart execution (delivering exceptional results for clients) Team achievements during the period Who should enter: Agencies / OPMs	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Company Growth and Profitability How has the company grown during the judging period? Include figures for client wins and client churn. b) Company Culture and Development Demonstrate your company culture, values and how you nurture and develop your team. c) Smart Execution for Clients How has the team delivered for clients during the period? - What makes your agency and team stand out from your competitors? d) Team Achievements What have been your main triumphs this year that have made the team proud to be working for your company, for your clients and in this industry?
23	Agency and Team Awards	Best Affiliate & Partner Marketing Agency - Large	This award honors an outstanding agency that consistently delivers exceptional results for its clients within the affiliate and partner marketing industry. A large agency is defined as one with more than 20 full-time employees. Judging criteria seeks to uncover: Company growth and profitability Client wins and retention Company culture and employee development Smart execution (delivering exceptional results for clients) Team achievements during the period Who should enter: Agencies / OPMs	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Company Growth and Profitability How has the company grown during the judging period? Include figures for client wins and client churn. b) Company Culture and Development Demonstrate your company culture, values and how you nurture and develop your team. c) Smart Execution for Clients How has the team delivered for clients during the period? - What makes your agency and team stand out from your competitors? d) Team Achievements What have been your main triumphs this year that have made the team proud to be working for your company, for your clients and in this industry?
24	Agency and Team Awards	Partnership of the Year	The judges will recognize an exceptional partnership that excels in every aspect, strategically leveraging the full potential of affiliate, performance, and/or influencer marketing. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Emergence of the Partnership Detail how the partnership commenced and what objectives were agreed between each party. b) Smart Execution and Evolution Detail - how the partnership evolved and grew with the use of people, AI or technology. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Evidence of Results Provide evidence to quantify the success of the partnership.
25	Agency and Team Awards	Best Brand and Agency Partnership - New	This award celebrates outstanding collaboration between a brand and agency that exemplifies seamless synergy, creativity, and impactful results. Judges will evaluate how the partnership effectively integrated strategy, innovation, and flawless execution to deliver measurable success and drive growth. Eligible entries may highlight a single campaign or a series of campaigns that showcase the strength of the brand-agency relationship in achieving positive outcomes. Who should enter: Agencies / OPMs Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Collaboration and Execution What processes/tech/mechanisms have you put in place to help the team over-deliver for clients? Provide an example of when your team has worked together to drive exceptional results for a client. e) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
26	Agency and Team Awards	Best Publisher and Agency Partnership - New	Judges are looking for a strategic partnership or collaboration between a publisher and agency that has delivered outstanding results for an individual or multiple brands. Eligible entries may highlight a single campaign or a series of campaigns that showcase the strength of the publisher-agency relationship in achieving positive outcomes. Who should enter: Agency / OPMs Affiliates / Publishers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Collaboration and Execution What processes/tech/mechanisms have you put in place to help the team over-deliver for clients? Provide an example of when your team has worked together to drive exceptional results for a client. e) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
27	Technology Awards
28	Technology Awards	Best Platform for Partnership Success (Submission + Industry Vote)	The winner of this award will be able to successfully demonstrate how their platform or SaaS empowers brands (or their agencies) to work successfully with publishers and/or creators. A 5 minute video will be required as part of the submission. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (not scored - not JEO) Please note that this should include an overall description of the campaign. a) Effectiveness What problem does the platform look to solve and how does it increase effectiveness for clients? b) Adoption Evidence of client adoption including results, a success story of how the platform has helped improve the performance for a client. c) Innovation and Uniqueness Judges are looking for details on what sets your platform apart from your competitors. Define your USPs and what sets you and your platform apart from the crowd. How has it evolved during the last year? d) Technology / Platform Video Tour (5 minutes) Please include a short recorded tour (with narration) of the platform.
29	Technology Awards	Most Innovative Technology	This category recognizes a standout, innovative technology within the performance or creator industry that helps brands, creators or publishers meet their goals. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (not scored - not JEO) Please note that this should include an overall description of the campaign. a) Effectiveness What problem does the technology look to solve and how does it increase effectiveness for clients? b) Adoption Evidence of client adoption including results, a success story of how the technology has helped a client with their goals. c) Innovation and Uniqueness Judges are looking for details on what sets your technology apart from your competitors. Define your USPs and what sets you and your technology apart from the crowd. How has the technology evolved during the last year. d) Technology / Platform Video Tour (5 minutes) Please include a short recorded tour (with narration) of your technology.
30	Vertical, Platform and Industry Awards
31	Vertical, Platform and Industry Awards	Best Amazon Campaign - NEW	This award seeks to celebrate an effective campaign or partnership that drove sales to an advertisers Amazon storefront. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
32	Vertical, Platform and Industry Awards	Best TikTok Shop Campaign - NEW	This award recognizes the most impactful and innovative TikTok Shop campaign, celebrating a partnership that successfully leveraged the platform to boost engagement, sales, and brand growth. Judges will look for creative strategies, smooth execution, and measurable success in reaching audiences and achieving campaign goals. Who should enter: Agencies / OPMs Affiliates / Creators / Publishers Networks / SaaS Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
33	Vertical, Platform and Industry Awards	Best Travel & Hospitality Partnership	Judges will be seeking to reward a best in-class partnership or campaign within the travel, leisure and hospitality vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd. Who should enter: Agencies / OPMs Affiliates / Publishers Networks / Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
34	Vertical, Platform and Industry Awards	Best Finance Partnership	Judges will be seeking to reward a best in-class partnership or campaign within the finance vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd. Who should enter: Agencies / OPMs Affiliates / Publishers Networks / Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
35	Vertical, Platform and Industry Awards	Best Health & Beauty Partnership	Judges will be seeking to reward a best in-class partnership or campaign within the health & beauty vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd Who should enter: Agencies / OPMs Affiliates / Publishers Networks / Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
36	Vertical, Platform and Industry Awards	Best Technology & Telecoms Partnership	Judges will be seeking to reward a best in-class partnership or campaign within the technology & telecoms vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd. Who should enter: Agencies / OPMs Affiliates / Publishers Networks / Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
37	Vertical, Platform and Industry Awards	Best Retail Partnership	Judges will be seeking to reward a best in-class partnership or campaign within the retail/e-commerce vertical. Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd. Who should enter: Agencies / OPMs Affiliates / Publishers Networks / Brands / Advertisers	Executive Summary (Not Scored - Not JEO) Please note that this should include an overall description of the campaign. a) Clear Objectives Evidence of well-thought-out objectives for the campaign, including any targets agreed. b) Smart Execution Detail of how the strategy was planned and executed to deliver the objectives and how collaboration, teamwork, the use of AI and tools aided results. c) Innovation, Creativity and Uniqueness Provide evidence of innovation, creativity, and/or uniqueness that demonstrates your activity was more than best practice. d) Results and Effectiveness Provision of data that clearly details how the campaign met or exceeded objectives and targets, alongside clear evidence of campaign performance.
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