Melbourne Training
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Day 1Day 2Day 3
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digital strategy - planning to windigital setup
building campaigns and amplifying events
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9:30WelcomeWelcomeWelcome
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9:40 Building our movement using the grassroots skillshare approach. How to learn. Stepping up and lifting others. Building our movement using the grassroots skillshare approach. How to learn. Stepping up and lifting others.
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10:00Targets/Goals - Strategy 101
Setting up a Social media campaign
Maddie Egan
Planning and running a social media campaign
Phil Evans
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Planning on how to win a campaign and using digital to support the campaign strategyApplying Strategic communications and branding to social media, account setup and choosing social mediaSetting up for long term campaign building as well as event based social media
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11:15Morning TeaMorning TeaMorning Tea
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11:30Digital StrategySetting up websites
Glenn Todd - Ruben
NationBuilder vs Mailchimp
Phil Evans
Story and memes
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Planning on how to win a campaign and using digital to support the campaign strategyDomains, Hosting, Hosting Management, Email setupBasic intro and pros and cons of eachCrafting the story of the event and application of photography and memes
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12:45LunchLunchLunch
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1:45Strategic Communications and Branding
Glenn Todd
Wordpress Basics
Ruben - Glenn Todd
Photo editing basics
Rachelle Quattro
Leveraging photography and Video during an event
Rachelle Quattro
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talk to your audience - Brand personality, / brand / graphic style / writing. Service design, Character personas, user journeyThemes, plugins, securityGimp - res, layers, file size, saving for web, optimisationAction Photograhy, documenting the story, tech setup, publishing flow, files mangement
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2:45Afternoon TeaAfternoon TeaAfternoon Tea
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3:00Pathways - Data for motivation
Phil Evans
Personal efficiencies/security and sanity
Glenn Todd
Live Twitter
Phil Evans - Glenn todd - Everyone
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Getting virtual people to actually do something - chat led by FWD participantsStress management and keeping sane while working in the digital space: priroties, PM, email, filters, email to pm, training collegues, intro to security, passwoprd man, vpn, encryptionUsing twitter for events. Setting up your team, particpants and online supporters
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4:00CloseCloseClose
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Selected Breaks
InterPlay warm up / wake up / generating connection between participants type stuff with Stephanie Gesling
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