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Competitive audit
Competitive audit goal: Compare website design and pass user experiece of competitors' website
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General informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsInteractionVisual designContent
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Competitor type
(direct or indirect)		Location(s)
Product offering
Price
($ - $$$$)		Website
(URL)		Business size
(small, medium, large)		Target audience Unique value proposition Desktop website experienceApp or mobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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HalfMoonIndirectJamaica, Montego BayDifferent dining concepts at various restaurants$$$$https://www.halfmoon.com/diningmediumFamilies, Couples, Tourists, LocalsTropical ambiance, elegant fine dining experienceOUTSTANDING:
+ Beautiful design with animated interactions
+ All restaurants are displayed with more info button
+ Reserve button is clearly displayed 		OUTSTANDING
+ Fully Responsive 		OUTSTANDING
+ Meal Plans
+ Different Dining Experiences 		OUTSTANDING
+ Screenreader was able to read perfectly
+ Other visual accessibility features are present 		GOOD
+ Menu is clear
+ Reserve button is prominent
- Cannot click to reserve in the content section when on each restaurant page		OUTSTANDING
+ Clear navigation
+ Image slideshow in mega menu to support selected menu 		OUTSTANDING
+ Fonts and feel were consistent throughout the pages
+ Professional imagery told consistent story of exhilerating elegant experience
+ visually appealing		Fun and directGOOD
+ Key information including unique offerings are described
+ Menus are provided
+ Succinct info
- Not enough images
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TerraNovaDirectJamaica, KingstonAn experience consisting of a blend of European elegance and old world Colonial charm & graceful candlelit setting enhanced by soothing piano music$$$$https://www.terranovajamaica.com/restaurants.htmlLargeCouples, Locals, WealthyCulinary experience unlike any other in the regionOKAY
+ Images paint a good picture of the ambiance
- Text heavy
- Lacks design		GOOD
+ Resizes for perfect viewing on mobile
- A lot of plain text upfront to read 		Good
+ Offers Menu
+ Takout feature
+ Delivery integration 		OKAY
+ Screen can read successfully
- No visual handicapped accessibility features
GOOD
- Reserve feature is unclear and hard to find/non existent
- Offers Menu prematurely
+ Offers menu where other restaurant information is being described
OUTSTANDING
+ Simple and easy
+ Links are clear 		OKAY
+ branding is consistent with fonts, colors and imagery
- could be enhanced with better design		Serious and directOKAY
- Too much textual information - text heavy
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Tamarind CuisineDirectKingston JamiacaIndian Cuisine$$http://www.therottingplanetproject.com/MediumFamilies, Couples, Tourists, LocalsAuthentic recipes from indiaOUTSTANDING
+ Clear content, big words and imges that grab attention
+ Key info easy to find 		OUTSTANDING
+ fully responsive
- just as good as desktop experience 		GOOD
+ Reservation form
- Online ordering
+ menus		NEEDS WORK
- screen reader did not read the content, seemed to omit most		OKAY
+ Easy to find key items
- is a bit unclear how to order food online, the links are not clear buttons but more text 		OKAY
- No navigation Menu
+ sections are clear and distinct		OUTSTANDING
+ very attractive
+ consistent with color, font and image styles 		Serious and directOKAY
- Too short , need a but more info
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Lescargot IndirectRunaway Bay JamaicaFrench cuisine$$$https://lescargotja.com/smalladventurous/experience diners, french food loversspecializes in french cuisineGOOD
+ Organized
+ Overall content is ideal for easy browsing		OUTSTANDING
+ Fully Responsive
- Images with text get too small to read 		GOOD
+ Menu available
+ image gallery
+ Reservations
- Booking doesn’t allow integrated meal selection in process 		GOOD
+ Screen reader reads the site well
- No visually impared accessibility settings 		OUTSTANDING
+ One page site, menu items carry user to the section
+ reservations are confirmed with a message right away on the site 		OKAY
+ To the point / clear
- selected menu item doesn’t get highlighted
- one menu item doesn’t work when clicked 		GOOD
+ Consistent, colors, fonts and image styles
- vidual appeal can use some work 		Fun and directOUTSTANDING
+ Short and to the point
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